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Top 25 Highest Paying Ad Verticals in 2017 According to WordStream & Adwords

October 21, 2017 By John Colascione Leave a Comment

NEW YORK, NY – If you're displaying ads on your websites using Google’s AdSense program you’re likely making money based on people – not content. This means that the ads displayed on your sites’ depends mostly on your users’ interests and not necessarily your websites’ content. This is because, unlike years past, Google displays ads based on user interest, recently visited websites and re-marketing technology. The industry has changed greatly over the last few years and … [Read more...]

New Threat to WordPress Sites Designed to Bypass All Ordinary Security Measures

September 12, 2017 By John Colascione Leave a Comment

NEW YORK, NY - It seems like a new security threat is born each day; maybe that is because there is. For those who operate WordPress sites, including myself, there is a new threat to consider that is designed to bypass ordinary security measures; a simple back door, you have already left wide-open, by choice. WordPress Plugins are great additions to any WordPress site as they create all sorts of easy plug-and-play options and make often complicated features simple to … [Read more...]

I’m Going Save Lots of Money on My Domains; Here’s How You’ll Save Too

August 28, 2017 By John Colascione 3 Comments

NEW YORK – Unless you have been living under a virtual rock for the last year or so, you should be well aware that the “Google Gods” will be forcing everyone to secure their websites with SSL Certificates or an ugly message will appear on-top of browsers letting users know that the site their visiting sucks-ass (I know, I'm stretching here) and shouldn’t be trusted as much as some other sites around the web. I call them Google Gods, because they maintain that … [Read more...]

205 Online Tools to Run Your Domain, Development and Online Business

August 10, 2017 By John Colascione 1 Comment

NEW YORK, NY – There are a lot of tools out there which make running your online business more efficient, reliable, secure and productive. Listed below are some of the services I use or have used in the past. They are all great services and are the ones I use currently, or have used in the past (My collection of goodies). This list was updated on 12/29/2020. If I have used an online tool and it makes my work easier, it's here. Domain Names (33) Godaddy.com (Domain … [Read more...]

Uptrend: Revisiting the Competing Sites for the “Most Valuable Domain Name”

June 20, 2017 By John Colascione Leave a Comment

LONG ISLAND, NY - At the end of last year, based on what was happening in the online automotive industry, I took a good look at some of the major automotive websites as there was a steep industry decline in web traffic for the 4th Quarter. This is an update to where these sites are now and what's changed. The 3rd domain name on the list happens to be Cars.com, which was recently valued at a staggering $872 Million Dollars. If you are interested in a breakdown on just how … [Read more...]

Websites and Domain Names to Become Insignificant within 20 Years or Less

April 30, 2017 By John Colascione 20 Comments

LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]

Basically: How to Make a Good Website from a Domain Name; Layman’s Terms

March 30, 2017 By John Colascione 1 Comment

NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]

Who Needs Domains and Websites Anyway? Google Say’s “You’re A Loser”

March 16, 2017 By John Colascione 12 Comments

NEW YORK, NY - It started way-back years ago when business directory owners noticed that Google looked like it may be starting to get into the local directory game. These cool little listings with pointers on helpful maps started to show up on Google with phone numbers, addresses and links to websites. After a while webmasters started to say “Hey, this is diverting traffic away from my business directory… what’s going on here?” Further down the road, Google began to use … [Read more...]

Nice to Hear: Dot Info Domain Extension Used in Radio Commercial by University

February 12, 2017 By John Colascione 4 Comments

I heard one of my first radio commercials today to use a “.info” domain name for its website address. The commercial was about “Brain Imaging” research and was running on behalf of Stony Brook University Hospital and Yale University for their Department of Psychiatry using the domain name Imagers.info to promote Opportunities to Participate in Research. I’ve always liked .info domain names very much when it comes to either “getting information” about something or … [Read more...]

List of (58) Dealership Web Site Hosting Companies; Site Providers, Export Services

February 4, 2017 By John Colascione Leave a Comment

NEW YORK, NY - Below is a list of auto dealer website companies which provide websites, hosting and export services. A few are Canadian providers while all others focus on United States dealerships. These companies can not only build, host and provide your website, but they also have the ability to export your inventory to various third party shopping sites. https://www.360.agency https://www.auction123.com https://www.autocorner.com https://www.autofunds.com … [Read more...]

No More Procrastinating on Two Factor Authenticating Protect Your Domains

January 12, 2017 By John Colascione 1 Comment

There is one thing that can come between you and your business regardless of whom you are and how safe you feel your security procedures might be and that’s theft – especially in the domain business. There is a lot that can go wrong in the Internet business as it is, but likely nothing would be as bad as someone stealing your entire Internet address. Poof, all the sudden your entire business is gone. In a brick-and-motor business, it’s not likely that someone will come along … [Read more...]

11 Tools to Market, Maintain, and Improve Your Website; Measure Your Competition

December 21, 2016 By John Colascione Leave a Comment

Below are ten great online tools which will help you be successful online. They are invaluable tools for both marketing and research and can help save you lots of time as well help you make critical decisions with much more insight then without them. Although there are probably thousands of tools online, these are the ones I like to use most and can help you gain a competitive advantage over your competition. A List of 10 Great (and mostly free) Tools to improve your … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

Top 15 National Yellow Pages Websites Worth Your Business; Listed by Traffic

August 28, 2016 By John Colascione

The "Yellow Pages" are still very much alive and well, they’re just not big, heavy tree-killing, paper-wasting books anymore. In 1886 when the very first official Yellow Pages Directory was created, the name "Yellow Pages" was actually unintentional; it came into use when a printer ran-out of white paper and yellow paper was used instead. Fast forward 130 years later, the term Yellow Pages was and is still so successful, there seems to be a thousand different “Yellow Pages”. … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
  • Speakers, Real Estate Summit, John Colascione
  • 24 Leading Domain Experts Analyze 2017

Popular Stories

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Websites and Domain Names to Become Insignificant within 20 Years or Less

Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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SEDO Weekly Sales List Includes Three Letter .Com Domain Sold at $117,500

WEST PALM BEACH, FL – The domain name “PLP.com” sold at $117,500 this week according to the latest SEDO.com weekly domain sales report. The purchase appears to be an upgrade for Cleveland, Ohio … [Read More...]

Google Moves for More Control of World’s News with Major Google Play Update

WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is … [Read More...]

Amazingly Convincing Facebook Phishing Scam Takes Place on Facebook.com Itself

PALM BEACH, FL – I have been reviewing and writing about email phishing scams for years and I have seen a ton of them, from outright laughable in their easy discoverability to incredibly convincing, … [Read More...]

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