Everyone on the planet should boycott Google Analytics, but Google knows no one will.
Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters for learning about their traffic and Google’s competitors. Google built an exceptional tool for Webmasters who are willing to share all their web sites information with Google in order to use the “free” Analytics system, including users time on site, user locations, referring sites, other search engine referrals, etc.. When Google has Analytics installed across the web, Google knows all.
Now Google wants to hide valuable referral information from Webmasters which has been freely available since the beginning. Yea, you’ll still see some limited information from Google referrals for a while, but eventually, only what they want you to see or only what you’re paying for with PPC. No more algorithmic result tracking via web statistics. No more tying a natural search result down to the very time, date, and IP which visited the page. No, they’ll hide this information behind a tricky redirect via SSL. That’s both clever and evil. They claim it’s intended for user privacy. I wonder what is really behind this change that eventually other search engines will follow.
They’re measuring the blowback, and in time, it will be rolled out completely.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®