Insights That
Drive Revenue News and analysis by John Colascione.

Category: Internet & Tech

November 1, 2011

Google’s Move To Encrypt Search Referrals

Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters

November 8, 2010

Website Monetization

Website Monetization Those who make the most money usually have the largest audience… Although there are several ways to monetize a web site, there is only one fundamental requirement to making

November 8, 2010

The Competitive Edge of a Great Domain

For the most part, it starts with the competitive edge of a great domain… It all has to start somewhere, and for most online entrepreneurs, it starts with a domain

November 8, 2010

Affiliate Programs

Affiliate Programs Affiliate marketing is a marketing practice in which a business rewards an affiliate for each customer brought about by the affiliate’s marketing efforts. Affiliate marketing overlaps with other

November 8, 2010

Advertising Networks

Advertising Networks Ad networks are companies who have large numbers of clients looking to run their banner or text ads across networks of web properties. These companies have both “advertisers”

November 8, 2010

Direct Sales

Direct Sales Having an item for sale on your web site is one of the most direct and easiest to understand ways of making money from your web site. Products

November 8, 2010

Lead Generation

Lead Generation A popular way developers monetize a web site is through lead generation. Leads can either be direct phone calls to a professional business or they can be email contacts

November 7, 2010

Social Signals and Search Engine Rankings

WebProNews.com recently published an article called “Are Social Signals the New PageRank?”  The article basically went over a deal between Microsoft and Facebook which would integrate Facebook data in Bing search