Google and Content Evaluation: It’s Not Just Words and Phrases; It’s About User Intent
If you thought Google’s content evaluation processes were complicated in the past, this is a great video to watch; it will bring you right up to date with the insane level of evaluation which is being used today. These evaluation processes are “likely” what Google uses when trying to figure out if your content is, for the most part:
- A) Valuable
- B) Accurate
- C) Authoritative, and
- D) A good match for a particular query.
The video, by Moz owner Rand Fishkin, highlights these 7 main points of interest.
- Keyword matches, synonyms and word usage verses intent matching.
- Topic associations, related terms and phrase matches, co-occurring words, etc.
- Content length, comprehensiveness, reading level, sentence and paragraph format, etc.
- Brand name / site name associations and topical authority on a subject. Site section/sub-folder/sub-domain/tags may play into this as well.
- Visuals and non-text content (video, audio, interactive, etc.)
- Accuracy/validity of information, particularly for YMYL queries.
- Phrase and sentence structure evaluation, meaning and intent of content compared to query.
Quality, Value, & Rank-Worthiness of Your Content – Whiteboard Friday, by Rand Fishkin at Moz
This video is part of a collection called Whiteboard Friday created by Rand Fishkin at Moz.
John Colascione is Chief Executive Officer of SEARCHEN NETWORKS®, a digital marketing and technology company founded in 2001. An entrepreneur, author, and digital publisher with more than 25 years of experience, he specializes in search engine marketing, Website Monetization, domain names, and online business development. He is the author of Mastering Your Website and publishes commentary on technology, digital marketing, and the evolving Internet economy. Read more at JohnColascione.com.
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