PALM BEACH, FL – I’ve been using Paypal for about 15 years now and while it’s a great and extremely simple way to except payments online, I dislike it as a single point of payment. While Paypal is very smooth and provides an easy and quick set up, many consumers avoid using Paypal from either: A) negative past experience or B) simply not sure if they can use it (confusion on whether or not users are required to have a Paypal account to use it). Imagine how many sales … [Read more...]
Malicious Web Code Added To Macy’s Website Leads to Critical Data Breach
PALM BEACH, FL - Right at the start of the year's busiest shopping season, retailer Macy's notified impacted customers (by letter) that an unauthorized third party was able to access sensitive customer payment information from the Macys.com checkout and wallet pages. Macy’s notified impacted customers (by letter); portion of letter. The following information may have been accessed if it was typed into the affected web-pages by a customer: Payment card … [Read more...]
What Are the Key Benefits for “Dot Brand” nGTLD Owners; What’s In It for Them?
PALM BEACH, FL – Although I am not a huge fan of new gTLDs or even “Dot Brands”, today I watched a video by the Chief Marketing Officer of Afilias domain registry, Roland LaPlante, who explained ‘in detail’ the value of owning your own “dot BRAND.” LaPlante discusses the benefits in marketing, user security and what is likely one of the most desirable aspects achieved for the owning brand; “full control” of their own corporate space. I believe it is the best … [Read more...]
A Domain Resellers Best Benefit Might Be In Domain “Savings”, Not Sales “Revenue”
NEW YORK, NY – In early 2005 I became a reseller for Wild West Domains Inc., a subsidiary of the GoDaddy, signing up for their Reseller opportunity, and at that time, their “Super Reseller” opportunity. The difference between the two was that the Super Reseller provided the ability to “resell” the “reseller” opportunity and put companies underneath you, earning a small portion of your acquired re-sellers sales, sort of like a sub-affiliate or MLM (multi-level-marketing) … [Read more...]
Two New Alternative URLs Hit Superhighway
NEW YORK, NY – If you’re looking around for a few good ways to confuse new prospective customers, you’ve got two new great opportunities to completely derail even your best marketing efforts; .LUXE and .PAGE new gTLDs have just worked their way into the mix. Minds + Machines, the company behind .LUXE domain names, which are intended to serve the Ethereum, blockchain and security industry, has released the .LUXE domain which opens for general availability on November 6, … [Read more...]
Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?
NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
McDonald’s Terminates Plans for Branded gTLDs; Requests ICANN Not Delegate String
NEW YORK, NY – According to a letter written to ICANN on May 2, 2017, the McDonald’s globally branded empire has indicated it has lost interest in running and maintaining its own gTLD domains, (.McDonalds and .MCD), by terminating its registry agreement. McDonald’s is one of the world’s most visited restaurants, serves over 117 countries feeding millions of customers every day. In its top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the … [Read more...]