WEST PALM BEACH, FL - In a significant shift for the internet's infrastructure, the decades-old Whois system is being phased out, making way for its modern successor: the Registration Data Access Protocol (RDAP). This transition marks the end of an era for one of the internet's most recognizable tools and ushers in a new chapter in how domain registration data is accessed and managed. For years, Whois has been the go-to resource for querying domain name registration … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
New Service to Assist with WHOIS Lookups Launched by ICANN for Authorized Users
LOS ANGELES, CA - The Internet Corporation for Assigned Names and Numbers (ICANN) – the nonprofit organization that oversees the domain industry – has launched a new centralized online service to assist researchers, law enforcement, and others to request personal data from all public domain registration records. This new service comes after ICANN had instructed all registrars in May 2018 to redact personal data – such as a customer’s name, address, phone number … [Read more...]
Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects
PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, 'great search engine, horrible name.' That was after seeing a sign off I-95, in West Palm Beach, Florida advertising what is a better search engine then Bing and Yahoo, but still far less use. Also sort of odd, there was no web URL on the sign. Back in 2018, the domain name “Duck.com” was seen to have changed hands according to domain registrar details pointed out by domain … [Read more...]
Google Say’s Don’t Buy Domains for Past Rankings; Knows When They Change Hands
NEW YORK, NY – In an article that came out in Search Engine Roundtable the other day, long-time search marketing expert Barry Schwartz points out that a Google employee named Aaseesh, tasked with monitoring Google’s Webmaster Central Help Forum, posted a comment which suggests that Google zaps a domains ranking juice, not only when the domain expires (which most have already suspected), but also when the domain merely changes hands or is sold. This adds a new layer of … [Read more...]
Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google's content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are "likely" what Google uses when trying to figure out if your content is, for the most part: A) Valuable B) Accurate C) Authoritative, and D) A good match for a particular query. The video, by Moz owner Rand Fishkin, … [Read more...]