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You are here: Home / Archives for John Colascione

A Close Look at Quality Launch Reviews at Google Inc. (Video)

April 24, 2012 By John Colascione Leave a Comment

Each week (on Thursdays), Google engineers meet to go over anticipated changes and improvements intended to be rolled out onto Google.com. It is interesting to see how much detail goes into each of these decisions. Whether or not a new component will be added to Google search, is decided in these meetings, this one on misspellings and rolling out a change to Suggested Search. Google recently released a list of 50 changes on its blog “Inside Search” which stated: “We’re … [Read more...]

Easily Detecting NoFollow Links With Internet Explorer

April 19, 2012 By John Colascione Leave a Comment

There are many tools, plugins and browser add-ons for detecting NoFollow links but most display the data all the time regardless of whether or not you actually want to know about it at that time. I prefer this IE favorite bookmark because it doesn’t work unless I want it to, and when I do, it’s just one click away from detecting the NoFollow tag on web pages. When clicked on it highlights links with NoFollow red within the page. To save this tool into your IE browser do … [Read more...]

What’s Google Doing Now? The “New” Google Algorithm

January 25, 2012 By John Colascione Leave a Comment

The last couple of years have paved the way for many changes in the field and study of search engine optimization and online marketing. Social media awareness grew significantly in 2011 with many reports being released as to how companies may address new social challenges in the upcoming year. Domain names also took some heat in late December of 2010 as Google publically released information on the fact that they would reduce the benefit to ranking sites in their search … [Read more...]

Google’s Move To Encrypt Search Referrals

November 1, 2011 By John Colascione Leave a Comment

Everyone on the planet should boycott Google Analytics, but Google knows no one will. Google Analytics isn’t about delivering a great free stats program to users. It’s about using Webmasters for learning about their traffic and Google’s competitors. Google built an exceptional tool for Webmasters who are willing to share all their web sites information with Google in order to use the “free” Analytics system, including users time on site, user locations, referring sites, … [Read more...]

Just 1 Reason To Grab A Great Domain Name Right Now

September 24, 2011 By John Colascione 2 Comments

If the video posted below doesn't get you a little excited about domain names, I really don't know what would. Having the right domain name for your business can be pricelist, and this video will detail just how far some veteran domainers are willing to go inorder to get their hands on the right name. I read a quote recently from domain investor Frank Schilling. He said “On the Internet, the domain name is equivalent to Gold. It is the only packaged item online which is … [Read more...]

Google’s +1 Feature Poised To Take Over Internet

August 2, 2011 By John Colascione Leave a Comment

Google released its Google+ network just a month ago and it is already estimated to have twenty million users. Those who better understand the significance of Google +1 see the writing on the wall, and those who don't will soon follow suit. Here is a few reasons why I predict +1 will continue to grow - and grow quickly. 1 - When people click +1, their connections will find those pages easier. Not everyone realizes it yet, but once people hit the +1 button either on … [Read more...]

Simply Put: Why Google Both Makes and Breaks Online Business

June 5, 2011 By John Colascione 1 Comment

This image (below post) is a visualization of how and why Google.com typically makes and breaks all online businesses. Although this does change a bit from time to time, for the most part, this is generally what you'll see accross the board when looking at web stats for various web sites. Having a great site, a good idea, or a unique service isn't enough to make it with your Internet business. You need visibility on Google to matter, period. Sites that do well on Google … [Read more...]

How Google’s Panda Has Changed The Landscape of Search

April 17, 2011 By John Colascione 4 Comments

A significant part of Panda is about cleaning up the web and finding out what's real and what's not. Users are getting tired of sifting through garbage in the results and search engines are getting tired of serving it. As search itself becomes more and more competitive, users have increased choices, advertisers and eyeballs become more valuable, and it becomes a search engines key focus and responsibility to deliver the best quality results, in every search, with little to no … [Read more...]

