PALM BEACH, FL – How do I go about selling domain names? That was the question highlighted in a Seattle Times news story on Nov. 16, 2019 by author Patrick Marshall. While the article mentioned some popular online tools such as Namebio.com and Estibot.com (which help give a ball-park figure on potential value), the author seemed to leave out one of the best options for selling a domain; a domain name broker.
The author probably should have mentioned a “domain broker” along with his advice on how to sell a domain name.
A good domain name broker can wind up getting a seller 10 times what they had originally hoped for and can handle all of nuances of selling the name including the proper paperwork and escrow process.
Good domain brokers are also experts at out-bound marketing of the domain to the right potential buyer and can pull in the largest offers. They are also experts are creating a bidding war getting a seller the highest price possible for their domain.
I was surprised the author did not mention the option of a broker. It seems like it would be similar to not mentioning a real estate agent who can put your home on the Multiple Listing Service.
A good way to decide on a domain broker is to look at the year to date sales charts at DNJournal.com where the highest and most recent domain sales are listed by closing price and include which venue sold the domain. Look at the column, “Where Sold” to see which brokers are selling which names. This would be a good way to match yourself up with a broker who has already a sold a similar domain like yours and is still actively brokering sales.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
After my comment about “Great post” above, I clicked the link to the article to find out that the writer did have one more paragraph that says,
“Secondly, you can submit the domain name to a domain marketplace, such as GoDaddy or Afternic. Be aware, however, that you’ll likely have to pay a commission of between 10% and 30% on such sales”.
Therefore, I gave him a little more credit.
John Colascione says
I don’t consider those real brokers. They take a fee like brokers but they don’t do outbound, they sit and wait for action. They are marketplaces.,
Thanks for the great post,
Dnjournal sales data is the best way to find brokers for Premium domain names.
Ceri Riviera says
Once you decide on a price, you have two options as to how to go about selling a domain name. First, you can simply post a web page offering to sell the domain at the domain’s internet address, or URL. Secondly, you can submit the domain name to a domain marketplace, such as GoDaddy or Afternic. Be aware, however, that you’ll likely have to pay a commission of between 10% and 30% on such sales.