WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]
Search Optimization or Sponsored Search, Which One Is Better for My Business?
NEW YORK, NY – Whether a company embarks on typical optimization processes or just gives in and goes straight for Google’s recently re-branded “Google Ads” program is probably a question best answered only by someone who has been watching both of them evolve over the years, because both of them do work, and both can be used to grow your business exponentially, but figuring out which one works better or which will cost more is something the average business owner just has no … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings
NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.] I wanted to see where the site was ranking today … [Read more...]
Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?
NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]
RegistrarStats.com to Shut Down Due to Dwindling Interest? What Say You?
NEW YORK, NY – I received an email the other day about RegistrarStats.com being shut down next month in February (the 19th) and I took special interest in that email notification as I had just used the site the day before to point out some gTLD stats. I never realized that the site was owned by Donuts Inc., but seeing the email notification, it’s pretty obvious. Donuts is a company that has applied for hundreds of new gTLDs and is somehow affording to pay-for and renew at … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
The Google Conspiracy Theory: More Updates = More Revenue?
Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting that Google lost revenue when it first released Google Panda in February 2011. So how would Google loose … [Read more...]
Doing SEO to Your Site? Inquiring Minds at Google Want to Know
Out of all the posts and discussions on “SEO Profiling” through the years and with all sorts of opinions as well as speculation on what Google possibly wants or doesn’t want to know about someone’s SEO efforts, I believe there are finally some answers available for the taking as GOOG’s latest patent is sure to clear the air on some or all of these theories and misconceptions from both sides of the fence. A new Patent Application dated August 14, 2012 called “Ranking … [Read more...]
Study: “Social Signals” Boost Organic Search Engine Rankings
Just over a year ago in February of 2011 I did a post on "social media" and "social signals" called Social Media 101 “Algorithmically Speaking”. The post detailed how social media was a necessary component of search marketing and how "social signals" likely effected search engine rankings, if not at that time, would soon thereafter. The idea, at least publicly, that social signals could or would influence rankings began a while back in 2010 but the buzz has grown … [Read more...]