OTTAWA, CA - Shopify Inc., Canada's leading technology company, has acquired the domain names Shop.ca and Shop.us from Toronto-based EMERGE Commerce Ltd. for approximately $500,000. These domains now redirect to Shopify's Shop App website, a marketplace designed as a "digital shopping assistant" that allows users to search for products and brands, make purchases, and track shipments. The original Shop.ca launched in 2011, positioning itself as "Canada’s largest online … [Read more...]
Over 20,000 Short Premium Domains to Be Released at NamesCon Global 2024
BELLEVUE, WA - Domain name registrar and registry services provider Identity Digital has announced they will be releasing – for first-time availability – over 20,000 short premium domains at NamesCon Global 2024, including hundreds of .vote domains just in time for election season, as well as more than 1,000 one and two-character .info domains. Identity Digital noted that the launch of the Early Access Phase (EAP) for these premium domains is slated to take place … [Read more...]
Mastering Search Engine Marketing: Expert Insights for Small Business Owners
This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)
In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]
A Domain Resellers Best Benefit Might Be In Domain “Savings”, Not Sales “Revenue”
NEW YORK, NY – In early 2005 I became a reseller for Wild West Domains Inc., a subsidiary of the GoDaddy, signing up for their Reseller opportunity, and at that time, their “Super Reseller” opportunity. The difference between the two was that the Super Reseller provided the ability to “resell” the “reseller” opportunity and put companies underneath you, earning a small portion of your acquired re-sellers sales, sort of like a sub-affiliate or MLM (multi-level-marketing) … [Read more...]
Today’s ‘Successful’ Business Owners Become Experts at Doing More with Less
NEW YORK, NY – At a time when the economy is said to be continually improving, if you ask around to fellow business owners, most seem to be in a never ending phase of finding ways to efficiently cut costs and reduce expenses. In fact, this is a good practice for any business owner to keep top-of-mind, annually, or even monthly. To do this effectively, you must identify ways to implement change with minimal effect on production, products and service quality. The changes … [Read more...]
Here Come the Feds: EBay Warns Affiliate Marketers, Bloggers of “FTC Crack-Down”
NEW YORK, NY - EBay sent out an email update warning members that they need to be aware of regulations regarding disclosures on products and services they market and that these disclosures must be more prominent than ever. No longer is a disclosure statement valid if it merely appears buried at the bottom of a post; they’ve got to be clear, conspicuous, and even “unavoidable” to be compliant. Here are some very interesting takeaways from what I am seeing: Disclosures … [Read more...]
Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!
If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]
Ultimate List: 100 Online Shopping Sites You Likely Never Even Knew Existed
If you like to shop online you'll want to bookmark this list of sites which are operated from the United States. These online retailers offer unique products and shopping experiences and I'm sure many shoppers do not even know they exist. Thanks due to Google, for without it I wouldn't know they existed either; or for those which maybe I at least think that I have heard of, finding them would have been a whole lot more difficult. https://www.net-a-porter.com - Designer … [Read more...]
Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]