Lead Generation A popular way developers monetize a web site is through lead generation. Leads can either be direct phone calls to a professional business or they can be email contacts to be followed up on. Most lead generation sites will have contact forms or other user inputted areas to capture a visitors contact information so that their initial interest can be utilized by a “closer” (an experienced sales person) who then turns them into a paying customer. Many web … [Read more...]
Social Signals and Search Engine Rankings
WebProNews.com recently published an article called "Are Social Signals the New PageRank?" The article basically went over a deal between Microsoft and Facebook which would integrate Facebook data in Bing search results. In the article it stated: "In essence, Bing is betting that social signals are better than link signals in determining search relevance." This will be important to watch... It supports the idea that Twitter, Facebook, and other social signals continue to … [Read more...]