March 2nd, 2017 – Sedo, the world’s largest domain marketplace and monetization provider, and 1&1 Internet, the most trusted partner for digital success for small businesses, today announced a partnership that enables 1&1 to offer up to 18 million premium domain names from Sedo’s domain marketplace to its customer base of 16.75 million. The distribution of these premium domain names is made possible by the web’s largest domain distribution network, SedoMLS. 1&1 customers also gain access to exclusive premium domains from more than 700 new generic top-level domain (gTLD) extensions that are available at Sedo.
“1&1’s integration of SedoMLS provides our customers access to a vast network with the best domain name options”, says Robert Hoffmann, CEO 1&1 Internet SE. “This will not only boost our customers’ success in targeted domain searches, but also increase the likelihood of finding the right domain name for their web project.”
The best domain names offering the highest value for online businesses, so called premium domain names, are no longer available for registration. But the secondary market provides the possibility to get access to those premium domain names. It is crucial that they are highly visible and can be easily found by interested domain name buyers. Domain buyers have enumerable options for finding their perfect name. Even if a desired domain has already been assigned, customers at 1&1 can now buy the domain if it’s for sale or they are offered similar domain names from the premium domain range.
“The partnership with 1&1 being one of the largest registrars in the world, offers us access to a new and broader range of domain buyers. This is great news for domain sellers at Sedo as we gained a new strong partner with 1&1 which will increase our sales reach around the world and our ability to distribute the growing inventory of premium domains to a global customer base. This way we can ensure that businesses and individuals alike can find the right domain names to best suit their needs”, summarizes Tobias Flaitz, Sedo’s CEO.
The SedoMLS Promotion Network is the largest domain distribution network, with over 650 global sales partners, including top registrars. It supports more TLDs than any other domain distribution network, and provides its registrar and registry partners with a new revenue stream. SedoMLS registrar partners display search matches from Sedo’s inventory including new gTLD premium domain portfolios when looking for a specific domain name that is reserved or taken. Some partners redirect potential buyers to Sedo.com to continue with the purchase, while others allow buyers to purchase a name directly by searching for it, adding it to their shopping cart, and completing the sale at the partner’s online checkout page.
With 16.75 million customer contracts, 1&1 is a global leader among web hosting providers and one of Europe’s leading Internet service providers, serving consumer, business and developer users. 1&1’s products range from web hosting and domains to the provision of dedicated and cloud servers, email and e-commerce packages. 1&1 has operations in the UK, Germany, Austria, France, Spain, Poland, Italy, Mexico, Canada and the United States and is a 100% subsidiary of the listed United Internet AG (ISIN DE0005089031).
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and domain monetization provider. Headquartered in Cologne, Germany and with an office in Boston, USA, Sedo has assembled the world’s largest database of domain names for sale with more than 18 million listings. The success of Sedo’s model has attracted a client base of more than 2 million domain professionals in 180 countries worldwide. The company’s support team speaks 25 languages natively while its award-winning interactive marketplace seamlessly services client needs in six different languages. Sedo also has a full suite of services available for new gTLD applicants, including premium auctions in all application phases, marketing support, premium pricing, consulting and brokerage services to reach domain buyers globally. With more than 16 years of experience, Sedo is trusted by organizations and individuals around the globe as neutral partner for buying, selling and parking domains.
About The Author: John Colascione is Chief Executive Officer of Searchen Networks Inc. and Internet Advertising Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy company Searchen Networks®