PALM BEACH – According to Forbes, 70.5% of consumers don’t trust newer alternative Internet domain names over legacy names. These figures, used in their recent article titled, “Strategies for Getting The Most Out Of Your New Domain Name” were cited from a survey of 1,000 people across the UK who represented a range of ages. Those surveyed were asked, “Do you trust companies with .co.uk and .com domains more than those with other newer domains like .eu, .biz, .net, .fashion, .london, .digital etc?”
What is not mentioned in the Forces article dated May 22, 2019, is that these survey figures are from a study conducted in 2016, just four short years after ICANN, the Internet Corporation for Assigned Names and Numbers, began accepting ‘applications’ for new gTLDs.
It would seem more recent research should be cited when supported by “In fact” from a publication such as Forbes which published this particular story through its Forbes’s “Communications Council”, described as an invitation-only, fee-based organization for senior-level communications and public relations executives. Sounds sort of like a glorified press release created to cite its author.
If this survey were to be conducted more recently, three more years into new gTLD availability, do you believe these numbers would look different? And what’s with this Forbes Communications Council?
About The Author: John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®