LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]
Category Killer Domain Shoes.com Acquired in $9M Transaction by Wal-Mart Stores, Inc.
NEW YORK, NY - According to domain name industry news publication DNJournal.com, Wal-Mart Stores, Inc., owned subsidiary ShoeBuy, has acquired the Internet domain name Shoes.com in a $9,000,000.00 transaction which included the domain name from a bankruptcy of now defunct operator “Shoes.com Technologies”. A spokesperson for ShoeBuy told Footwear News that the move was part of the company’s larger digital goals. We plan to maximize Shoes.com as the gold standard of category … [Read more...]
115 Advertising Quotes for Today’s, ‘Should Be’, Social Savvy, Marketing Executive
Today's marketer has infinite options and processes to consider when working to either brand, market or promote services and companies for themselves or for clients. If this list doesn't give you some fresh ideas on what to work on next, I don't know what will. Regardless of how good of a marketing executive, or even a beginner, you feel that you are, there is always room for improvement and keeping pace with what you're missing is certainly something you need to stay focused … [Read more...]
Well Holy Smokes: U.S. Internet Ad Revenues Hit Landmark $59.6 Billion in 2015; Record-Breaking Numbers
Q4 2015 Reached $17.4 Billion, Rising 23% Over Same Period in 2014; Mobile Advertising Climbs to $20.7 Billion in 2015, a 66% Upswing Year-Over-Year; Digital Video Increases 30% to $4.2 Billion NEW YORK, NY - U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015, according to the full-year IAB Internet Advertising Revenue Report, released April 21, 2016 by the Interactive Advertising Bureau (IAB) and prepared by PwC US. This marks a 20 percent … [Read more...]
Report: Social Media Deemed Least Effective by Online Marketers
How satisfied are you with the business value your company has achieved by using each of the following marketing channels? This was the question asked by Forrester Research, where social media advertising had measured up to be the least effective advertising medium when it comes to the opinion of ROI (return on investment) for online marketers when judging “business value” achieved among all online mediums used. The report, titled “Q3 2013 North American and U.K. … [Read more...]
IAB: $9.6B In Internet Advertising Revenues for 1st Quarter of 2013
Consumers worldwide are in a constant process of being bombarded left and right by advertising; be it print, television, or signage, people are rarely able to escape the grasp of both corporate giants and local businesses as they go about their daily routine. In fact, it’s getting to the point that many people simply tune out the bombardment of passive advertising confronted with each day, ignoring billboards driven past in cars and quickly thumbing through full-page ads … [Read more...]
‘Social Discovery’ Apps Report Hidden Patterns; Predict Human Behavior
Social discovery apps are starting to pick up where social networking software leaves off. New apps hitting the market allow users to search for other individuals based on their age, name, gender, location and interests. They also allow the storage and research on troves and troves of user generated data which can then be analyzed by groups of scientists in order to uncover hidden patterns of our lives, thoughts or political views. Sites like Pintrest.com already fit this … [Read more...]
How To Put Your Twitter Account On “Auto Pilot” With TwitterFeed.com
According to a research study conducted by PEW research, as of February 2012, 15% of all adults online use Twitter and 8% do so on a typical day. The numbers are even higher as you dip into the younger generations with one quarter (26%) of users between ages 18-29 using Twitter, nearly double the rate for those ages 30-49. Finally, among the youngest internet users (those ages 18-24), 31% are using Twitter. Although it’s not ideal to have to log on each and every day to … [Read more...]
Google Panda: 10 Ways Panda Update Determines Content Quality
Google Panda is the Google algorithm that specifically attempts to improve the relevance of search results. While the Penguin algorithm focuses more on link quality, Panda is still very important and focuses on content quality. The standards Google uses in Panda are, like its namesake, fairly black and white. 10 Ways Google Determines Content Quality 1 ) Links: Especially from recognized "authority" sites within a particular niche are an important indication of content … [Read more...]
Study: “Social Signals” Boost Organic Search Engine Rankings
Just over a year ago in February of 2011 I did a post on "social media" and "social signals" called Social Media 101 “Algorithmically Speaking”. The post detailed how social media was a necessary component of search marketing and how "social signals" likely effected search engine rankings, if not at that time, would soon thereafter. The idea, at least publicly, that social signals could or would influence rankings began a while back in 2010 but the buzz has grown … [Read more...]
Authorship: Hooking Up Your Site with Your Google+ Page and YOU
I’m jumping right on the bandwagon with all of this Google+ stuff and advising others to use it without much hesitation because I’m pretty certain I know where it’s all going; I posted about it last year in fact. Google will use the power of its intermingling services to compete and possibly beat Facebook.com and other fast rowing social networks by rewarding sites which participate - with better rankings on Google. That’s the game at play, and a winning strategy for the … [Read more...]
Social Media 101 “Algorithmically Speaking”
A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS: - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]