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You are here: Home / Archives for John Colascione

Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes

May 19, 2018 By John Colascione Leave a Comment

NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it "very disruptive" to its business; the SEO Community called it "Fred". Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 … [Read more...]

Sedo.com Releases Weekly Domain Name Sales List 05/08/2018 – 05/14/2018

May 15, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Recently released is Sedo’s weekly sales list, a weekly list of public transactions above $2,000. This weeks highlights included the top .com sold as IXA.com at 25,000 EUR ($29,609.62 US), the top ccTLD as NX.de at 33,320 EUR ($39,465.81 US) and the top other as BroadwayTickets.nyc at $25,000 USD. Here is the entire list for Sedo.com sales from 05/08/2018 – 05/14/2018. Domain … [Read more...]

Sedo.com Releases Weekly Domain Name Sales List 05/01/2018 – 05/07/2018

May 14, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Much like the previous list, this one is also a little late due to the holiday weekend. Recently released is Sedo’s weekly sales list, a weekly list of public transactions above $2,000. This weeks highlights included the top .com sold as EasternUnion.com at $18,000  USD, the top ccTLD as Weltkirche.de at 7,999 EUR ($9,575.11 US) and the top other as Jiami.org at 4,999 EUR ($5,984.00 US). Here is the entire list for Sedo.com sales from 05/01/2018 - … [Read more...]

More Bad News for Monetization with AdSense; Introducing Lazy-Loaded Ads

May 12, 2018 By John Colascione Leave a Comment

NEW YORK – According to a discussion from users over at Webmaster World, it has been found that Google is now utilizing ‘lazy-load’ technology to only load AdSense ads when they are in a user’s actual device view-point. Not only have I personally noticed continual drops recently, but a frustrated colleague who has been monitoring his website decline in AdSense revenue called me up yesterday and pointed out this forum thread detailing the find - which I finally had time to … [Read more...]

Will Internet Remain Safe Place to Invest and Conduct Business in Years to Come?

May 5, 2018 By John Colascione Leave a Comment

NEW YORK – Back in 2016, the ICA, (The Internet Commerce Association) asked me a very important question; they asked what I thought would be some of the biggest challenges the domain industry would face in the coming years. While some might answer that question with suggestions about the difficulties new gTLDs may bring toward branding, or monetization strategies with domain parking from declining CPCs, my answer was likely very - very different than most domainers. This … [Read more...]

A Look at the Top 100 “.IO” Domain Names Sold in During Past 12 Months (2017-2018)

May 3, 2018 By John Colascione 1 Comment

NEW YORK - Today I purchased two domain names in the '.io' extension - which continues to do well (and I only have a few; less than 10). I registered Heaters.io and Injured.io and I will see what happens with those. They seem like great domains and for Reg fee, there is little to loose. I'm not too sure why the IO tld has done so well recently (it's been around since 1997), but I don't fully understand cryptocurrency either, and that continues to dominate much of the … [Read more...]

Sedo.com Releases Weekly Domain Name Sales List 04/23/2018 – 04/29/2018

May 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY – This list is a little late, but as these Sedo lists are a big hit with readers, it's not worth missing it. Recently released is Sedo’s weekly sales list, a weekly list of public transactions above $2,000. This weeks highlights included the top .com sold as MicroMobility.com at $50,000  USD, the top ccTLD as  App.co at 20,000 USD and the top other as My.bio at 49,900 EUR ($59,767.63 US). Here is the entire list for Sedo.com sales from 04/23/2018 – … [Read more...]

In Wake of France Domain Theft, Geo .COM Name Space Owners Question Future?

May 1, 2018 By John Colascione Leave a Comment

NEW YORK - If you had not yet heard, the mega GEO domain “France.com” was recently ‘acquired’ by the European Country of France. Acquired can be a tricky word as the domain asset was, in this case, acquired through what I call an ‘unprecedented theft’ while readers commented that this event is likely the ‘biggest story in domaining during the last 20 years’, and I tend to agree; surprising there isn’t more Internet chatter on the subject. Coincidently, I’ve also noticed some … [Read more...]

