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LOS ANGELES, CA – According to end-of-the-year roundups, the number of domain name registrations that took place during the course of 2024 remained essentially flat when compared to the year prior, indicating that growth within the industry has stagnated to a degree following the increased demand brought about by the COVID-19 pandemic.
There were 362.3 million domain names registered at the end of the fourth quarter of 2024 according to the most recent Domain Name Industry Brief, which is a drop of 0.1 million from Q3 and an increase of less than one percent year-over-year.
VeriSign Inc., a global provider of domain name registry services and internet infrastructure, noted that the number of registrations of Top-Level Domains (TLDs) such as .com and .net have been showing a distinct decline since the beginning of 2023, with that trend continuing into 2024. As a result, VeriSign noted they have been – and would continue – adjusting their forecasts appropriately.
In addition, the Internet Corporation for Assigned Names and Numbers (ICANN) – the nonprofit organization that oversees the domain industry – is also anticipating approximately zero growth when it comes to legacy TLDs and a mere one percent of growth for new TLDs for the 2025 fiscal year.
But despite these developments, some smaller registrars – such as Namecheap, for example – are still managing to capture more and more of the marketplace from their larger competition. Also, demand for certain TLDs – particularly new ones – remains high, but experts note this is often driven by cheap registrations that owners often may not renew.
Essentially, stagnation has set into the overall domain industry, with two main reasons being attributed. One was the push on the part of many businesses and organizations beefing up their online presences during COVID-19; with the pandemic now in the rearview mirror, the urgency is no longer as severe.
And two, the demand for websites is beginning to wane overall, as many of the major entities that need or want them already have them; to compensate for the downturn in business, many registrars like Verisign have been increasing registration fees.
But an upcoming new round of TLDs may yet spark renewed interest and drive new expansion in the market; ,he next round of new Top-Level Domainsis expected to open for applications in early 2026.
About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®
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