NEW YORK – If you had not yet heard, the mega GEO domain “France.com” was recently ‘acquired’ by the European Country of France. Acquired can be a tricky word as the domain asset was, in this case, acquired through what I call an ‘unprecedented theft’ while readers commented that this event is likely the ‘biggest story in domaining during the last 20 years’, and I tend to agree; surprising there isn’t more Internet chatter on the subject.
Coincidently, I’ve also noticed some intriguing assets being offered up for sale within the last 48 hours of reading about it.
For instance, both US State tourism mega names Florida.com and AtlanticCity.com were both today announced for sale by their current owner Dovid Kaleky via a press release. Additionally, the Country domain ‘Africa.com’ will be auctioned off in the next SEDO great domains auction later this month.
Besides these three giants which I have just heard about today, high profile domain broker Tracy Fogarty at eNaming.com has been representing sellers of US State domain Texas.com for example, since last year, while equally regarded Mark Thomas of VIP Brokerage has been representing sellers of mega-city domains Portland.com, Atlanta.com and Baltimore.com, also on the market since at least last year at minimum (and there’s more out there privately for sale).
I truly wish I could purchase them all; I’d wire the money for this prime digital real estate today.
But a major question is…..
What is happening out there?
And this is a two-fold question as we’ve got two very interesting aspects to consider here:
- Why are geographic exact match domain names being listed more often as of late, and
- Why are geographic exact match domains remaining on the market for some time, with few takers.
This is prime digital real estate for sale and could represent tremendous land grabs in the online space.
Are GEO domain name owners beginning to worry that like Thieves in the Night and Pirates at Bay, Municipalities will attempt to gain control of their equally matching named digital assets based on flawed trademark infringement litigation tactics? Are GEO domain owners just looking to avoid any possible legal defense fees and expense? Do they recognize the development challenges more than in the past? Do they doubt their current use or holding of the domains is indeed, legitimate? Are they just not interested in the risk? Are they afraid they might actually loose a dispute?
With all of the GEO domain real estate for sale the time to ACT may – very – well – be – right – now! The question is, will it be very – very smart, or very – very stupid.
Ever hear the saying: “This is Chess, not Checkers…?”
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®