WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]
Murder.net — A Cyber Thriller for Domain Name Enthusiasts and Beyond
WEST PALM BEACH, FL - For over two decades, I’ve been deeply entrenched in the domain name industry—an ecosystem where names aren’t just words, but digital real estate with the power to shape ideas, brands, and sometimes, even entire industries. That’s why I’m excited to announce the release of my latest book: Murder.net, a cyber thriller that blends the dark web, the psychology of digital obsession, and the hidden underworld behind domain names. The story behind … [Read more...]
Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name
WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]
The Evolving Landscape of Search, SEO, AI and the Role of Domains
WEST PALM BEACH, FL - I’ve been in this industry for nearly 25 years. When I first started, most people hadn’t even heard of Google. Today, Google is the single most influential factor in whether a business thrives or dies. That’s been true for over a decade—and it’s becoming even more critical. Years ago, Google set out to build the best business directory in the world, and they’ve succeeded. Google Maps and local listings now serve as the most powerful lead generators … [Read more...]
SEARCHEN NETWORKS® Wins Regional Best in Digital Marketing Agencies Award
WEST PALM BEACH, FL, - PRESS RELEASE - Internet Marketing Services Inc., a part of SEARCHEN NETWORKS®, has announced it has been awarded “Best in Digital Marketing Agencies” for 2020 in “West Palm Beach, Florida” according to Expertise.com, a national yet locally focused business services ratings site. Chief Executive Officer of Internet Marketing Services Inc., John Colascione, commented on the recent award saying: I’m excited to accept this award which which … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019
NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]
Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less
NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]
Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article
NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]