NEW YORK, NY – According to a press release, the three letter Internet domain name ICE.com has been sold via a private, confidential transaction in the amount of $3.5 million. The sale is expected to be the largest publicly disclosed domain name sold in 2018.
The sale was handled by two domain and Internet business brokerage firms Brannan’s and Grit Brokerage and the purchase price and value was defined in a statement as a long-term benefit at the cost of a single Super-Bowl commercial – one that will loop over and over again, for a lifetime:
For less than the cost of a single, 30-second Super Bowl ad, we were able to acquire a powerful, single-word domain name with significant long-term value for our client,” said David Clements, CEO of Brannan’s. “Major enterprises are recognizing the value and competitive advantages these premium domains deliver.”
Typing-in the address currently points to a web site TheIce.com, a company which also uses IntercontinentalExchange.com; ICE.com will however increase their web traffic and online presence exponentially, in a world where just about nothing else compares than the Internet.