(New York, NY) According to a press release by IAB, the Interactive Advertising Bureau, Internet advertising revenues have continued their climb hitting $10.69 billion for the third quarter of 2013. This number reflects an increase of 15% over the previous year and a 4.2% increase over the previous quarter. That’s $10,690,000,000.00. This record breaking growth shows that more and more businesses are moving their ad dollars towards the Internet and those companies seeking … [Read more...]
Archives for 2013
The Google Conspiracy Theory: More Updates = More Revenue?
Back in June, the distinguished engineer Matt Cutts came out swinging to debunk the fact that many webmasters, particularly those considered to be in the SEO (Search Engine Optimization) space, suggest that Google loves flux in its search results because it increases pay-per-click revenues for Google. Cutts actually labeled this rumor a “Conspiracy Theory” noting that Google lost revenue when it first released Google Panda in February 2011. So how would Google loose … [Read more...]
Report: Social Media Deemed Least Effective by Online Marketers
How satisfied are you with the business value your company has achieved by using each of the following marketing channels? This was the question asked by Forrester Research, where social media advertising had measured up to be the least effective advertising medium when it comes to the opinion of ROI (return on investment) for online marketers when judging “business value” achieved among all online mediums used. The report, titled “Q3 2013 North American and U.K. … [Read more...]
Amazon’s Jeff Bezos Will Fundamentally Change the News Business
“The Key to success is a willingness to forgo short-term profits while building a business into a powerful position within a market.” Such was said by Donald Graham, Chief Executive Officer and Chairman of The Washington Post Company, as he discussed his buyer and the sale of the newspaper for $250 million to digital innovator, Jeff Bezos, Founder and Chief Executive of Amazon.com. It is no secret that the news publishing business has changed greatly over the years. … [Read more...]
IAB: $9.6B In Internet Advertising Revenues for 1st Quarter of 2013
Consumers worldwide are in a constant process of being bombarded left and right by advertising; be it print, television, or signage, people are rarely able to escape the grasp of both corporate giants and local businesses as they go about their daily routine. In fact, it’s getting to the point that many people simply tune out the bombardment of passive advertising confronted with each day, ignoring billboards driven past in cars and quickly thumbing through full-page ads … [Read more...]
Verizon Wireless Phishing Email: Scams & How to Avoid Them (Part 2)
Back in May 17th 2012 I wrote a very detailed post about a fake Verizon Wireless phishing email I received. I decided to write the post because I know there are a lot of people who receive these types of emails and I wanted to help educate people about this sort of thing. I’m sometimes taken back by how ramped this problem is and how many people are likely taken advantage of by just not knowing what to look for to keep them and their privacy safe. I also wrote it because … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]
Internet Marketing Related Events for 2013
I wanted to add a post which I can update from time to time with some of the most interesting and beneficial events which will take place this year in 2013. These events are all happening in the United States and will offer an opportunity to learn, network and grow your online business. I will try to add to this list over time or as I find out about additional events or any date changes. PubCon Austin Regional, February 21 … [Read more...]