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Mastering Search Engine Marketing: Expert Insights for Small Business Owners

March 19, 2024 By John Colascione Leave a Comment

John Colascione, CEO of Searchen Networks

This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]

7 Effective Do-It-Yourself (DIY) Ways to Market Your Small Business Online

December 24, 2023 By John Colascione Leave a Comment

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. File photo: JLco Julia Amaral, ShutterStock.com, licensed.

Below is a list of ways to market your business on the Internet including do-it-yourself ways and/the differences of hiring a fully managed solution provider or Internet marketing company to do it for you. Email Marketing Email marketing can be done in many different ways and it is very similar to bulk mail or every-door-direct where post cards would arrive to your home in the mail, it’s only in electronic form. Here we will discuss the most popular ways to deliver … [Read more...]

1950s Telephone Exec Accurately Predicts Future of Phones: “Will Carry Like Watch”

November 30, 2019 By John Colascione 1 Comment

PALM BEACH, FL - In 1953, a telephone executive’s statement and prediction appeared in the April 11, 1953 issue of The Tacoma News Tribune. Below is a photograph of the story which has recently surfaced online and is getting a good deal of attention on social media sites such as Reddit, Twitter and Facebook from its accuracy. “Just what form the future telephone will take is, of course, pure speculation. Here is my prophesy: In its final development, the … [Read more...]

First Google (GOOGL), Now Facebook (FB) Under Attack by 47 Attorney Generals

October 23, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – In September, word started circulating across major media that Google (GOOGL) was expected to face scrutiny by 50 U.S attorney generals regarding alleged bias and antitrust violations from the tech giants advertising and search businesses. The probe, which would be the first of its kind since Microsoft was sued in 1998, was expected to potentially expand into other areas of the business later in the investigation. It's an investigation to determine … [Read more...]

FTC Settles with Two Marketing Firms Over Fraudulent Reviews and Social Media Likes

October 22, 2019 By John Colascione Leave a Comment

PALM BEACH, FL – The Federal Trade Commission (FTC) has settled two lawsuits against two separate marketing firms, Devumi, LLC and Sunday Riley, both of which were accused of deceptive online marketing tactics designed to dupe consumers into making false assumptions based on user generated content and activity. In the first case, Devumi, LLC agreed to settle the FTC’s complaint challenging the sale of fake indicators of social media influence. In the second case, … [Read more...]

New Facebook Data Breach Effecting 50 Million Accounts; Doubling Security Staff

September 29, 2018 By John Colascione Leave a Comment

NEW YORK, NY - On Friday, September 28, 2018 Facebook said that an attack on its computer network had affected the personal information of nearly 50 million users. The attackers exploited the "View As" feature that allows users to see their Facebook page the way someone else would. This could allow the attackers to take over Facebook accounts. Facebook has fixed this issue and informed law enforcement. They also do not know if the affected accounts were misused or if user … [Read more...]

The Slow Yet Sure Death of LinkedIn: LinkedIn Lead Generation Programs

August 1, 2018 By John Colascione Leave a Comment

NEW YORK, NY - A few weeks ago I elaborated on what I believe will lead to the demise of LinkedIn.com as a business related service and as a social network. Today, as well as over the last few days, I received several reminders about this coming collapse; one of which I will detail and share with you below. See Related: Writing on the Wall: LinkedIn to Become Haven for Spam, Scams and Solicitations It doesn’t take a rocket scientist to see where all of this is … [Read more...]

Twitter Needs Pro-Active Feature to Block Unwanted Followers Automatically

July 4, 2018 By John Colascione Leave a Comment

NEW YORK, NY – Twitter, one of my favorite social networking websites, lacks an important feature which should be added to the service, preventing users from certain counties following you, automatically. I have no idea why this is not part of the service already. Why is it that there is only a feature to block users, after they have already followed you, creating work and time to do. Why aren’t there any auto-blocking features available, so that you can block users from … [Read more...]

Writing on the Wall: LinkedIn to Become Haven for Spam, Scams and Solicitations

July 3, 2018 By John Colascione Leave a Comment

NEW YORK, NY – As the title suggests, the writing is on the wall for the demise of LinkedIn, a service Microsoft purchased in 2016 for more than $26 billion. According to the services “About page”, the social network boosts over 562 million registered users; that’s about 100 million more than it had when Microsoft acquired it, so on the surface, the site appears to be growing. But what will happen when the service is completely overridden with Spam, Scams, and Solicitations, … [Read more...]

Got Traffic? There’s a New Sheriff in Town

March 11, 2018 By John Colascione Leave a Comment

NEW YORK, NY – If you have become accustomed to following my Internet ramblings, you’ll have heard me talking about overall declining Google Traffic and the heavily improving Facebook referrals I see while monitoring websites. Today, I figured I would share an example with you, because often ‘images speak louder than words’, and while I find myself with some extra time today, why not share a screenshot? If you are not yet focusing your efforts on Facebook and are still … [Read more...]

Top 100 Domain Sales for Names Containing the Word “News” Past 5 Years (NameBio)

December 18, 2017 By John Colascione 1 Comment

NEW YORK, NY - News is a hot commodity these days, especially with the birth and buzz around Fake News turning elections. Fundamental change is what's happening out there in the News content landscape, and its especially influential when powered by syndication giants such as Bing News and Google News, who make stories reach thousands - quick. Yep, just about anyone with a good writing educate, great looking site and/or a cool looking domain name can find themselves nearly … [Read more...]

Twitter Verification Requests Get Processed by High Tech Associates in Philippines

September 19, 2017 By John Colascione Leave a Comment

Twitter Verification

NEW YORK, NY – Recently I submitted a request to verify my Twitter account through the online form Twitter makes available for those who want to request verification. Verification isn’t available to all users but those who are either public figures, journalists, celebrities and some media outlets will often be the types of accounts Twitter will verify, depending on the circumstances. Verified users have that cool little blue badge next to their names so Twitter users … [Read more...]

Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”

June 24, 2017 By John Colascione 7 Comments

NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]

Mark Your Calendars: Upcoming Domain Name Events in the United States

June 21, 2017 By John Colascione 2 Comments

LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]

Here Come the Feds: EBay Warns Affiliate Marketers, Bloggers of “FTC Crack-Down”

June 12, 2017 By John Colascione Leave a Comment

NEW YORK, NY - EBay sent out an email update warning members that they need to be aware of regulations regarding disclosures on products and services they market and that these disclosures must be more prominent than ever. No longer is a disclosure statement valid if it merely appears buried at the bottom of a post; they’ve got to be clear, conspicuous, and even “unavoidable” to be compliant. Here are some very interesting takeaways from what I am seeing: Disclosures … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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.HipHop Launches Equity Crowdfunding Campaign In “Testing the Waters” Phase

POMPANO BEACH, FL - Dot Hip Hop, LLC - the registry operator for the .hiphop top-level domain - has announced plans to raise capital through an equity crowdfunding campaign on Wefunder. The … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive “Combo List 93M” Surfaces on Dark Web, Exposing Millions of Emails

WEST PALM BEACH, FL - A newly circulated credential database called Combo List 93M has emerged on underground forums, raising concerns for millions of email account holders. The massive compilation - … [Read More...]

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