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You are here: Home / Google Search / Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes

Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes

May 19, 2018 By John Colascione Leave a Comment

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NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it “very disruptive” to its business; the SEO Community called it “Fred“.

Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 million in the same time last year; horrific.

It is taking us longer to analyze and to seek to adapt to the 2017 algorithm adjustments than it took us to respond to Google’s changes in previous years,” the company said in its earnings report released Tuesday. “We have reorganized a large number of resources around addressing this challenge, as well as seeking to prevent it from occurring again.”

REF: http://investors.overstock.com/phoenix.zhtml?c=131091&p=irol-newsArticle&ID=2347830

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Google Search Tagged With: Adjustments, Algorithm, BuzzFeed, CEO, Changes, Google, Google Algorithm, Google Algorithm Change, Google Algorithm Changes, Investors, Overstock, Patrick Byrne, SEO

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by: John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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