But is that all there is to it?
Below is what this particular user had to say about passing up on the content.
When I tried to access the piece you sent, “Cookies” pop up appeared and I had to decide if I wanted the site to receive my private info. I clicked “reject” and couldn’t read the article. One day, I would appreciate it if you explain how to navigate these issues.”
This is a huge problem.
This shows that some Internet users are so concerned with these privacy and cookie policies that some Internet users, even if a small minority, will not visit or opt-in to certain policies and thus avoid certain online content all together. As if we needed even further deterrents from users reading content, now it is even the mundane situations which will steal traffic.
Again, this is a person that I sent a link to in order for them to check out an article on a site that they too contribute to, and when the cookie message popped up, they chose to decline the policy and left the site.
Monumental problem if you ask me. But what do I know?
About The Author: John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a ‘how to’ book called ‘‘Mastering Your Website’, and is a key player in several Internet related businesses through his search engine strategy brand Searchen Networks®