NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings
NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.] I wanted to see where the site was ranking today … [Read more...]
Solution for Domainers Who Develop, Have Traffic, Experiencing Revenue Declines
NEW YORK, NY - Anyone who develops website properties can tell you that the best website business you can possibly have is one that isn’t completely dependent on search engines and has a true following. However, there are two factors at play here; one, being, if your site is only receiving traffic from search engines, Google in particular can put a very real-hurtin’ on you in a minute; the other, point two, is that if your site doesn’t have direct advertiser relationships … [Read more...]
Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com
NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]
The “Super Secret” to Appraising Your .com Domain Name for 2018 and Beyond
NEW YORK, NY - There have been many changes over the last five years when it comes to Internet domain names. I will say that this pertains to the average domain (web address), not so much a super-premium domain name, but your average .com two or three word domain name. For the most part, pricing has gone down, for whatever reason. Some changes you may have noticed such as: The EMD Penalty: Where Google will not simply rank the domain at the top of search for its exact … [Read more...]
Search Engine Optimization (“SEO”) for “CEOs” – ln Layman’s Terms
NEW YORK, NY - About twelve years ago when “search engine optimization” was beginning to get popular, a competing news publisher invited me to lunch at his restaurant to brainstorm about collaborating. It never materialized, but while there and after getting to know each other for a little while, he then turned to me, changed his posture in his chair a bit, sort of gathered his thoughts, and asked me straight out, “sell me on search engine optimization”, “what is it” and “how … [Read more...]
Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”
NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]
Mark Your Calendars: Upcoming Domain Name Events in the United States
LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]
Throwback: Is Domain Parking Really Dead? If So, What Killed It? (Reprint: It’s That Good)
NEW YORK - A lot has changed with Domain Parking Revenue as well as Google Ad Earnings over the last, say, decade. There has been such great change that it's sometimes difficult to articulate - in a nutshell, why things have changed so drastically and in how many different ways this change has come about. I don't think anyone would argue that these changes have and continue to fundamentally reshape the entire industry. Last evening, I came across an article by writer and … [Read more...]
Expense Report: Domainers to See Increase in Costs via Secure Browser Requirements
Over the last year, buzz on SSL use in general has been skyrocketing due to increased hacking and search engine requirements. Now, web browsers will instill even more urgency for webmasters and site owners to get-their-act-together and prepare to tackle the challenge of converting non-secure sites, to secure. In a business field already difficult to prosper, the last thing you need is another monkey-wrench thrown into the mix. For many domain owners, including myself, it … [Read more...]