This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]
Popular Question: “If I Build My Website on Shopify Who Owns My Website?”
FLORIDA: I get this question quite often and it's pretty important to know the difference. I've discussed a bunch of similar issues with domain and site ownership in my book Mastering Your Website. If I build my website on Shopify who owns my website? Technically, you will own the website you build on Shopify, even though Shopify provides the platform and tools to create and run it. The keyword here is platform. Here's a breakdown: It's important to distinguish … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses
FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]
Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions
At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]
World’s Biggest Ransomware Group Shut Down, Domains Seized in Global Operation
WASHINGTON, D.C. - The operations of infamous ransomware group LockBit have been shut down, their domains seized, and several high-ranking members placed under arrest as the result of a recent digital takedown carried out by an international law enforcement operation. Operation Cronos, the code name of a joint effort made up by agencies representing 11 countries – Australia, Canada, Finland, France, Germany, Japan, the Netherlands, Sweden, Switzerland, the United … [Read more...]
FEDs Seize 17 Domains Suspected of Being Used for Fraud in U.S. by North Korea
WASHINGTON, D.C. - On Wednesday, the United States Justice Department announced it has seized 17 website domains utilized by North Korean information technology (IT) workers to purportedly evade government sanctions, conduct cyberattacks and defraud U.S. businesses, with the millions of dollars in illicit proceeds generated from such activities being used to fund North Korea's weapon development program. The Justice Department confirmed in a statement that the … [Read more...]
Interest Continues In Alternative Domain Name, “.io” By Internet, Tech Firms
PALM BEACH, FL - When it comes to building a successful company, two of the most vital components to first establishing your digital presence – the main way that your customers are most likely to discover you – is to create a website and to choose an appropriate domain name. While the.com extension is by far the most commonly used by companies – and the one most consumers seek – there are a plethora of other extensions available out there to choose from. For the … [Read more...]
Website Company Squarespace Enters Agreement to Purchase Google Domains
NEW YORK, NY - New York City-based website building and hosting company Squarespace announced this week that they will be entering into an agreement to purchase Google Domains – a domain name registrar operated by Google that offers domain registration, DNS hosting, dynamic DNS, domain forwarding, and email forwarding – in a deal that includes all of the company's assets, which includes approximately 10 million domains that are owned by millions of … [Read more...]
Twitter Competitor Bluesky to Start Selling Custom Domains to Remain Ad-Free
SEATTLE, WA - In the shadow of the impending launch of Meta’s new Twitter competitor, Threads, another rival of the microblogging social media platform – Bluesky – announced on Wednesday that it has acquired $8 million in new funding in addition to implementing a new change to their business model- selling custom domains in a bid to keep the service ad-free for its user base. In a blog post, Bluesky noted that they had raised additional seed funding following its … [Read more...]
Popular Domain Name Software BIND Patched to Correct Severe Vulnerabilities
NEWMARKET, NH - In an effort to address what has been referred to as “severe security vulnerabilities,” the nonprofit Internet Systems Consortium (ISC) has released a series of patches for multiple versions of BIND 9, a popular suite of software utilized for interacting with the Domain Name System (DNS). The issues with BIND – which stands for Berkeley Internet Name Domain – were uncovered by the U.S. Cybersecurity and Infrastructure Security Agency (CISA), and … [Read more...]
Mega Domain “NewYork.com” Has New Property Manager After Reported Sale
WEST PALM BEACH, FL - In 2019, I put a spotlight on mega domain and website NewYork.com, virtually disappearing into thin air after its owners fell into a complex legal dispute which pushed the business to its breaking point after years of litigation. At that time, I remember being shocked that a dispute could not be resolved to the point where the entire business would collapse, and virtually vanish, but for whatever reason that’s what happened. Now, approximately … [Read more...]
Massive Data Breach of Twitch Live Streaming Service Confirmed
PALM BEACH, FL - According to The Verge the Twitch streaming service has confirmed a data breach, which reportedly includes their source code, creator payouts, and possible leak of users’ passwords. The leak includes the following: 3 years worth of details regarding creator payouts on Twitch.The entirety of twitch.tv, “with commit history going back to its early beginnings.”Source code for the mobile, desktop, and video game console Twitch clients.Code related to … [Read more...]
What Do People Expect from Ads?
PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]
NewsGuard: The Censoring of the Internet – Deplatforming & Demonetizing Publishers
WEST PALM BEACH, FL - NewsGuard Technologies, Inc., which claims it is in the business of policing the Internet and protecting users from misinformation, is more than a web tool for its users. The service rates websites either positively or negatively and assigns “Nutrition Labels” to publications. Its negative ratings mostly score conservative websites poorly such as what has been assigned to Breitbart, Newsmax, One America News Network … [Read more...]