WEST PALM BEACH, FL - Google has introduced a brand new reporting feature in AdSense that finally uncovers when (or if) Google decides your ad layout is generating accidental clicks. The addition of “Confirmed Click” reporting, along with Google’s new Policy Ad Serving Status breakdowns, signals a deeper shift in how Google views monetization, layout strategy, and publisher behavior. This update does not just provide data. It confirms that Google’s internal philosophy has … [Read more...]
Google Quietly Reduces Publisher Control with New “Authorized Buyers” System
In a subtle but consequential change, Google is rolling out a new “Authorized Buyers” control in AdSense that will replace the legacy “Ad Networks” blocking interface starting November 6, 2025. What may look like a simple UI refresh is, in fact, a strategic shift-one that further tightens Google’s grip on the ad supply chain while constraining publisher autonomy. What’s Changing (and What Isn’t) Under the existing model, publishers can block or allow entire ad networks … [Read more...]
Microsoft Warns Advertisers of New OAuth Consent Phishing Threat Targeting Users
REDMOND, WA - Microsoft has issued a new security alert to users of its Microsoft Advertising platform, warning of a wave of OAuth consent phishing attacks - a sophisticated form of credential theft designed to look completely legitimate. In its notice, Microsoft explained that malicious actors are sending out fake login or permission prompts that appear identical to the company’s official consent screens. Once a user clicks “Accept”, the attacker gains access to sensitive … [Read more...]
How Artificial Intelligence Is Final Nail in Coffin for Traditional News Journalists
WEST PALM BEACH, FL - The emergence of artificial intelligence has fundamentally altered the landscape of journalism and news production, creating both unprecedented opportunities and existential threats for traditional media organizations. Recent research and industry surveys reveal a profession in crisis, with over 57% of journalists fearing that AI will replace more journalism jobs in the coming years, while simultaneously witnessing the rise of AI-powered platforms like … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
What Do People Expect from Ads?
PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]
100 More Print Newspapers To Disappear Next Month, Along With Hundreds of Jobs
PALM BEACH, FL – More than 100 local and regional newspapers will disappear next month when News Corp Australia will cut publication and move many of its titles online, while others will cease to exist altogether. The news comes amid what the company said was a sharp decline in advertising revenue and a ‘double impact’ of COVID-19 and competition from tech platforms. According to the Sydney Morning Herald as many as 1000 jobs could be lost from just three titles, The … [Read more...]
Google Ads to Require Verification, But Implementation Will Take Years They Say
PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]
Miami Herald To Cease Printing on Saturday, Says More Customers Reading Online
PALM BEACH, FL – The Miami Herald, one of the largest newspaper media companies in the State of Florida, has announced it will cease printing its Saturday edition newspaper and instead, bulk-up its Friday and Sunday editions. Aminda Marqués González, President, Publisher and Executive Editor of the paper, announced the news via a letter to readers published December 17, 2019. The Miami Herald is changing to meet the needs of our readers and the communities we serve long … [Read more...]
Creative URL Marketing Similarities by “Gordon & Partners” & “Morgan & Morgan”
PALM BEACH, FL – Two law firms which I often get somewhat confused have marketing strategies which seem extremely similar. First is “Gordon & Partners, P.A.”, lawyers with four offices in South Florida which utilize the “For the Injured” trademark and have their site located at www.ForTheInjured.com. The second is “Morgan & Morgan”, a national personal injury firm which utilizes the “For the People” trademark with its website located at www.ForThePeople.com. … [Read more...]
Sources Say “Money.com” Sold for $20M; Net’s Seller Double Without Print Product
PALM BEACH, FL – The Internet domain name “Money.com” and its live website was all that was left when failed Money Magazine ceased printing its tangible physical copies last July. The entire business was for sale including its 400,000 or so monthly subscribers for $10 million by it’s owners Meredith Corp, publishers of newspapers, magazines, television stations and websites; with no buyer in sight, they ceased print and planned to focus only on its digital edition; lo and … [Read more...]
First Google (GOOGL), Now Facebook (FB) Under Attack by 47 Attorney Generals
PALM BEACH, FL – In September, word started circulating across major media that Google (GOOGL) was expected to face scrutiny by 50 U.S attorney generals regarding alleged bias and antitrust violations from the tech giants advertising and search businesses. The probe, which would be the first of its kind since Microsoft was sued in 1998, was expected to potentially expand into other areas of the business later in the investigation. It's an investigation to determine … [Read more...]
GrubHub’s Aggressive Customer Micro-Site Domain Strategy Makes Bad Situation Worse
PALM BEACH, FL – Most of the dust has now settled, but back in late June/early July of this year, restaurant ordering service GrubHub, found itself boiling in hot water when a domain name strategy of building ‘micro-sites’ or 'landing pages', using what you could call, confusingly similar domain names of its customers, was called out in media headlines far and wide across the Internet. Grubhub Inc. GRUB (NYSE) is a Chicago-based online and/or mobile food ordering service … [Read more...]
Google Promotes Alternative Uniregistry URL in Keyword Planner “How To” Video
PALM BEACH – Google is a massive giant in promoting things - and it looks like they’ve decided to include some interesting advertising for Uniregistry in one of their search advertising videos called “Get Started with Google Ads: Pick The Right Keywords”, a how-to video about setting up your Google Ads. This video, which was created in 2017, about two and a half years after general availability of the .flowers URL, teaches people how to use the Google Keyword Planner tool … [Read more...]
Google’s Got Something Facebook Doesn’t; Weather-based Campaign Management
NEW YORK, NY – The war is on as Google and Facebook aggressively fight for businesses ad dollars, yet for the first time in a while, Google’s got something Facebook probably has not even thought about (yet) and that’s Weather-based Campaign Management. Facebook likely has better targeting with people’s true interests due to the ridiculous of amount of data people share with Facebook, but this weather based targeting sounds pretty interesting. Now you can increase or … [Read more...]