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Pay-One-Price Domain Names? Imagine Registering Your Domain Name “Forever”

October 28, 2018 By John Colascione Leave a Comment

NEW YORK, NY - During the 63rd International Public Meeting of global domain industry regulator, ICANN (between October 20-25, 2018) in Barcelona, Epik’s Rob Monster discusses “Forever Domains”, a registration service made available by Seattle-based Epik which allows a domain registrant to not 'lease' a domain by the year, or the generally available maximum of 10 years, but to "own" a domain name, indefinitely. The interview was conducted by Filip Borcov of Website Builder … [Read more...]

Gargiulo Reiterates Necessity for .COM in New Forbes Domain and Branding Article

October 27, 2018 By John Colascione 1 Comment

NEW YORK, NY - Michael Gargiulo, owner of VPN.com, a group of virtual private network consultants, is also part of what Forbes Magazine calls its “Forbes Technology Council”, an invitation only community for senior technology executives. Gargiulo, who I have begun to follow for his ‘straight-shooter’ domain advice, writes periodically for Forbes Magazine and certainly believes in the value of a great domain name, indicated by his decision in 2017 to purchase VPN.com for … [Read more...]

Rand Fishkin: If I Could Go Back to 1991 and Get Any Name, I Would Grab Porn.com

June 10, 2018 By John Colascione 12 Comments

NEW YORK – Rand Fiskin, the original founder of Moz.com, has gone out on his own new venture called “Spark Toro”, using the domain name, SparkToro.com. Lucky him, he’s fairly accurate when he said it is a decent name you can easily remember, proven to me by the fact that I did not need to go look it up (again); I did in fact remember it a day later as I write this article, but in full disclosure, I typed it in Google’s search box yesterday while watching the video and I … [Read more...]

CBS News Offers Readers ‘Bad Advice’ in 6 Best Practices for Choosing a Domain

February 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Usually when you read an article in Google News, you expect it to give you some good advice, especially when it is a reputable news website. That’s not what happened today when Google News led me to question whether or not I was even on a real news website.  Rather than focusing so much on cleaning up Facebook and Twitter, maybe Google should check their own inclusion practices. The article is on CBS News Detroit and it is called “6 Best Practices for Choosing … [Read more...]

Why I Told My “New gTLD” Project to “Suck It” – Will Rebrand with King of all URLs

December 26, 2017 By John Colascione 18 Comments

NEW YORK, NY - It takes a lot for a guy like me to give-up on a project or otherwise throw-in-the-towel, especially when I am not even sure how hard I really tried to begin with, but I like to be two steps ahead, and I like to work smart, not hard. That’s why I told Uniregistry to keep the Find.cars URL domain - forget it, let it expire, I’ll just re-brand as FindCarsforSale.com. Here’s my thought process and how it all went down; hill. Two years ago, when .cars domains … [Read more...]

Mark Your Calendars: Upcoming Domain Name Events in the United States

June 21, 2017 By John Colascione 2 Comments

LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]

Why Purchase of “Tainted” DNForum.com by New Owners = Good Investment

January 29, 2017 By John Colascione 9 Comments

NEW YORK, NY - As most of you have already heard, DNForum.com, has been purchased by domain name enthusiasts George Verdugo and Kevin Faler. The two now have their work cut out for them as they begin to rebrand the forum, once again, as “The Place to Talk Domains”. But they have got competition – fierce competition as there are many other domain forums out there, one of which is the extremely popular NamePros.com. I ran into George at NamesCon and one of the first … [Read more...]

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

January 11, 2017 By John Colascione 35 Comments

It's a time where new generic top level domains are taking a lot of the lime-light in domain circles, sales charts, and buzz; but is the entire thing just a huge distraction from what domainers should really be focused on? I stumbled upon a case-in-point scenario that no domainer should ignore, and I cannot believe no-one is talking about it more. It's got me questioning even my own enthusiasm for these new, right of the dots. And please do not get me wrong; I myself have … [Read more...]

Over 200 Advertising Slogan and Tag Line Examples: Ideas for Building Your Brand

April 1, 2013 By John Colascione

Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. They also greatly help build your brand. According to "Creative Advertising" by Charles Whittier: "A slogan should be a statement of such merit about a product or service that is worthy of continuous repetitive advertising; is worthwhile for the public to remember; and is phrased in … [Read more...]

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Hypothetically: Inflated Domain Name Valuations Driven by AI Tools

WEST PALM BEACH, FL – I recently tested a domain name valuation tool powered by artificial intelligence, and I was struck by how inflated the appraisals were. The estimated values seemed wildly … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive Data Breach Exposes 184 Million Login Credentials from Major Tech Platforms

WEST PALM BEACH, FL - A significant data breach has compromised over 184 million login credentials, affecting users of major platforms including Google, Apple, Meta (Facebook, Instagram), Microsoft, … [Read More...]

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