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Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

.Inc Domain Set to Be Next New gTLD ‘Flop’ Accompanied by Ridiculous Price Tag

March 28, 2019 By John Colascione 5 Comments

NEW YORK, NY – If you have been waiting to get your hands on a new .inc domain name, you might as well just keep waiting; that is, until the price comes down somewhere between ‘reason-ability’ and ‘reality’. I’ve been interested in one of these domain names for quite some time now, however, checking the availability of a specific name, I’ve noticed that it will cost a whopping $3,500.00 to secure it during the early registration period. When the name becomes available for … [Read more...]

Robo Callers, Phone Spoofing, Auto Dialers; It’s No Longer Annoying, It’s Disruptive

February 27, 2019 By John Colascione Leave a Comment

NEW YORK, NY – Everyone gets them - and it’s starting to go from nuisance, to disruptive. Robocalls, Spammers and other automated dialers; it’s beginning to actually go from annoying to interfering with my day to day operations. They come in on both my telephones and mobile device. Constantly, all day and it is becoming far more than a nuisance to the point where the FCC is going to have to start getting more aggressive on this practice. Isn’t that what they do? I mean, … [Read more...]

My Single Long Tail, Exact Match Domain Name Grab at NamesCon Global 2019

February 14, 2019 By John Colascione 9 Comments

NEW YORK, NY – This year I purchased just one Internet domain name at NamesCon, and although a little long in length, I feel it’s a good match and good domain name that reflects exactly what my business does, so this name I acquired as an “end user”. I also purchased it at a very good price – Just $800 measly dollars; for that little I couldn't see not grabbing it. The domain name is InternetMarketingServices.com, which reflects exactly what my newer spin-off business … [Read more...]

Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less

February 10, 2019 By John Colascione 1 Comment

NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]

Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords

June 16, 2018 By John Colascione 7 Comments

NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]

Removing WhoIs Data from Public View Only Removes Transparency from the Net

March 23, 2018 By John Colascione Leave a Comment

NEW YORK – There has been no shortage of Data Privacy Leaks in the world; it almost seems like there is a new one every day. However, removing the public registration data behind all domain name registrations makes no-one any safer, and only adds more obscurity and complications to the business for those who buy, sell and trade online, and not just in domains. It’s more a solution that’s looking far-and-wide for its problem. For instance, when someone registers a domain … [Read more...]

GDPR: The Entering of a New Era; User Data Privacy and Protection; Are You Ready?

March 10, 2018 By John Colascione Leave a Comment

NEW YORK, NY – The clock is counting down on a new set of rules to be enforced this May, which will affect not only UK based businesses, but all businesses operating in the digital realm, in the event they handle user data from UK based residents, to near any extent. There is a lot of preparation going on right now, and has been over the last year, in anticipation of these new rules. Some businesses may even disappear altogether. I for one, actually shut-down and sold-off … [Read more...]

UDRP Reform Can’t Come Soon Enough…

February 24, 2018 By John Colascione 2 Comments

NEW YORK, NY – There is a new trend out there and you won’t notice it by searching Google Trends. No, it’s a quietly growing trend that is not something most people know about. It’s also not something most people will fight for, but the ICA is working on a resolution, and it looks like that resolution can’t come fast enough. Because it is being used by corporate greed mongers who hadn’t thought fast enough; they would like to grow their brands and businesses by stealing what … [Read more...]

Watching Businesses “Begin” with Google

December 19, 2017 By John Colascione Leave a Comment

It’s not always about the money, some entrepreneurs might tell you… It’s about the thrill of making ‘Something’ out of ‘Nothing’.   Cars Digital Inc. - Dealer Lead Generation & Automotive Advertising https://www.carsdigital.com/ Cars Digital Inc. is an automotive subsidiary company of Long Island Media Inc., a certified CDK Global Partner, registered BBB Company and Google Certified Agency. The mission of Cars Digital is to develop proprietary tools and … [Read more...]

10 Years Later: A Look at ALL (96) Recorded .ASIA Domain Sales Over Past 5 Years

November 19, 2017 By John Colascione 1 Comment

NEW YORK, NY – According to NameBio, there were a total of 96 "reported" .ASIA domain sales over the last 5 year period. These top 96 total $148,019.00 in sales. The highest reported sales on this list were the domains “Mobile.asia” for $10,000.00 with the second as “L.asia” for $6,374.00 (Neither of which are developed). .asia is not a country code top-level domain (ccTLD). It is a (sTLD) that is 'intended' for those who have a 'connection' to the region but an actual … [Read more...]

Top 100 Highest .org Domain Sales Indicate Strong Interest, Desire by End-Users

March 12, 2017 By John Colascione 2 Comments

As a follow up to yesterday's look at the largest .net domain name sales in history and what use is actually being put towards these domains from end users, .net appears hurting in actual business owner belief in what these domain assets are worth when building a foundation for business. Today, we're looking at .org - and holy smokes is it a different story with .org buyers; many more develop and launch their projects on them. The list below ($6.2 million dollars in domain … [Read more...]

New York Releases Tips to Avoid Falling Victim to Cybercrime; Commemorates National Data Privacy Day

January 28, 2017 By John Colascione Leave a Comment

NEW YORK, NY - A host of New York State government agencies today announced important tips consumers and businesses can follow to protect their online privacy and information from unscrupulous scammers. These helpful steps and reminders from the Department of State, Office of Information Technology Services, Department of Taxation and Finance, Department of Financial Services and the Division of Homeland Security and Emergency Services help commemorate National Data Privacy … [Read more...]

17 of the Most Profitable Business Industries in America; Highest Profit Margins and Why

December 11, 2016 By John Colascione Leave a Comment

If you operate a small business and focus on client acquisition there are certain industries or 'niches' which generally do better than others. In-other-words, some niche businesses may be more likely to signup for tools to increase profitability, simplify their business processes, for services poised at increasing their own client base, or services including advertising, and/or promotional opportunities. Listed below is a group of industries in the United States which are … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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