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Google’s Senior Search Analyst: Domain Names Won’t “Make or Break Your SEO”

August 17, 2023 By John Colascione Leave a Comment

This factoid came out after Mueller was questioned about the utilization of dashes in domain names, and whether or not it was a good idea to use keywords in your domain. File photo: docstockmedia, Shutter Stock, licensed.

MOUNTAIN VIEW, CA - In a recent discussion on Mastodon, Google’s John Mueller – the company’s Senior Search Analyst and Search Relations team lead – was discussing the topic of domain names, and while offering tips on search engine optimization (SEO), he relayed his opinion that whatever an individual or company’s domain name is - “it's never going to make or break your SEO.”  This factoid came out after Mueller was questioned about the utilization of dashes in domain … [Read more...]

From LinkedIn Spaces to Real Faces at The South Florida Domainers Meetup in Fort Lauderdale

May 30, 2023 By John Colascione Leave a Comment

Mark Ghoriafi

FORT LAUDERDALE, FL - Last week I had the pleasure of visiting the South Florida Domainers meetup which took place in Fort Lauderdale, at the Sistrunk Marketplace & Brewery, an interesting place in the heart of South Florida with a large variety of beers and international cuisine to experience. As you may have read about it in DNJournal.com, the local shindig was mainly orchestrated by Eddie Sixto with some help by other industry veterans, some of which I met for the … [Read more...]

What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years

November 1, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change or transform the intent of the search. It is said by Google to be one of … [Read more...]

Gobble, Gobble: Google Wants To Steal Your Website’s Local Event Calendar Traffic Too

October 7, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – No, its not quite Thanksgiving yet; there are still several weeks to go. I wasn’t referring to [that] type of “Gobble, Gobble”, with a turkey or thanksgiving or any of that. But Gobble, Gobble seems to fit the bill. Because if you were to ask Google, every day is like a feeding frenzy. I’m talking about Google’s insatiable appetite to steal all of your content so that there is little traffic left for you. In fact, I bet Google would much prefer if your … [Read more...]

Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies

April 27, 2019 By John Colascione Leave a Comment

WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]

Almost 10 Years Now Dealing With Google’s Ambiguous “(Not Provided)” Keywords

March 9, 2019 By John Colascione Leave a Comment

NEW YORK – I remember when reviewing my domains traffic statistics was not only informative, but fun. I loved to see how my SEO efforts led to pages bringing in more and more keyword traffic from search terms the pages ranked well for. Such is not the case these days as A) most of the free traffic has dried up due to ads, maps, local listings, etc; and B) Google has removed all the keywords that lead to page traffic (within statistics programs), so its not much fun … [Read more...]

Here’s Why You Shouldn’t Purchase an Ngtld Domain Simply for Search Rankings

July 28, 2018 By John Colascione 3 Comments

NEW YORK, NY – Many who read this site will be familiar with the out-of-the ordinary sales of a few new gTLDs recently, one of which was Vacation Dot Rentals. I stumbled onto an old post about it over at Ricks Blog [I enjoy Rick's ramblings and story telling as I am sure many others do: The post was called "Fake site on a Fake GTLD Sale? The tale of “No Results Found” at Vacation.Rentals" - I'm sure you all read it.]   I wanted to see where the site was ranking today … [Read more...]

RegistrarStats.com to Shut Down Due to Dwindling Interest? What Say You?

January 5, 2018 By John Colascione Leave a Comment

NEW YORK, NY – I received an email the other day about RegistrarStats.com being shut down next month in February (the 19th) and I took special interest in that email notification as I had just used the site the day before to point out some gTLD stats. I never realized that the site was owned by Donuts Inc., but seeing the email notification, it’s pretty obvious. Donuts is a company that has applied for hundreds of new gTLDs and is somehow affording to pay-for and renew at … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Google Ceases Selling New Domains as Transition to Squarespace Continues 

SAN FRANCISCO, CA – Back in July of this year, Google abruptly announced that it would be ending its Google Domains service after nearly 10 years and would be selling the business and all of its … [Read More...]

Google Launces New System for Creating Web Page Titles In Search Results

WEST PALM BEACH, FL - Web page titles may begin to appear differently in search results on Google as they have altered its system for generating titles for search listings. On Tuesday, August 24, … [Read More...]

Scammers Sending Emails from Spoofed Authoritative Domains Via Forwarding Flaws

LA JOLLA, CA - According to research conducted by the University of California San Diego, due to flaws inherent in the process of forwarding emails, the ability for scammers and attackers to send … [Read More...]

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