WEST PALM BEACH – Originally registered in 1998, the domain name “Easter.com” redirects visitors to the Hallmark.com website where conveniently Easter cards and gifts are highlighted. This is a good use of a premium domain name, outside of development of course. Hallmark has owned this domain name since at least 2010 when it was highlighted by Domain Name Wire. Out of curiosity, I decided to visit it this morning to see what’s there. Screen-grab from Easter.com … [Read more...]
“ShoeBuy” Becomes “Shoes” – Walmart Maximizes Domain Acquired in $9M Deal
NEW YORK, NY - Back in April I wrote about the “Category Killer Domain” Shoes.com which was acquired in a $9M transaction by Wal-Mart Stores, Inc. Today, it looks like that investment is being put into good-use by retail giant Wal-Mart. The transaction began in late March of this year and by April 29th 2017, according to the Archive.org website, ShowBuy.com began redirecting to Shoes.com ShoeBuy.com (according to the Archive.org April 29th 2017) Shoes.com … [Read more...]
Category Killer Domain Shoes.com Acquired in $9M Transaction by Wal-Mart Stores, Inc.
NEW YORK, NY - According to domain name industry news publication DNJournal.com, Wal-Mart Stores, Inc., owned subsidiary ShoeBuy, has acquired the Internet domain name Shoes.com in a $9,000,000.00 transaction which included the domain name from a bankruptcy of now defunct operator “Shoes.com Technologies”. A spokesperson for ShoeBuy told Footwear News that the move was part of the company’s larger digital goals. We plan to maximize Shoes.com as the gold standard of category … [Read more...]