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You are here: Home / Business / How To Build an $8.7M Business Capturing Just 1% of the Marketplace or Competition

How To Build an $8.7M Business Capturing Just 1% of the Marketplace or Competition

May 29, 2017 By John Colascione 5 Comments

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NEW YORK, NY – According to a financial statement uncovered by Domain investor, George Kirikos, the Cars.com web site address was recently valued at a staggering $872,320,000. If you were ever going to try and mimic a successful online business model, this could be a fantastic place to start (The entire business itself was valued at $2.5 Billion Dollars).

Think about it like this, if you could make a business that was valued at, or worth, even just a tiny, tiny, percentage of this staggering domain valuation, you could be looking at a very successful venture, potentially, with your eyes closed.

Let’s take a look at this 872 million dollar website address. Holy Smokes!  Yes, 872 million dollar website address.

Here it is below; it’s called Cars.com, its being used for a website search service that helps people, primarily, find cars for sale; both new and used. In addition to search services, users can read reviews on vehicles, get price quotes on selling their old car, get financing information and gather enough details to solve the majority of their vehicle shopping needs. That seems simple enough. Great idea; simple name.

So lets look at another service, similar in purpose, with a different website and a different name. You can do a lot less on this site, but the primary reason you would use the site would be to find cars for sale and that seems to work fine. The site has 285,000 vehicles for sale on it and you could get information on selling your old vehicle, buying new, or trading in, but that is about it. The other information features can always be added later such as make and model reviews and ratings and such.

How do you go about making this website valuation come-in at a very small fraction of the Cars.com site and business? Where do we begin? Let’s say the service settled for an alternative dot since most the great names are gone. The service is called FindCarsforSale.com; Why Search When You Can Find?

Let’s put a snap-shot of the website service below.

What does this website need to do in order to be valued at a minimum of 1% of its competitor?

If Find.cars could come in with a valuation of just 1% of this competing service, it could potentially be valued at 8.7 million dollars. That is pretty fantastic odds of success if you asked me. You could either beat the service entirely or you could compete with just 1% of the marketplace.

Usually when you create a new business you would have to be better then the competition; but imagine if you could create a business gaining fantastic returns with a goal only to compete in at least 1% of circumstances; or capture at least 1% of the marketplace. That would be so much easier.

What do you think about this?

  • Does the new cars dot address make the project a more likely success?
  • Does the new cars dot address make the project a more likely failure?
  • Does the new cars dot address not even play a role at all. 

And what happens if you just added-on a spectacular dot?

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Business, Domain Names Tagged With: Business, Cars, Cars for Sale, Cars.com, Domain, Domain Name, Domain Names, Dot, Financial, Find.cars, Name, Search, Shopping, Simple, Staggering, Valuation, Vehicle, Vehicles

*** Here Is A List Of Some Of The Best Domain Name Resources Available ***

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Comments

  1. Adam says

    May 30, 2017 at 12:45 am

    That your name (https://www.find.cars …. I even started typing findcars.com LOL) ?

    I think you can start on anything and try to pick off 1% but it’ll be a challenge as there’s probably 1000 other sites thinking the same way. Instead of thinking I’m going to just go for 1% and be happy go bigger. 🙂

    btw, this might be the same logic used in the recent purchase of Homes.forsale and Houses.forsale recently.

    Reply
    • John Colascione says

      May 30, 2017 at 8:17 am

      https://www.houses.forsale looks fantastic…
      It it missing one key ingredient; Houses for sale. 🙂
      (It does not work which is unfortunate)

      Reply
      • Chris says

        June 5, 2017 at 12:46 pm

        I own
        topcars4u.com domain name. I know you can turn it into something big. I would be happy to hunt for these kinds of domain names for you. Please contact me for the percentage deal.

        Reply
  2. Yemi Adeoye says

    May 30, 2017 at 7:50 pm

    This is so interesting and inspiring. You have just propelled me to register ifoundcars.com and hopefully, I might be able to cut 0.5% of this market. 😉

    Thank you so very much for sharing this thought.

    Reply
  3. Wayne says

    May 30, 2017 at 9:47 pm

    Say you are in the business of Hotel booking. The word “Hotels” get’s typed into Google search 1,500,000 times per month. Google states that the average Cost Per Click(how much you get charged every time someone clicks your Google ad) for their advertising on the word “Hotels” is $2.72 per click. That equals $48,960,000 per year that your company would have to fork over to Google to get 1,500,000 clicks per month. Guess how much the domain name Hotels.com sold for? Only $11,000,000. One time payment, they own it forever. Guess what ranks #1 in Google now when you search for the word “Hotels”? Hotels.com.

    Do you think they made the right choice? Obviously. With that many searches per month, they are likely getting thousands and thousands of visitors who just type the domain Hotels.com into their browser.

    You spend money to buy nice shoes don’t you? Because they’re comfortable, give you better posture, and of course, because they look great. You buy nice cars don’t you? Because they give you a sense of status, they’re smoother on the road, safer, and provide a much more comfortable ride. You buy nice things because they make your life better. Why not buy a nice domain name pinup.com for $1.25m and make your business better too?

    Reply

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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