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Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

My.box Inc. Announces Groundbreaking “Future of Digital ID” With “.Box” Domain

January 18, 2024 By John Colascione Leave a Comment

CAYMAN ISLANDS - My.box Inc. has announced what they referred to as the groundbreaking “future of digital identity” in the domain name industry: the impending launch of their new “.box” domain, which they tout as the first-ever blockchain native, DNS-routable domain supported by browsers, email, and digital wallets. According to a statement released by My.box Inc. Founder Josh Brandley, the .box domain enables users to integrate multiple aspects of their online identities … [Read more...]

10 Billion Connections to Malicious Domains Blocked by NSA in 2023 via “PDNS”

December 28, 2023 By John Colascione 1 Comment

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WASHINGTON, D.C. - The National Security Agency (NSA) noted that 10 billion user connections to known malicious or suspicious domains were blocked over the course of the past year as part of the agency’s efforts, according to its 2023 Cybersecurity Year in Review report released on Tuesday. The NSA‘s annual report is a public account of the agency’s work with government partners, defense industrial base (DIB) entities, and foreign partners to help keep the nation secure, … [Read more...]

Hackers Take Control of Computer Network At Missouri Hospital; Demand Ransom

December 22, 2023 By John Colascione Leave a Comment

ransomware

KANSAS CITY, MO - Liberty Hospital in Missouri fell victim to a grim cyber assault Tuesday when a menacing blackmail message from a hacker resulted in a disruption of its computer systems. A message from an anonymous source targeting the hospital warned, “We have hacked you and downloaded all confidential data of your company. Your reputation will be ruined. Save your business. Contact us within 72 hours.” This message itself was uncovered exclusively by KMBC-TV, an ABC … [Read more...]

Shiba Inu Developers Planning on Launch of First Crypto Top-Level Domain “.shib”

December 21, 2023 By John Colascione Leave a Comment

Shiba Inu

NEW YORK, NY - The development team behind the Shiba Inu cryptocurrency – inspired by the Shiba Inu, a Japanese dog breed which also serves as the mascot for Dogecoin – is planning on launching the first ever crypto top-level domain in partnership with domain company D3. Shiba Inu are currently waiting for approval of the new domain, “.shib,” which is slated to be utilized for websites and email for what is being described as a “decentralized identity project for internet … [Read more...]

Recently Discovered October 2023 Xfinity Hack Affects Nearly 36 Million Customers

December 21, 2023 By John Colascione Leave a Comment

Xfinity

PHILADELPHIA, PA - Leading internet service provider, Xfinity, recently released information regarding a major data breach that is expected to have affected millions of customers. The offenders exploited a vulnerability left by a patch, causing unauthorized access to software provider Citrix, a system used by Xfinity. It is important for Xfinity users to amend their usernames and passwords in response to this breach, even if their data has not been directly exposed. While … [Read more...]

Experts: 23andMe Hack Is DNA Catastrophe; Leaked Millions of Genetic Profiles

December 8, 2023 By John Colascione Leave a Comment

Regrettably, the stolen data contained not only sensitive information such as full names, but genetic profiles.

SAN FRANCISCO, CA - Earlier this week, in a startling revelation, 23andMe conceded that a hack in October was significantly worse than initially reported. Affecting nearly 6.9 million people, the scale of this data breach was shockingly larger than the initially stated figure of 14,000 users. Regrettably, the stolen data contained not only sensitive information such as full names, but genetic profiles. Yet, the severity of the situation was met with indifference by some … [Read more...]

Google Moves for More Control of World’s News with Major Google Play Update

July 8, 2020 By John Colascione Leave a Comment

News Apps

WEST PALM BEACH, FL – Something remarkably interesting has been happening behind the scenes which very few have noticed, however, one firm who has not missed the quickly changing landscape, is information hoarder and narrative controller, Google. Over the last year or so, quietly brewing behind the scenes, has been Google’s loss of control of a growing percentage of the world’s news. Yes, you read that right. It's been a pretty-amazing transition. Here is how it works (or … [Read more...]

Cryptocurrency Exchange BitMEX Called “Outrageously Incompetent” for Using “CC”

November 4, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – BitMex, a peer-to-peer cryptocurrency exchange founded in 2014 has accidentally emailed its users with the CC (carbon copy) field rather than the “private” BCC (blind carbon copy) field leading to outrage by many of its users. In a tweet posted on Nov. 1, crypto-currency attorney Jake Chervinsky said the leak was done in the most “outrageously incompetent way imaginable.” BitMEX released an official statement on the issue, emphasizing that no … [Read more...]

FTC Warns Consumers of Fake Equifax Data Breach Websites for Settlement Claims

October 20, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Federal Trade Commission is warning Internet users, all 147 million people who were affected by the Equifax Data Breach in 2017, to beware of fake Equifax settlement websites which have been setup by thieves trying to steal consumers information when they attempt to file a claim online. Typically, users are sent an email that a class action lawsuit has resulted in a settlement making them eligible for credit monitoring services and/or a cash claim … [Read more...]

Twitter Needs Pro-Active Feature to Block Unwanted Followers Automatically

July 4, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Twitter, one of my favorite social networking websites, lacks an important feature which should be added to the service, preventing users from certain counties following you, automatically. I have no idea why this is not part of the service already. Why is it that there is only a feature to block users, after they have already followed you, creating work and time to do. Why aren’t there any auto-blocking features available, so that you can block users from … [Read more...]

Battle to Take-down Backpage.com Ends in Seizure, Criminal Indictments of Ownership

April 7, 2018 By John Colascione Leave a Comment

NEW YORK – A long-time battle to remove Backpage.com from the Internet has ended with the indictments of ownership and government seizure of its domain Backpage.com, which hosted a popular online classifieds site similar to Craigslist which allegedly was used heavily by escorts and massage providers far-bending the envelope between casual encounters, prostitution and human trafficking, according to investigators. Since 2010, Backpage.com has come under fire for its alleged … [Read more...]

The Question Is Not “If” You’ve Been Compromised; It’s How Many Times?

March 23, 2018 By John Colascione Leave a Comment

NEW YORK - If you haven't done business with one of the companies in this extensive list, you probably do not live on planet Earth with the rest of us. In other words, if you are reading this article, more than likely, despite all of the precautions you might take, your personal information has already been compromised. Below is a list of 245 instances of data breaches all over the world; those that have been reported. Keep in mind that many data breaches are never … [Read more...]

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John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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