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Inspiration: Last Words Spoken by Apple Visionary Steve Jobs Moments Before Death

October 21, 2016 By John Colascione

These were the last words of legendary Steve Jobs, moments before he died on October 5, 2011, in Palo Alto, CA. I have come to the pinnacle of success in business. In the eyes of others, my life has been the symbol of success. However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed. At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, … [Read more...]

Presidential Candidates: Donald Trump vs Hillary Clinton on Facebook, Twitter

October 13, 2016 By John Colascione

Less than thirty days from now, America will choose its next President of the United States; there is a lot at stake. It's time to watch, listen and think about your future so that you can decide who you feel will create the best future for you, your family, including those family members who have yet to arrive. It is sometimes helpful to listen and read the opinions of others; your family, your friends, your acquaintances. Curiously enough I did this tonight and this is what … [Read more...]

More Than Great Start to Getting Handle on Google’s RankBrain Algorithm

October 3, 2016 By John Colascione

The new Whiteboard Friday from Moz went over RankBrain, Google's new ‘algorithm’ to adjust, its ‘algorithm’. The concept discussed RankBrain being more designed to evaluate the actual query, while the normal algorithm we’re all used to is designed to evaluate the pages which are returned as results. This is why you can't just optimize your pages for keywords and key phrases like the good ole’ days; you need to first determine how "user intent" could effect a query, change … [Read more...]

Most Profitable Keywords for Google AdSense Publishers; Quick Summary on Words, Topics and Interests

September 18, 2016 By John Colascione

The Most Profitable Keywords for Google AdSense Publishers are based on what Google charges its pay-per-click advertisers based on the competition for ads within its Google AdWords program. Here is a quick summary of how the system works. Advertisers who participate in the AdWords Display Network bid money (paid by credit card) to run "Ads" on "Words" and topics for which they would like their advertisements to display around website content when and if that content … [Read more...]

Flashback: Early Talks of Google Dominance Reflected in Malaysian Newspaper – 2002

September 9, 2016 By John Colascione Leave a Comment

NEW YORK, NY - If you were running your business online 14 years ago you may remember a time where Google search engine results, although unpredictable to some, were much different than what we have today. Here is an article which I found via Google's Newspaper Archive which shows just how long ago it was when the search engine company began its effort at shaking things up. It's around the same time they began their "Google advertising programmes" as referenced in the … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

Entrepreneurial Thinkers: Registering Your Own Trademark; Without Hiring a Lawyer

August 31, 2016 By John Colascione

Many business owners and entrepreneurial thinkers would probably like to register a trademark but they think it’s too expensive or that you have to hire a few lawyers to get it done. Not so. Registering your own trademark is fairly easy to do provided you know a little about, well, what you want the trademark to be – That’s it. The process is easier than you might think. Now the office for Trademarks is the same office where you would file a patent, a much more complicated … [Read more...]

Top 15 National Yellow Pages Websites Worth Your Business; Listed by Traffic

August 28, 2016 By John Colascione

The "Yellow Pages" are still very much alive and well, they’re just not big, heavy tree-killing, paper-wasting books anymore. In 1886 when the very first official Yellow Pages Directory was created, the name "Yellow Pages" was actually unintentional; it came into use when a printer ran-out of white paper and yellow paper was used instead. Fast forward 130 years later, the term Yellow Pages was and is still so successful, there seems to be a thousand different “Yellow Pages”. … [Read more...]

Ultimate List: 100 Online Shopping Sites You Likely Never Even Knew Existed

August 19, 2016 By John Colascione

If you like to shop online you'll want to bookmark this list of sites which are operated from the United States. These online retailers offer unique products and shopping experiences and I'm sure many shoppers do not even know they exist. Thanks due to Google, for without it I wouldn't know they existed either; or for those which maybe I at least think that I have heard of, finding them would have been a whole lot more difficult. https://www.net-a-porter.com - Designer … [Read more...]

115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive

August 15, 2016 By John Colascione

Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]

31 Automotive Shopping Sites; The Ultimate List of New and Used Car Website Portals

August 7, 2016 By John Colascione

Here is a list of the top 31 (most popular national) as well as the best and easiest automotive shopping portals where users can shop for cars for sale. The following list was gathered taking into consideration that the sites are not just aggregators or classifieds but have their own searchable inventory on site and users can inquire directly on site either by calling the seller directly or filling out an email lead form.  2016 Cadillac CTS, 2.0T Premium Edition; Copyright … [Read more...]

Why LIUsedCars.com Is “The Best” Used Car Automotive Advertising Program for Dealers

August 6, 2016 By John Colascione

Why The Long Island Used Cars Automotive Advertising Program  Is "The Best" Used Car Automotive Advertising Program; Better Than Anything Else Available; And Priced to not just Compete, But Beat. First our team sets up a dealers inventory import feed for their store (wherever it comes from, often DealerTrack, AutoFunds.com, CarsforSale.com, DealerCarSearch, DealerSocket, vAuto, etc... We work with all automotive DMS vendors). Once we pull the inventory for the first … [Read more...]

Yellow Pages Directory Inc., Acquires Both Yellow Pages & White Pages .Green Environmental Domain Names

July 4, 2016 By John Colascione

Yellow Pages Directory Inc., (YellowPagesGoesGreen.org), a business directory website at the forefront of the environmentally-conscious “Green” movement, has acquired the set of premium domains YellowPages.green and WhitePages.green, made available through the efforts of the DotGreen Community. Offered by Ireland-based Afilias Global Registry Services, the DotGreen Community was founded in 2007 by Annalisa Roger. “Going green is important today to achieve a sustainable … [Read more...]

Interesting Info-graphic: What Does an Unhappy Customer Cost Your Business?

June 12, 2016 By John Colascione

I very rarely do anything with info-graphics but I happen to come across one I really like. It's called "What Does an Unhappy Customer Cost You?" It starts off by simply reminding you that almost everyone with a handheld device is now a reporter with a lot of power in their hands. Very true. Reviews, whether bad or good, go a very long way these days and almost everyone has the ability to get themselves heard. It then goes on to show you just how many people make purchases … [Read more...]

The 20 Most Popular Domain Names; Measured by Google Search Results

May 20, 2016 By John Colascione 9 Comments

The 20 top level domains with the most page results in Google: .com Commercial 4,860,000,000 .org Noncommercial 1,950,000,000 .edu US accredited postsecondary institutions 1,550,000,000 .gov United States Government 1,060,000,000 .uk United Kingdom 473,000,000 .net Network … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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AI.com and the $70 Million Domain Name Sale That Redefines the Market

PALM BEACH, FL - The reported $70 million sale of AI.com is now the highest publicly disclosed domain transaction in history, surpassing the $30 million sale of Voice.com in 2019. On the surface, that … [Read More...]

AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the … [Read More...]

Apache-Level WordPress Hardening: Why Smart Site Owners Block Attack Endpoints

WEST PALM BEACH, FL - Most WordPress security advice focuses on plugins, dashboards, and application settings. That is useful, but it is not where the strongest protection begins. Real security, and … [Read More...]

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