This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]
Popular Question: “If I Build My Website on Shopify Who Owns My Website?”
FLORIDA: I get this question quite often and it's pretty important to know the difference. I've discussed a bunch of similar issues with domain and site ownership in my book Mastering Your Website. If I build my website on Shopify who owns my website? Technically, you will own the website you build on Shopify, even though Shopify provides the platform and tools to create and run it. The keyword here is platform. Here's a breakdown: It's important to distinguish … [Read more...]
What Is Geofencing And How Does It Work?
FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]
Squarespace Sees Sharp Dropoff of Google Domains Customers After Acquisition
NEW YORK CITY - After acquiring Google Domains late last year after the internet giant decided to close down the service, Squarespace has seen a sharp drop-off of customers from the business in the subsequent months since the sale was completed, reports say. Back in July of 2023, Google abruptly announced that it would be ending its Google Domains service after nearly 10 years and would be selling the business and all of its assets to Squarespace, a New York-based website … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Ticket Marketplace Announces Acquisition of Vegas.com Travel Company for $240M
CHICAGO, IL - Vivid Seats Inc., a ticket exchange and resale company, announced during an earnings call with investors on Tuesday the acquisition of the Vegas.com internet domain in a cash and stock transaction valued at approximately $240 million. In a press release, Vivid noted that the Vegas.com domain provides the “most comprehensive event inventory of shows, attractions, and tours in Las Vegas, one of the world's most desirable destinations for leisure and … [Read more...]
Website Company Squarespace Enters Agreement to Purchase Google Domains
NEW YORK, NY - New York City-based website building and hosting company Squarespace announced this week that they will be entering into an agreement to purchase Google Domains – a domain name registrar operated by Google that offers domain registration, DNS hosting, dynamic DNS, domain forwarding, and email forwarding – in a deal that includes all of the company's assets, which includes approximately 10 million domains that are owned by millions of … [Read more...]
Is Paypal’s Algorithmic “FGA” (Flexible Guest Account) Checkout Killing Your Web Sales?
PALM BEACH, FL – I’ve been using Paypal for about 15 years now and while it’s a great and extremely simple way to except payments online, I dislike it as a single point of payment. While Paypal is very smooth and provides an easy and quick set up, many consumers avoid using Paypal from either: A) negative past experience or B) simply not sure if they can use it (confusion on whether or not users are required to have a Paypal account to use it). Imagine how many sales … [Read more...]
Would You Rename Your Software Business And Change Web Address For $5.2 Million?
PALM BEACH, NY – In April 2011, a south Sweden based company called “Xcerion” changed the name of its cloud file hosting service to “CloudMe” and registered a U.S. federal trademark for the same moniker. The company had purchased the domain name “CloudMe.com” just three to four weeks earlier; the service had been previously known as “ICloud” and had been operating on the Internet domain “icloud.com” holding a corresponding registered trademark for the term “ICLOUD” … [Read more...]
1950s Telephone Exec Accurately Predicts Future of Phones: “Will Carry Like Watch”
PALM BEACH, FL - In 1953, a telephone executive’s statement and prediction appeared in the April 11, 1953 issue of The Tacoma News Tribune. Below is a photograph of the story which has recently surfaced online and is getting a good deal of attention on social media sites such as Reddit, Twitter and Facebook from its accuracy. “Just what form the future telephone will take is, of course, pure speculation. Here is my prophesy: In its final development, the … [Read more...]
First Amendment Under Fire as SCOTUS Rules Defamation Claim Can Proceed…
PALM BEACH, FL – A defamation case against a conservative news publisher will move forward after several appeals from the defendant, NationalReview.com, have been rejected by both the U.S. Supreme Court of Appeals as well as at least one local court, the District of Columbia Court of Appeals. Attorney’s for conservative news website the National Review sought for the case, brought by controversial climate scientist, Michael Mann, to be dismissed, citing several First … [Read more...]
“Strategic” Small Business Financing Opportunities for Growing Your Business
PALM BEACH, FL – Over fifteen years ago I founded my business as your average hopeful entrepreneur and created it without any startup capital at all. I didn't even really have any experience in the market I was entering but I was determined. Within the businesses first few years I was able to grow the business mostly on my credit cards which helped me put in place the foundation, processes and systems that were required to get the business off the ground. At some point within … [Read more...]
Why Investigations Into Google’s Search, Ad & Android Businesses Will Go Nowhere
PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories of lawsuits and federal inquiries into a company that is so large, so big, it’s almost such that you could consider them, “too big to fail” – how familiar. Historically, investigations into good-ole’ GOOG have gone all but nowhere. For instance, in 2013 the Federal Trade … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
Arnold Schwarzenegger Offers Top 10 Secrets to Success In Inspirational Video
SYDNEY, AUSTRALIA - The following inspirational video was uploaded to video sharing site YouTube by Goalcast, an advice platform and community for achievers. The video was included in Goalcast's Top 10 Most Epic Inspirational Speeches [Volume 4]. The video presents legendary actor Arnold Schwarzenegger, while still Governor of California, revealing his top five secrets to success. It was taken in 2013 when he spoke at the 21st Century Financial Education Summit in … [Read more...]