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Domain Names as Digital Real Estate: The Parallels of Scarcity and Value

September 25, 2024 By John Colascione Leave a Comment

Domain Names as Digital Real Estate

PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]

Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

September 21, 2024 By John Colascione Leave a Comment

The Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]

Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

What Is Geofencing And How Does It Work?

March 3, 2024 By John Colascione Leave a Comment

What Is Geofencing And How Does It Work?

FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]

Thousands of Domain Names Owned by Legitimate Brands Hijacked to Send Spam

February 29, 2024 By John Colascione Leave a Comment

SubdoMailing

TEL AVIV - As part of a sophisticated scheme involving spam proliferation and click monetization, over 8,000 domains and 13,000 sub-domains once owned by major, legitimate brands and institutions have been hijacked to allow millions of spam emails to bypass standard security blocks for nefarious gain. This coordinated malicious activity – dubbed “SubdoMailing” – has been going on since at least September 2022, according to Guardio Labs, the Israeli security … [Read more...]

Mega Domain “NewYork.com” Has New Property Manager After Reported Sale

April 12, 2023 By John Colascione Leave a Comment

NewYork

WEST PALM BEACH, FL - In 2019, I put a spotlight on mega domain and website NewYork.com, virtually disappearing into thin air after its owners fell into a complex legal dispute which pushed the business to its breaking point after years of litigation. At that time, I remember being shocked that a dispute could not be resolved to the point where the entire business would collapse, and virtually vanish, but for whatever reason that’s what happened. Now, approximately … [Read more...]

Somebody Bought The Entire Country of Portugal And It Only Cost $350,000

November 3, 2021 By John Colascione Leave a Comment

Portugal

PALM BEACH, FL – According to a recent report that popped up in my LinkedIn feed, the domain name Portugal.com recently sold through SEDO brokerage and domain sales platform. For those wondering, Portugal is a European country on the Iberian Peninsula, bordering Spain. It’s population, according to the World Bank, is over 10 million. Many geographic domain names sell based on their overall popularity as travel destinations and largely on population size which helps in … [Read more...]

Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time

July 20, 2020 By John Colascione 6 Comments

Scott Metro

PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]

GEO Domain Name Vermont.com Seeks Exit with Sale of Website on Flippa Marketplace

May 21, 2020 By John Colascione 2 Comments

PALM BEACH, FL – Those who know me know I keep a keen eye on the geographic name space and I noticed today that the exact match domain name for the U.S. State of Vermont is for sale on Flippa.com. The sale represents a great opportunity for a business in the State of Vermont to catapult themselves to a position of strength with relative ease by owning this exact match domain name, Vermont.com, but does the opportunity warrant its asking price with a reserve of: … [Read more...]

How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?

April 8, 2020 By John Colascione 1 Comment

PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]

Gobble, Gobble: Google Wants To Steal Your Website’s Local Event Calendar Traffic Too

October 7, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – No, its not quite Thanksgiving yet; there are still several weeks to go. I wasn’t referring to [that] type of “Gobble, Gobble”, with a turkey or thanksgiving or any of that. But Gobble, Gobble seems to fit the bill. Because if you were to ask Google, every day is like a feeding frenzy. I’m talking about Google’s insatiable appetite to steal all of your content so that there is little traffic left for you. In fact, I bet Google would much prefer if your … [Read more...]

VPN.com Releases Promotional Sales Video for GEO Domain “SouthernCalifornia.com”

September 22, 2019 By John Colascione 5 Comments

PALM BEACH, FL - Michael Gargiulo, best known for his acquisition of three-letter blockbuster domain VPN.com in which he is an “end-user” for his “VPN” business looks to have something else “pretty big” on the horizon; a domain name brokerage business. Although Gargiulo and I had talked before, I first learned of his brokerage business when I had the pleasure of meeting him “in-person” in Ashville at Rick Schwartz’s domain name gathering at The Omni Grove Park Inn (an … [Read more...]

Vast List of Premium GEO Domain Names For Sale Grows by Two Major Cities

May 6, 2019 By John Colascione 10 Comments

PALM BEACH – Within the last few weeks I pointed out that now is a good time to purchase your GEO domain dream as many once super-premium "untouchable names" are now for sale. You may or may not have noticed that within the last year or so, many premium domain names which would have been rejected for near 'any price', now sit, many as vacant wastelands, for sale waiting for their potential future owners / buyers. The typical answer you may well have received in … [Read more...]

Premium GEO Domain Name Shakeup with High Number of Sales and Offerings

April 6, 2019 By John Colascione 9 Comments

WEST PALM BEACH - If you ever wanted to get yourself a nice flashy city, state or regional exact match GEO domain, right now seems like a good time to take notice of your surroundings. GEO, or geographic domain names are web addresses which are exact match spellings of specific places. "Premium" GEO domains would be considered either entire countries, states or major cities (ending in a .com), and there are a growing number of premium geographic domain names which are … [Read more...]

Chicago.com Sale Price Likely $1M According to IRS Filings in 2017

December 3, 2018 By John Colascione 7 Comments

NEW YORK, NY – According to a story appearing on domain industry satire site DomainGang.com, popular domain investor and researcher George Kirikos, has discovered (and recently tweeted) that he located financial documents which indicate what appears to be a sale price of the geographic domain name Chicago.com. ?? I believe that the https://t.co/od6CZmyGsw domain name changed hands for USD $1 million. According to the IRS Form 990 for the Chicago Community Trust (buyer), … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Premium Domain ‘iCall.com’ Hits Market; Rare Opportunity for Telecom, Tech, AI

PALM BEACH, FL - The premium domain name Icall.com, a short, memorable, and industry-relevant brand asset, is now available for purchase. This represents a rare opportunity for companies in the … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive “Combo List 93M” Surfaces on Dark Web, Exposing Millions of Emails

WEST PALM BEACH, FL - A newly circulated credential database called Combo List 93M has emerged on underground forums, raising concerns for millions of email account holders. The massive compilation - … [Read More...]

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