e-Commerce Giant Amazon.com Mails Christmas Print Catalog via Direct Mail
PALM BEACH, FL – The e-commerce giant Amazon.com, which has put pressure on nearly every retailer in the country, has mailed a print catalog delivering a fresh experience (and reminder) to millions of customers who likely have become numb to the growing number of e-mail pitches flooding in-boxes.
The catalog is Amazon’s 2019 “Ultimate Wish List for Kids” available online at: https://www.amazon.com/holidaytoylist/
While a surprise when received, the delivery is inspiring for both the glowing success of the company behind it, as well as the continued value of direct mail messages in effective marketing.
According to CNBC, last year (2018) was the first time Amazon mailed such a print piece indicating the company likely believed it was a worthy investment for another round of physical mailbox appearances.
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John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®, a digital marketing and technology company founded in 2001. An entrepreneur, author, and digital publisher with more than 25 years of experience, he specializes in search engine marketing, Website Monetization, domain names, and online business development. He is the author of Mastering Your Website and publishes commentary on technology, digital marketing, and the evolving Internet economy. Read more at JohnColascione.com.
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