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You are here: Home / Domain Names / The AdSense ‘Rule’ I’ll Never Understand; ‘Formatting Content That Mimics Ads’

The AdSense ‘Rule’ I’ll Never Understand; ‘Formatting Content That Mimics Ads’

May 12, 2020 By John Colascione Leave a Comment

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PALM BEACH, FL – I used to think I was pretty good at figuring things out, but one rule of the road when it comes to the Google AdSense program has got me stumped, and to this day I still can’t seem to figure it out. I’ve about given up on it as I don’t think I will ever truly understand it.

While it seems incredibly simple, I still seem to be confused.

Maybe it’s just that it is OK when Google does it; but if you try, you”ll get a policy violation notification sometime after you have begun earning more from the practice. What say you??

Google’s Rule on Formatting Content That Mimics Ads

Publishers can’t implement Google ads in a manner that disguises the ads in any way. This includes formatting neighbouring content to look similar to the ads. 

Screenshot of Ad implementation and ad placement policies

Seems like it just means ‘don’t disguise ads as content’ right?

Google Automatically Formatting It’s Ads To Mimic Content

Below is an automatically generated ad from a Google AdSense responsive unit.

Screenshot of this website the other day when I was viewing it.

If you hadn’t noticed. The middle box is an ad, and the size, shape, format and colors are automatically mimicking the sites style right down to the little icon – a specific no-no practice.

Keep your ads looking like ads.

Am I in The Twilight Zone, or is this confusing?

John Colascione
John Colascione

About The Author: John Colascione is Chief Executive Officer of Internet Marketing Services Inc. He specializes in Website Monetization, is a Google AdWords Certified Professional, authored a ‘how to’ book called ”Mastering Your Website‘, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®

Filed Under: Domain Names Tagged With: AdSense, Adsense Earnings, AdSense Revenue, Content, Content Item, Document Content, Email Notification, Email Notifications, Format, Google Ads, Google Adsense, Mastering AdSense, Mimic, Notification, Notifications, Privacy Violations

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by: John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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