NEW YORK, NY – The domain industry saw a notable identity shift recently with the announcement that Prime Loyalty has officially rebranded to URLs.com, a move that, in my view, represents one of the clearest examples in years of a company adopting a brand that truly reflects what it does. The change was revealed by owner Jeff Garbutt, whom I’ve met at several domain conferences over the years. Garbutt announced the shift with the line: “We said loyalty must be … [Read more...]
Domains, Not Hype: Insights from Andrew Rosener’s Conversation on Miss Understood
WEST PALM BEACH, FL - This week I took some time to watch an episode of Miss Understood hosted by Rachel Uchitel featuring Andrew Rosener, founder and CEO of MediaOptions, one of the best-known domain brokerages in the world. While I’ve been in this business for a long time, I thought the conversation offered a lot of good perspective — especially for people who may be newer to the industry or still wrapping their heads around digital asset value. The episode was titled … [Read more...]
From Domains to Handles: X.com Creates New Marketplace for Digital Identity
SAN FRANCISCO, CA - In a major policy shift that blurs the line between domain names and social-media identities, X (formerly Twitter) has officially launched a Handle Marketplace, allowing paid subscribers to purchase usernames from a pool of inactive accounts. The new feature, available to X Premium and Premium Plus subscribers, transforms social handles into a monetized form of digital real estate — something long familiar to domain investors. The marketplace opens … [Read more...]
“Ultra-Premium” Invite-Only Domain Marketplace Unveiled by GoDaddy
TEMPE, AZ - GoDaddy has launched a new, invite-only marketplace for high-value domain names at the incredible web address: DomainNames.com, positioning it as a curated showroom for one-word .com and .ai domains, rare two-letter names, and short numerics typically valued in the six-figures and up. The rollout follows industry teasers earlier this month and formal launch coverage this past week. This is a distinct, curated tier within GoDaddy’s aftermarket universe-separate … [Read more...]
Premium Domain ‘iCall.com’ Hits Market; Rare Opportunity for Telecom, Tech, AI
PALM BEACH, FL - The premium domain name Icall.com, a short, memorable, and industry-relevant brand asset, is now available for purchase. This represents a rare opportunity for companies in the telecommunications, technology, and AI voice sectors to secure a digital identity that speaks directly to their core services. The name “iCall” is universally intuitive, instantly communicating the idea of connection and communication. With global demand for seamless … [Read more...]
Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks
WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer fireworks retailer in the United States. It’s short, memorable, impossible to misspell, and exactly describes the product they sell. This is the textbook definition of a “category killer” domain name. According to the Internet Archive’s Wayback Machine, Phantom Fireworks … [Read more...]
Hidden Gems: Some Ultra-Premium Domains I Discovered at MediaOptions
WEST PALM BEACH, FL - Earlier today, I found myself browsing the MediaOptions website after being referred there by a YouTube video that mentioned the company and spotlighted one of their domain names. That particular name immediately caught my attention because it’s an exact match - or a very close variation - of one of my client’s business names. I think it could be an ideal fit for them. As I continued exploring, I was struck by the impressive number of ultra-premium … [Read more...]
Murder.net — A Cyber Thriller for Domain Name Enthusiasts and Beyond
WEST PALM BEACH, FL - For over two decades, I’ve been deeply entrenched in the domain name industry—an ecosystem where names aren’t just words, but digital real estate with the power to shape ideas, brands, and sometimes, even entire industries. That’s why I’m excited to announce the release of my latest book: Murder.net, a cyber thriller that blends the dark web, the psychology of digital obsession, and the hidden underworld behind domain names. The story behind … [Read more...]
Success Stories: Entrepreneurs Who Scored Big With the Right .Com Domain Name
WEST PALM BEACH, FL - In today’s fast-growing and highly competitive digital landscape, a domain name is far more than just a web address—it’s a critical asset that shapes brand identity, builds trust, and often serves as the first impression customers have of a business. A strong domain name can enhance marketing efforts, drive organic search traffic, improve click-through rates, and establish long-term brand authority. With millions of websites launched every year, the … [Read more...]
2025 Digital Real Estate Surge: High-Value Domains Prove Worth With More Big Sales
WEST PALM BEACH, FL - The domain industry is experiencing a surge in high-value transactions, as highlighted in DN Journal's latest report titled "Sizzling Domain Sales Continue to Light Up The Charts With 8-Figure Blockbuster Leading the Way." April 2025 has proven to be a landmark month, with several significant sales reshaping the domain landscape. Among the notable transactions, Icon.com was acquired for $12 million, marking it as the sixth-largest publicly reported … [Read more...]
“A Domain Name Is Born” But Never Grew Up; Reserved at Birth, Forgotten by Time
WEST PALM BEACH, FL - Nearly two decades ago, my local newspaper at the time, Newsday, ran a front-page story in its Money & Careers section titled “A Domain Name Is Born.” The article spotlighted a fascinating emerging trend: forward-thinking parents reserving web addresses for their newborns - sometimes before the child was even born. I snapped a photo of the front cover back in 2007, struck by how the digital world was starting to influence even baby names. I grabbed … [Read more...]
Domain Name Investing, Alt Extensions Gets Highlight on Southeast News Stations
TENNESSEE - Jamey Tucker is a local television news technology journalist who created a segment called “What the Tech?” over 20 years ago. Tuckers’ segments include tech tips, tricks, gadgets, and news with one this month focused on digital real estate on the internet with websites. The recent segment included a spotlight on the $3.1 Million Sale of Whisky.com by the Castello Brothers as an example of how much money changes hands for those who snap up catchy names in the … [Read more...]
Kentucky Man Who Sold City Site Network for $2.3M In 2014 Selling for Second Time
PROSPECT, KY – It’s not often that a seller gets the opportunity to off-load the same portfolio twice, especially when the sales price is north of $2M, but that’s exactly what is happening with Clark Scott’s “Hello Earth” city site network and its computer software system as well as a U.S. federal trademark for “HELLO EARTH” – all assets of “Hello Earth LLC.” I recently connected with Clark where we discussed the long and interesting history of his unique network of city … [Read more...]
Domain Brokers Team Up to Sell Premium Name Pair: Client.com and Clients.com
WEST PALM BEACH, FL - According to a press release, Domain brokerage firms Prime Loyalty run by Jeff Garbutt and Michael Law's Grit Brokerage have teamed up to bring the 'super-premium digital assets' Client.com and Clients.com to the market. Client.com and Clients.com are 25 and 23 year-old domain names and were originally registered back in 1994 and 1996 respectfully. These category defining domain assets will take command of any digital space surrounding a B2B or B2C … [Read more...]
Radio Host with Estimated 6.5M Listeners Talks Buying and Selling Domain Names
NEW YORK, NY - Kim Komando, a syndicated radio host to over 435 radio stations in the United States and heard internationally in 177 different countries, is dubbed “America’s Digital Goddess”. Her weekly three-hour call-in show covers anything and everything ‘digital’ from tech-gadgets, websites, smartphone apps, and internet security. According to the United States Patent and Trademark Office her company Komando Corporation and associated owned and operated radio network, … [Read more...]