NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view, represents one of the clearest examples in years of a company adopting a brand that truly reflects what it does. The change was revealed by owner Jeff Garbutt, whom I’ve met at several domain conferences over the years. Garbutt announced the shift with the line: “We said loyalty must be … [Read more...]
“Ultra-Premium” Invite-Only Domain Marketplace Unveiled by GoDaddy
TEMPE, AZ - GoDaddy has launched a new, invite-only marketplace for high-value domain names at the incredible web address: DomainNames.com, positioning it as a curated showroom for one-word .com and .ai domains, rare two-letter names, and short numerics typically valued in the six-figures and up. The rollout follows industry teasers earlier this month and formal launch coverage this past week. This is a distinct, curated tier within GoDaddy’s aftermarket universe-separate … [Read more...]
Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions
WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain names. That particular name immediately caught my attention because it’s an exact match - or a very close variation - of one of my client’s business names. I think it could be an ideal fit for them. As I continued exploring, I was struck by the impressive number of ultra-premium … [Read more...]
WHOIS Data Shrinks: GoDaddy’s Latest Move Reflects Post-GDPR Privacy Trend
PALM BEACH, FL - The public face of domain ownership is disappearing - and GoDaddy's latest announcement is just the latest proof. In an email sent to resellers today, GoDaddy announced it will no longer collect or display Administrative, Billing, or Technical contact details for most domains. The move, effective August 21, 2025, is part of a broader alignment with ICANN’s evolving Registration Data Policy (RDP) and reflects a clear trend in the domain industry: WHOIS records … [Read more...]
Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name
WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]
Increasing Corporate Confidence Equals Bull Market for Premium Domain Names
WEST PALM BEACH, FL – The domain name industry is experiencing a surge in high-value sales this year, likely driven by renewed corporate spending confidence and increased demand for premium digital assets. Industry data and market activity suggest that 2025 could be one of the most active and lucrative years ever recorded in the secondary domain market. According to DNJournal, pretty-much 'the' single leading authority on publicly reported domain name … [Read more...]
SEDO: Largest European Registrar to Implement New SedoMLS Brokerage
WEST PALM BEACH, FL - Sedo, the world's leading domain marketplace is announcing a newly released feature for registrars they say will “further strengthen the bonds between the primary and secondary markets.” Registrar customers can now get the domains they really want while domain sellers gain increased access to even more buyers. All registrars who are part of the SedoMLS network can now easily expand their integration to include the newly available SedoMLS Brokerage. … [Read more...]
How Am I Supposed to Find A Good Domain Name When They Are Already All Gone?
PALM BEACH, FL – Finding a good, short, “.com” domain name nowadays is much harder than it was in the past, but it certainly isn’t impossible. What you don’t want to do, is listen to bad advice from someone who tells you to go ahead and register an alternative, such as “.net”, “.biz”, or “.info”. Whatever you do, don’t make that mistake, because you will very likely regret it at some point in the future. Unless your business is an ‘organization” you could get a “.org” … [Read more...]
How Do I Go About Selling Domain Names? Seattle Times News Story on Nov. 16, 2019
PALM BEACH, FL - How do I go about selling domain names? That was the question highlighted in a Seattle Times news story on Nov. 16, 2019 by author Patrick Marshall. While the article mentioned some popular online tools such as Namebio.com and Estibot.com (which help give a ball-park figure on potential value), the author seemed to leave out one of the best options for selling a domain; a domain name broker. The author probably should have mentioned a “domain broker” along … [Read more...]
Lawyer Says Domain Name Investors Are “Hijacking and Ransoming Domains”
PALM BEACH, FL – This is an interesting topic by itself, although I covered something very much like it just the other day in "Panels Consistently Find That 'Domain Investing' Is Legitimate Bona Fide Offering". A lawyer named Tamara Kurtzman wrote an article that appeared on the website of the American Bar Association which details her opinion that “Domain Name Investing” should really be considered “Domain Name Hoarding” and labeled as “Anticipatory … [Read more...]
Generic Domain Name “Cola.com” For Sale
PALM BEACH, FL – Most people who hear the generic dictionary word “Cola” more than likely associate it with the Coca-Cola beverage manufacturer, mostly known from its flagship carbonated soft-drink “Coca-Cola”, invented well over a hundred years ago in 1886. However, the 4-letter generic word represents a slew of Cola manufacturers and carbonated soft-drink brands - over 100 of them, including some which are considered “Cola-like” brands. It seems safe to assume … [Read more...]
VPN.com Releases Promotional Sales Video for GEO Domain “SouthernCalifornia.com”
PALM BEACH, FL - Michael Gargiulo, best known for his acquisition of three-letter blockbuster domain VPN.com in which he is an “end-user” for his “VPN” business looks to have something else “pretty big” on the horizon; a domain name brokerage business. Although Gargiulo and I had talked before, I first learned of his brokerage business when I had the pleasure of meeting him “in-person” in Ashville at Rick Schwartz’s domain name gathering at The Omni Grove Park Inn (an … [Read more...]
Industry Event, NamesCon 2019, Comes to Tropicana Las Vegas, Saturday, January 26
NEW YORK, NY – In another month or so, just after the holidays, domain name professionals, enthusiasts and others in the Internet industry will begin getting ready for another round of the world’s largest domain name conference, NamesCon 2019 in Las Vegas. This year it will again be hosted at the Tropicana Las Vegas, on Las Vegas Boulevard, right where the busy area of the strip begins, but word in and around the Industry is that this will be the final year of the venue being … [Read more...]
Sass illustrates Significant Disadvantage; Match Game: Brandable Vs Keywords
NEW YORK, NY - .CLUB Chief Marketing Officer Jeff Sass gave a keynote speech at NamesCon Europe 2018 and did what appeared to be a fantastic job of illustrating, through various different examples, just how bad it is when coming up with your own word (one which has no meaning) when choosing your domain name. Sass accomplished this by showing domain names made up of unknown words on screen and had attendees guess, by multiple choice, what they believed the businesses did that … [Read more...]
Liking, No, Loving Uniregistry Domain Marketplace, Brokers, Little Bit More
NEW YORK, NY – The wonderful power of the Internet; when things go wrong it allows a venue to vent, warn, enlighten, even bitch and moan some, if and when deemed necessary. Yet, when things go right, you get to openly commend, educate, share, etc.. Today I have the delightful opportunity to share my positive experience with Uniregistry and their relentless domain brokers there, as I believe in giving credit where credit is due. If you have been reading my updates you're … [Read more...]