Social Media 101 “Algorithmically Speaking”

February 11, 2011 By John Colascione 1 Comment

A BASIC UNDERSTANDING OF HOW AND WHY SOCIAL MEDIA MATTERS:  - FROM A SEARCH ENGINES PERSPECTIVE Why do I need a Twitter or Facebook page? Who cares about that stuff anyway? I just want to rank higher, isn't link building enough? Well, do you want the honest answer? No it isn't - Not necessarily anymore.... If you want to be even better and rank higher than your competitors it's a good idea to make sure you're covering every base and doing what they might not know about … [Read more...]

Google To Devalue Exact Match Domains: Is Google Going Too Far?

December 2, 2010 By John Colascione Leave a Comment

Barry Schwartz recently posted what he called his "Key Takeaways From Google’s Matt Cutts Talk At PubCon" One of these points stated that Matt Cutts specifically mentioned "Google will be looking at why exact domain matches rank so well. For example, if you have a site at www.blue-widgets.com it may rank a bit too well for the keyword phrase [blue widgets]". This is unwise in my opinion - just get better at fighting spam......  I wonder if it's just some webmaster … [Read more...]

Website Monetization

November 8, 2010 By John Colascione Leave a Comment

Website Monetization Those who make the most money usually have the largest audience… Although there are several ways to monetize a web site, there is only one fundamental requirement to making your site generate revenue, and that’s TRAFFIC. No web site regardless of how great it may seem on the surface, or how excellently designed it is, can possibly be expected to make anyone any money if it doesn’t have any traffic coming in. It doesn’t matter where the traffic is … [Read more...]

The Competitive Edge of a Great Domain

November 8, 2010 By John Colascione 1 Comment

For the most part, it starts with the competitive edge of a great domain… It all has to start somewhere, and for most online entrepreneurs, it starts with a domain name. Your domain name is the beginning of your brand. From the time you launch an idea into reality, the first thing you’ll want to be sure of is the foundation for which your idea will come to life. If your doing business online, your domain name will serve as your location, your store front, your place on the … [Read more...]

Domain Auction Sites

November 8, 2010 By John Colascione Leave a Comment

Domain Auction Sites Domain auctions provide a way for domain name buyers to get the domain names they desire quickly. Auctions occur on auction sites specifically for trading domain names. Some like GoDaddy Auctions use expired domain names that have not been renewed and push them into their auction inventory. However, people who no longer want to utilize a domain name they own may also sell to potential buyers. Sedo.com – The world’s leading domain marketplace. Over … [Read more...]

Domain Names News

November 8, 2010 By John Colascione Leave a Comment

Domain Names News A handful of the industries leading experts on domains share news, sales charts, legal pitfalls as well as insider tips on the following sites. DNJournal.com – The Industry News Magazine focusing on the domain name industry. Includes popular areas for Domain Sales, Year-to-date Sales Charts, Latest News, and The Lowdown. Published by Ron Jackson. DomainNameNews.com – Leading source for daily information about domain sales, domain company news, and … [Read more...]

Domain Name Trading

November 8, 2010 By John Colascione Leave a Comment

Other Places to Watch for Domain Name Trading There are a variety of other forums and public sites where you’ll find deals and discussions on domains, but these two should definitely be mentioned here as additional tools to find sales on domains and web sites. DigitalPoint.com - Busy and very popular webmaster forum – Domains For Sale , Buy & Sell Your Domain section. This site seems to have turned into the Wild Wild West with frequent problems among members and a … [Read more...]

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by: John Colascione

John Colascione

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John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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When a $12 Million Domain Story Isn’t the Whole Story: Revisiting the Icon.com Deal

WEST PALM BEACH, FL - When the domain Icon.com was reported to have sold for $12 million, it quickly became one of the most talked-about transactions in the domain industry. The deal was widely … [Read More...]

Legacy Newspapers Are Pricing Themselves Out of the Conversation With Paywalls

WEST PALM BEACH, FL - For more than a decade, paywalls have been positioned as the financial lifeline of legacy journalism; a necessary barrier designed to preserve revenue as print advertising … [Read More...]

Phishing Has Evolved – The Scam Isn’t the Fake Email, It’s the Real Phone Call

WEST PALM BEACH, FL - Phishing isn’t new. Spam isn’t new. Most of it is easy to spot and easier to ignore. What is new is how it’s being delivered. Recently, I experienced a more coordinated scam than … [Read More...]

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