DALLAS, TX - Last month, Omni Hotels & Resorts, a prominent hotel chain, experienced a cybersecurity breach that resulted in the theft of customer information. In an update on their website, Omni confirmed that the stolen data includes customer names, email addresses, postal addresses, and guest loyalty program information. However, financial information and Social Security numbers were not compromised. The breach was detected on March 29, prompting Omni to shut down … [Read more...]
Following Early-Access, Five New gTLDs Now Available for General Availability
WEST PALM BEACH, FL - Late last week, five new top-level domains (TLDs) were made available for early access registration, spanning a variety of different uses and covering topics that are designed to appeal to very specific audiences. The five TLDs in question are .diy, .food, .living, .lifestyle, and .vana, all of which were acquired late last year by Internet Naming Co. from Lifestyle Domain Holdings, which was the previous owner but had not yet launched the … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
What Is Geofencing And How Does It Work?
FLORIDA - Geofencing is a location-based technology that creates virtual boundaries around a specific geographic area. These boundaries are defined by GPS, RFID, Wi-Fi, or cellular data. When a device, typically a smartphone or GPS-enabled device, enters or exits the predefined geographic area, it triggers a response or action. Here's how geofencing typically works: Imagine a virtual fence you can draw around any area, like your competitor's dealership or even … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
10 Billion Connections to Malicious Domains Blocked by NSA in 2023 via “PDNS”
WASHINGTON, D.C. - The National Security Agency (NSA) noted that 10 billion user connections to known malicious or suspicious domains were blocked over the course of the past year as part of the agency’s efforts, according to its 2023 Cybersecurity Year in Review report released on Tuesday. The NSA‘s annual report is a public account of the agency’s work with government partners, defense industrial base (DIB) entities, and foreign partners to help keep the nation secure, … [Read more...]
7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online
Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]
Hackers Take Control of Computer Network At Missouri Hospital; Demand Ransom
KANSAS CITY, MO - Liberty Hospital in Missouri fell victim to a grim cyber assault Tuesday when a menacing blackmail message from a hacker resulted in a disruption of its computer systems. A message from an anonymous source targeting the hospital warned, “We have hacked you and downloaded all confidential data of your company. Your reputation will be ruined. Save your business. Contact us within 72 hours.” This message itself was uncovered exclusively by KMBC-TV, an ABC … [Read more...]
FEDs Seize 17 Domains Suspected of Being Used for Fraud in U.S. by North Korea
WASHINGTON, D.C. - On Wednesday, the United States Justice Department announced it has seized 17 website domains utilized by North Korean information technology (IT) workers to purportedly evade government sanctions, conduct cyberattacks and defraud U.S. businesses, with the millions of dollars in illicit proceeds generated from such activities being used to fund North Korea's weapon development program. The Justice Department confirmed in a statement that the … [Read more...]
A Good Name Is Hard to Find, Here Are Ten Fairly Decent .COMs In Auction on Flippa
PALM BEACH, FL – These days it is no secret that a good domain name is hard to find, especially if you are looking for a “.com” domain name. With over 366 million domain names registered in the first quarter of 2020 (an increase of 4.5 million or 1.2 percent, compared to the fourth quarter of 2019), finding a great name is increasingly challenging. Below are some decent names which are for sale on Flippa.com, one of the busier domains and website marketplaces out there … [Read more...]
Google Ads to Require Verification, But Implementation Will Take Years They Say
PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]
“Strategic” Small Business Financing Opportunities for Growing Your Business
PALM BEACH, FL – Over fifteen years ago I founded my business as your average hopeful entrepreneur and created it without any startup capital at all. I didn't even really have any experience in the market I was entering but I was determined. Within the businesses first few years I was able to grow the business mostly on my credit cards which helped me put in place the foundation, processes and systems that were required to get the business off the ground. At some point within … [Read more...]
Businesses With 15+ Employees on Hook for ADA Compliance, Growing Lawsuit Trend
PALM BEACH, FL – If your business employs more than 15 people, it might be a good time to ensure your website complies with the rules required by the Americans with Disabilities Act (ADA). These standards state that all electronic and information technology must be accessible to people with disabilities. The Americans with Disabilities Act was signed by President George H.W. Bush in 1990. Over the past few years, thousands of lawsuits have been filed against websites for … [Read more...]
Increasing The Cost of Doing Business by $2k/yr Starts Today With .INC Domains
PALM BEACH – Get ready for a whole new batch of opportunity to boost your entrepreneurial spirits as you’re not going to be able to contain your excitement – or keep your wallet in your pocket when I tell you about this new exciting development just announced today by the .INC domain registry. Businesses across the Globe can now increase the cost of doing business by a whopping $2,000 per year simply by registering a new .INC domain name for their business. That’s right, … [Read more...]