PRESS RELEASE: WHY SEARCH WHEN YOU CAN FIND?® trademark encapsulates attitude, effectiveness of the internet’s premiere used car searching service. (COMMACK, NY) Cars Digital Inc., through parent company, Long Island Media, Inc. has announced the successful registration of a federal trademark WHY SEARCH WHEN YOU CAN FIND?® with the United States Patent and Trademark Office for its Find.Cars service, establishing the phrase as a catch-all motto that encompasses the spirit … [Read more...]
Behind The Scenes: Sometimes Good Stuff Is Happening That You Should Know About
NEW YORK, NY - Imagine if you had your super premium domain name stolen from you, legally, and there was absolutely nothing you could do about it - and nothing you could have done to prevent it, because you never actually did anything wrong in the first place? Holy Smokes; Sounds Terrible Right? Here is the Scenario. You register a domain name for a unique word or phrase which is not currently in use. There are no current sites using the word, no trademarks on the term, and … [Read more...]
A Look at the Top Performing “Alternative” Top Level Domain; What’s Up with .XYZ?
NEW YORK, NY - It’s now been near two years from when Google’s new parent company Alphabet Inc. decided to launch their new corporate website on the .xyz domain, naming it abc.xyz. It’s also been near two years from when .xyz founder Daniel Negari forecasted that Google’s surprising move would effectively end .Com dominance worldwide. Not much has happened. Aside from the 5.2 million .xyz domain names registered, according to NameStat, it has done nothing but decline since … [Read more...]
Making Their Mark: “Big Brands” Invest Hundreds of Millions on .Dot Alternatives
NEW YORK, NY - Regardless of what your position is on new gTLD domains "Big Brands" are buying in hook, line and sinker while ICANN is raking in hundreds of millions of dollars on new gTLD fees. Each new application cost its applicant $185,000.00 and with it, an annual maintenance fee of $24,000.00 (yearly recurring). This doesn't include potentially hundreds of generic domains that were applied for and went to auction (I didn't count each one [Full statistics here] … [Read more...]
New Google Search Tactic, Search “Box” Optimization, Making The Rounds
Someone introduced me to a new Internet marketing process yesterday which sounded too good to be true; sort of like Search Engine Optimization, nowadays; not realistic unless your budget is very strong. While looking into it some, I found out that it does make sense and people are in-fact using this process called SBO (Search Box Optimization) and it probably works, but it is considered a "Black-hat" tactic intended to "trick" Google into thinking a particular search term is … [Read more...]
Verisign Still Pushing Hard on .Net Domains; Sales Remain Active; New IDN for Korea
NEW YORK, NY - While at NamesCon, I noticed a television commercial for the .net domain extension pushing it as a leading “trusted extension” and touting its long standing history in the domain space; the .net domain name was created on the same day as the .com in January 1985. (I’m pretty sure the video was part of Verisign’s “Uncommonly Timeless” collection of .net marketing pieces - it looked like one of these on YouTube [one is below].) According to Verisign, the … [Read more...]
There’s Pork In That Bill; DNA’s HDI Overreaching with Registry Handling of Copyright Infringement
NEW YORK, NY - The Domain Name Association (DNA), a new non-profit association “supposedly” (I just learned about them) representing the interests of the domain name industry, is suggesting in its “Healthy Domain Initiative” (HDI) four objectives for registry and registrars to participate in voluntary actions which are intended to protect and advance the evolution of the domain name system. Again, I use the word “supposedly” only because I just recently heard of this … [Read more...]
Entrepreneurial Thinkers: Registering Your Own Trademark; Without Hiring a Lawyer
Many business owners and entrepreneurial thinkers would probably like to register a trademark but they think it’s too expensive or that you have to hire a few lawyers to get it done. Not so. Registering your own trademark is fairly easy to do provided you know a little about, well, what you want the trademark to be – That’s it. The process is easier than you might think. Now the office for Trademarks is the same office where you would file a patent, a much more complicated … [Read more...]
Top 15 National Yellow Pages Websites Worth Your Business; Listed by Traffic
The "Yellow Pages" are still very much alive and well, they’re just not big, heavy tree-killing, paper-wasting books anymore. In 1886 when the very first official Yellow Pages Directory was created, the name "Yellow Pages" was actually unintentional; it came into use when a printer ran-out of white paper and yellow paper was used instead. Fast forward 130 years later, the term Yellow Pages was and is still so successful, there seems to be a thousand different “Yellow Pages”. … [Read more...]