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AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

November 25, 2025 By John Colascione 8 Comments

File photo: jackpress, licensed.

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the longstanding assumption that visibility in Google ultimately dictated what made a digital asset valuable. But the rapid rise of AI-driven “answer engines” - including ChatGPT Search, Perplexity, Claude (just saw first referral from it today), and others is creating a new reality. … [Read more...]

Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

September 21, 2024 By John Colascione Leave a Comment

The Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains

PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]

Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses

March 3, 2024 By John Colascione Leave a Comment

Bing Advertising

FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]

Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions

February 26, 2024 By John Colascione Leave a Comment

Content

At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]

Domain History As Google Ranking Factor Highlighted Again in Search Engine Journal

October 13, 2023 By John Colascione Leave a Comment

Google Ranking

BOCA RATON, FL - The history of domain name can have a decisively significant factor in terms of its Google ranking. If a user owns a domain that is new and has never been used before then they essentially have a clean slate, but if the domain name was previously owned and has changed hands – perhaps even more than once – how it was utilized by its previous owner and/or owners could absolutely have an impact on your ranking going forward.  Most people don't pay much … [Read more...]

GEO Domain Names, Newspaper & Media Companies, Sales Prices, and Usage

September 8, 2023 By John Colascione Leave a Comment

GEO domain names

PALM BEACH, FL - The purchase of big city, state and/or regional domain names have always been a strategic move for media companies to control their presence and brand in a particular market. For example, The Boston Globe acquired the domain name “Boston.com” in 1995, The Philadelphia Inquirer acquired the domain name “Philly.com” in 2004, and the McClatchy newspaper chain acquired the domain name "Miami.com" in 2005. Additionally, the Tallahassee Democrat, the only … [Read more...]

Great Search Engine, Strange Web URL; Two Years Later, “Duck.com” Still Just Redirects

January 2, 2021 By John Colascione 2 Comments

DuckDuckGo

PALM BEACH, FL – A couple of days ago I looked up and saw a highway sign and thought to myself, 'great search engine, horrible name.' That was after seeing a sign off I-95, in West Palm Beach, Florida advertising what is a better search engine then Bing and Yahoo, but still far less use. Also sort of odd, there was no web URL on the sign. Back in 2018, the domain name “Duck.com” was seen to have changed hands according to domain registrar details pointed out by domain … [Read more...]

Sedo Holding Special “No-Reserve” .CO Domain Auction Event July 23rd – 30th

July 16, 2020 By John Colascione 1 Comment

InterNetX

WEST PALM BEACH, FL – This morning Sedo, the world’s leading domain marketplace is announced a special “No-Reserve” .CO - auction event with mainly English keyword domains which will be held from July 23-30. The auction is said to be in honor of .CO’s 10th anniversary. The general public was able to register “.co” domain names on a first-come, first-served basis (general availability) beginning July 20, 2010. The is a closed auction with no open application phase. The … [Read more...]

Murder.net Gets A New Cover for “Explicit Content, Reader Reviews,” #Creepy

June 25, 2020 By John Colascione Leave a Comment

Murder Book

PALM BEACH, FL – Back in January of this year, I released “Murder.net - Countdown to The Next Nightmare: The First Fiction Horror Story Based Entirely On An Internet Domain Name.” What started out as just a way to make a cool domain name, well - a little cooler, is being improved upon for retail sale as I finally get around to the grueling marketing process which includes production in multiple formats (Print), (Kindle) (Audio-book) and sending copies out to review … [Read more...]

DOJ Seizes Domain Used to Sell Access to Hacked Personal Info and Account Logins

January 18, 2020 By John Colascione 1 Comment

WASHINGTON – Today, the Federal Bureau of Investigation and the U.S. Department of Justice announced that they have seized the internet domain name weleakinfo.com. The announcement was made by U.S. Attorney Jessie K. Liu of the District of Columbia and Special Agent in Charge Timothy M. Dunham of the FBI’s Washington Field Office. The website claimed to provide its users a search engine to review and obtain the personal information illegally obtained in over 10,000 … [Read more...]

Why Do My Search Results Look Different? “Determining Relevance Based On Users”

December 27, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Just because you see something in ‘search’ doesn’t mean someone else will see that same result. This is because more and more of the web, as well as the experience you receive on your mobile device – be it Netflix, YouTube, Amazon, Google, etc., is being influenced by your past search and browsing habits, as well as where you go and how valuable your visit might be, and/or how many times you might return for more - all of which are being done through various … [Read more...]

Why Investigations Into Google’s Search, Ad & Android Businesses Will Go Nowhere

November 15, 2019 By John Colascione Leave a Comment

PALM BEACH, NY – It seems like every day there is a brand new, squeaky clean investigation (or at least some accusations) into our good-ole’ friends at Google Inc., and Alphabet Inc. Swirling stories of lawsuits and federal inquiries into a company that is so large, so big, it’s almost such that you could consider them, “too big to fail” – how familiar. Historically, investigations into good-ole’ GOOG have gone all but nowhere. For instance, in 2013 the Federal Trade … [Read more...]

What Does Google’s New BERT Update Do? Most Significant Update In Last Five Years

November 1, 2019 By John Colascione Leave a Comment

PALM BEACH, FL - Google’s BERT update (Bidirectional Encoder Representations from Transformers) effects up to 10% of search queries by allowing Google to better understand natural language processing (NLP), for the most part, in longer tail keyword searches. It is something Google has been working on for the last few years and allows Google to use particular words within a search query that change or transform the intent of the search. It is said by Google to be one of … [Read more...]

How Google Search Worked (Back in 2010) With Quality Search Engineer Matt Cutts

October 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The below video was uploaded by Google’s YouTube account back in 2010. As of the time of this writing the video has been watched over 5.2 million times. It explains, in layman’s terms (a very simple way), how Google works, at least, how Google ‘worked’ back in 2010. The video includes Matt Cutts, who was at that time, Google’s quality search engineer. He also acted as somewhat of a communications contact between Google and the entire webmaster community. … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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The First Fiction Horror Story Based Entirely On An Internet Domain Name

The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking… Available in Paperback, Kindle and Audiobook.

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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From Defense to War: U.S. Government Deploys Bold New “WAR.gov” Domain

WASHINGTON, D.C. - The United States government has begun directing Internet traffic from the long useed Defense.gov - the primary digital home of the Department of Defense for more than two decades - … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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