Yellow Pages Goes Green ® (Yellow Pages Directory Inc.) Makes Additional Top 50 List

April 29, 2018 By John Colascione Leave a Comment

NEW YORK - The environmentally friendly Yellow Pages website, Yellow Pages Goes Green ® (by Yellow Pages Directory Inc.), has made yet another top business directory listing "list" this time by Business.com. Yellow Pages websites are critical to local search engine placements which is why Yext and other local search services such as Moz Local continue their rapid growth. Business.com, itself much of a business directory, has changed hands several times since its inception … [Read more...]

Insane: France Seizes Geographic Domain Name France.com with Help from Web.com

April 29, 2018 By John Colascione 3 Comments

NEW YORK - An unprecedented theft has occurred in the domain space as the European Country of France has stolen the Internet domain name France.com from its owner, who according to a lawsuit filed this month in California "has lawfully owned and used the domain name in commerce since 1994." Although Networks Solutions (Web.com) is not party to the lawsuit, it seems they would be guilty of gross misconduct in my opinion and should also be sued for transferring the … [Read more...]

If You Didn’t Already Know, Facebook.com Was Sold for Just $200,000 in 2005

April 28, 2018 By John Colascione 1 Comment

NEW YORK, NY – Way back in 2005, the huge social networking website known today as ‘Facebook’ began getting serious and received its first financial investment  from PayPal co-founder Peter Thiel. Shortly thereafter, the dorm room social project which began as TheFacebook.com, recognized the need for a shorter and better domain name, dropping the word “The” and becoming simply Facebook.com – the cost was $200,000.00. When asked in 2009 by a TechCrunch interviewer, what he … [Read more...]

You ‘Need Not’ Register A Domain to Keep Your Company ‘Tag Line’ or Slogan Safe

April 21, 2018 By John Colascione Leave a Comment

NEW YORK, NY – You might not need to bother registering a domain name to keep your brands tag line or slogan safe from violators – at least, that must be the general consensus within the industry as nearly none of the 200 company slogans and tag lines I’ve examined have done so. To my surprise, just a few have thought that registering their catchy phrase in a .com name is worthwhile. Below are a few of the companies which have their tag lines and trademark terms registered … [Read more...]

World Not Ready to Lose Access to ‘WhoIs’

April 21, 2018 By John Colascione Leave a Comment

NEW YORK, NY – There has been so much back and forth about the loss of ‘Who Is’ data that its been difficult to fully keep up on it. The ordinary availability of this critical industry information is expected to cease next month on May 25, 2018 when the GDPR (General Data Protection Regulation) becomes fully enforceable (it already went into effect this year but there is no recourse till May 25). However, today I received a meaningful update from the Internet Commerce … [Read more...]

Sedo.com Releases Weekly Domain Name Sales List 04/09/2018 – 04/15/2018

April 17, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Just released is Sedo’s weekly sales list, a weekly list of public transactions above $2,000. This weeks highlights included the top .com sold as Stelline.com  at $20,000  USD, the top ccTLD as  Ilmiotappeto.it at 5,450 EUR and the top other as Penta.org at 5,000 USD. Here is the entire list for Sedo.com sales from 04/09/2018 - 04/15/2018. Domain … [Read more...]

Why I Purchased a New .Digital gTLD Domain

April 14, 2018 By John Colascione 3 Comments

NEW YORK - Earlier this year I created a new company called Cars Digital Inc., a marketing company which specializes in advertising for used car dealers. As soon as I had realized that a new gTLD “.digital” domain name was available, I checked to see if “Cars.Digital” was already taken - and saw that it indeed was, so there was really nothing I could do about that and moved on with my daily routine. I had already registered the corporation and secured the .com domain name … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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When a $12 Million Domain Story Isn’t the Whole Story: Revisiting the Icon.com Deal

WEST PALM BEACH, FL - When the domain Icon.com was reported to have sold for $12 million, it quickly became one of the most talked-about transactions in the domain industry. The deal was widely … [Read More...]

Legacy Newspapers Are Pricing Themselves Out of the Conversation With Paywalls

WEST PALM BEACH, FL - For more than a decade, paywalls have been positioned as the financial lifeline of legacy journalism; a necessary barrier designed to preserve revenue as print advertising … [Read More...]

Verification Code Scams: Never Share an OTP You Didn’t Initiate or Request

WEST PALM BEACH, FL - One-time verification codes - often sent via text message, email, or authentication apps - are designed to protect your accounts. These codes act as a second layer of security, … [Read More...]

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