Each week (on Thursdays), Google engineers meet to go over anticipated changes and improvements intended to be rolled out onto Google.com. It is interesting to see how much detail goes into each of these decisions. Whether or not a new component will be added to Google search, is decided in these meetings, this one on misspellings and rolling out a change to Suggested Search. Google recently released a list of 50 changes on its blog “Inside Search” which stated: “We’re … [Read more...]
Easily Detecting NoFollow Links With Internet Explorer
There are many tools, plugins and browser add-ons for detecting NoFollow links but most display the data all the time regardless of whether or not you actually want to know about it at that time. I prefer this IE favorite bookmark because it doesn’t work unless I want it to, and when I do, it’s just one click away from detecting the NoFollow tag on web pages. When clicked on it highlights links with NoFollow red within the page. To save this tool into your IE browser do … [Read more...]
What’s Google Doing Now? The “New” Google Algorithm
The last couple of years have paved the way for many changes in the field and study of search engine optimization and online marketing. Social media awareness grew significantly in 2011 with many reports being released as to how companies may address new social challenges in the upcoming year. Domain names also took some heat in late December of 2010 as Google publically released information on the fact that they would reduce the benefit to ranking sites in their search … [Read more...]
Google’s Move To Encrypt Search Referrals
Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters for learning about their traffic and Google’s competitors. Google built an exceptional tool for Webmasters who are willing to share all their web sites information with Google in order to use the “free” Analytics system, including users time on site, user locations, referring sites, … [Read more...]
Just 1 Reason To Grab A Great Domain Name Right Now
If the video posted below doesn't get you a little excited about domain names, I really don't know what would. Having the right domain name for your business can be pricelist, and this video will detail just how far some veteran domainers are willing to go inorder to get their hands on the right name. I read a quote recently from domain investor Frank Schilling. He said “On the Internet, the domain name is equivalent to Gold. It is the only packaged item online which is … [Read more...]
Google’s +1 Feature Poised To Take Over Internet
Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]
Simply Put: Why Google Both Makes and Breaks Online Business
This image (below post) is a visualization of how and why Google.com typically makes and breaks all online businesses. Although this does change a bit from time to time, for the most part, this is generally what you'll see accross the board when looking at web stats for various web sites. Having a great site, a good idea, or a unique service isn't enough to make it with your Internet business. You need visibility on Google to matter, period. Sites that do well on Google … [Read more...]
How Google’s Panda Has Changed The Landscape of Search
A significant part of Panda is about cleaning up the web and finding out what's real and what's not. Users are getting tired of sifting through garbage in the results and search engines are getting tired of serving it. As search itself becomes more and more competitive, users have increased choices, advertisers and eyeballs become more valuable, and it becomes a search engines key focus and responsibility to deliver the best quality results, in every search, with little to no … [Read more...]
Social Media 101 “Algorithmically Speaking”
A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS: - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]
Google To Devalue Exact Match Domains: Is Google Going Too Far?
Barry Schwartz recently posted what he called his "Key Takeaways From Google’s Matt Cutts Talk At PubCon" One of these points stated that Matt Cutts specifically mentioned "Google will be looking at why exact domain matches rank so well. For example, if you have a site at www.blue-widgets.com it may rank a bit too well for the keyword phrase [blue widgets]". This is unwise in my opinion - just get better at fighting spam...... I wonder if it's just some webmaster … [Read more...]
Website Monetization
Website Monetization Those who make the most money usually have the largest audience… Although there are several ways to monetize a web site, there is only one fundamental requirement to making your site generate revenue, and that’s TRAFFIC. No web site regardless of how great it may seem on the surface, or how excellently designed it is, can possibly be expected to make anyone any money if it doesn’t have any traffic coming in. It doesn’t matter where the traffic is … [Read more...]
The Competitive Edge of a Great Domain
For the most part, it starts with the competitive edge of a great domain… It all has to start somewhere, and for most online entrepreneurs, it starts with a domain name. Your domain name is the beginning of your brand. From the time you launch an idea into reality, the first thing you’ll want to be sure of is the foundation for which your idea will come to life. If your doing business online, your domain name will serve as your location, your store front, your place on the … [Read more...]
Affiliate Programs
Affiliate Programs Affiliate marketing is a marketing practice in which a business rewards an affiliate for each customer brought about by the affiliate’s marketing efforts. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other … [Read more...]
Advertising Networks
Advertising Networks Ad networks are companies who have large numbers of clients looking to run their banner or text ads across networks of web properties. These companies have both “advertisers” and “publishers”. Advertisers are those who want their ads to run, and publishers are web site operators who will allow space to be filled with advertising. The ad networks serve as a middle man or go-between both advertiser and publisher. Ad networks collect fees from advertisers … [Read more...]
Direct Sales
Direct Sales Having an item for sale on your web site is one of the most direct and easiest to understand ways of making money from your web site. Products can be as simple as a downloadable file or as complicated as a product to be built, shipped, and delivered through conventional means like the postal service or courier. Direct sales can also refer to the filling of advertising space on a web site by communicating with interested businesses who are seeking visibility … [Read more...]