NEW YORK, - Google’s Alphabet has released a new Android app called “Intra” which prevents “DNS manipulation”, a process used often by ISPs to redirect invalid domain name resolution to their own version of branded search results, usually accompanied by search engine ads – when used nefariously, it is also a tactic of hackers who steal and redirect users to phishing sites or to otherwise dupe them into downloading viruses and spyware. The app is made available by a company … [Read more...]
Two New Alternative URLs Hit Superhighway
NEW YORK, NY – If you’re looking around for a few good ways to confuse new prospective customers, you’ve got two new great opportunities to completely derail even your best marketing efforts; .LUXE and .PAGE new gTLDs have just worked their way into the mix. Minds + Machines, the company behind .LUXE domain names, which are intended to serve the Ethereum, blockchain and security industry, has released the .LUXE domain which opens for general availability on November 6, … [Read more...]
Google Trends: Past Five Years in Review
NEW YORK, NY - Google Trends is a tool provided by Google which allows you to review what words, phrases and terms are trending and measure their popularity based on what people are searching for on Google.com. Users can sort and review search history based on region, dates and time periods as well as view top lists within certain categories of content types. Below is a list of what keyword and keyword phrases were trending for the past five years from 2017 to 2013. These … [Read more...]
Will Google’s Instant Answers Threaten, Even Destroy, Search Giant’s Future
LONG ISLAND, NY – This is a theoretical opinion and is far from fact, but I thought about it today and I’m going to share it with my readers, as I ordinarily do here on this site, a place where my thoughts about the Internet, meet the Internet itself - and my ramblings are meant, not just to entertain, or act as some therapeutic outlet, but to help form options, influence discussion, create dialog and educate. Today, we will touch on something that is a growing problem for … [Read more...]
EVIL: Will Google Do Away with Domain Name and Extension Entirely Anyway?
NEW YORK, NY – Our best friends at Google are quietly scheming behind the scenes to through yet another curve ball misconstrued as a benefit to all web users, especially us domain name owners, brokers, investors and enthusiasts. They’re always up to something neat aren’t they? According to Wired.com, Google has been working, at least since 2014, on replacing the Uniform Resource Locators (URLs) we use as web addresses with something a little less complicated. After all, … [Read more...]
Internet Isn’t for Sharing: More Disastrous EU Legislation Coming Down the Pike
ORLANDO, FL – The European Union has become a bigger threat to the Internet ‘as we know it’ then nearly anything I’ve seen in the past, including Net Neutrality. Even Internet inventor Tim Berners-Lee and Wikipedia founder Jimmy Wales say that the web could not have developed as it has if these new EU rules were in play 25 years ago. For instance, recently Europe created the GDPR (General Data Protection Regulation) which we all know has had wide reaching effects on the … [Read more...]
27 Ways to Increase Website Traffic in 2018
NEW YORK, NY - I remember when Internet marketing was easy. Back then, it did not take 27 things, it took more like three. For me, it was all about: Knowing who I was trying to reach by doing some initial keyword research, then Optimize my web site for particular keywords and phrases my research showed traffic for, and Find links to point to my site including related keywords and keyword phrases in the anchor text of the links. Basically, I could do those three … [Read more...]
LSIGraph: A Free, Yet Limited “Latent Semantic Indexing” Word Research Tool
NEW YORK, NY – You might be familiar with my list of online tools to run, market and manage your Internet business; or you might have just seen it for the first time today. I’m adding something new to the list. It’s called the LSIGraph, and it’s free for a limited number of searches. I’ll give you an example of how it works and how it might help your web pages rank better for online searches. For a quick visual on Latent Semantic Indexing, see this very old post. Note: … [Read more...]
Backlink Scandal for Major Web Publishers Puts Contributor Content in Crosshairs
NEW YORK, NY – Online content will likely become more expensive for several major media companies as a new scandal has to come to light which involves highly influential marketers planting articles and mentions within stories appearing on major publications, such as Forbes, Entrepreneur, Time, TechCrunch, and even sites such as the Wall Street Journal. This is how critical back-links have become over the last few years; that an actual “scandal” can be created by … [Read more...]
Google Has Begun It’s “Mobile First” Indexing Endeavours; Email Notification
NEW YORK, NY - There has been a great deal of chatter on the Internet about Google's Mobile First indexing endeavours since March 2018 when it was announced. I was just explaining this to a client yesterday who happens to not yet have a mobile friendly website. Rather than giving a long explanation of what it is and why it is important, I could probably have simply forwarded this message I received from Google this morning letting me know that one of my sites will be used in … [Read more...]
Google to Combine Paid Search Ads with Content; Who Needs Organic Anyway?
NEW YORK – Google loves ads, especially when ads are just as relevant and helpful as organic search results. Think about it like this; if you owned Google, imagine a day where your search engine results were just as accurate, relevant and helpful as any of the other organic search results. You could literally have an entire page of results, which were all paid for through your auction system, and users wouldn’t think anything of it. People would just continue to “Google” … [Read more...]
Solution for Domainers Who Develop, Have Traffic, Experiencing Revenue Declines
NEW YORK, NY - Anyone who develops website properties can tell you that the best website business you can possibly have is one that isn’t completely dependent on search engines and has a true following. However, there are two factors at play here; one, being, if your site is only receiving traffic from search engines, Google in particular can put a very real-hurtin’ on you in a minute; the other, point two, is that if your site doesn’t have direct advertiser relationships … [Read more...]
Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com
NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]
Google Finally Taking Action Against Callers Claiming They Are from Search Giant
NEW YORK - If you run a small business, especially a brick and mortar business with a physical address you are likely being solicited, potentially multiple times per day, by different companies often over robocalls from companies who claim they are Google. Often these calls are regarding your Google listing or Google Maps placement which is being reported to you as being inaccurate and out of date. To unsuspecting businesses this can be alarming and tricky to detect as … [Read more...]
Overstock.com Marketing Expenses Sour $40M After Google Algorithm Changes
NEW YORK – It sort of makes you cringe just hearing the title. According to BuzzFeed.com, the retailing giant Overstock told investors during an earnings call that the company has experienced serious difficulties with a Google Algorithm update it was hit with last year, calling it "very disruptive" to its business; the SEO Community called it "Fred". Overstock CEO Patrick Byrne said that sales and marketing expenses grew 105% to $77.2 million this quarter from $37.6 … [Read more...]