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Expense Report: Domainers to See Increase in Costs via Secure Browser Requirements

January 18, 2017 By John Colascione 6 Comments

Over the last year, buzz on SSL use in general has been skyrocketing due to increased hacking and search engine requirements. Now, web browsers will instill even more urgency for webmasters and site owners to get-their-act-together and prepare to tackle the challenge of converting non-secure sites, to secure. In a business field already difficult to prosper, the last thing you need is another monkey-wrench thrown into the mix. For many domain owners, including myself, it … [Read more...]

No More Procrastinating on Two Factor Authenticating Protect Your Domains

January 12, 2017 By John Colascione 1 Comment

There is one thing that can come between you and your business regardless of whom you are and how safe you feel your security procedures might be and that’s theft – especially in the domain business. There is a lot that can go wrong in the Internet business as it is, but likely nothing would be as bad as someone stealing your entire Internet address. Poof, all the sudden your entire business is gone. In a brick-and-motor business, it’s not likely that someone will come along … [Read more...]

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

January 11, 2017 By John Colascione 35 Comments

It's a time where new generic top level domains are taking a lot of the lime-light in domain circles, sales charts, and buzz; but is the entire thing just a huge distraction from what domainers should really be focused on? I stumbled upon a case-in-point scenario that no domainer should ignore, and I cannot believe no-one is talking about it more. It's got me questioning even my own enthusiasm for these new, right of the dots. And please do not get me wrong; I myself have … [Read more...]

Comment Period Closing on .US Premium Domain Name and Privacy Plan Proposals

January 9, 2017 By John Colascione 2 Comments

Now could be a very good time to pick up a few solid .US domain names just in case, or in preparation for, what could become a landslide increase in the use and demand for the domain extension ending in “.us” for the United States. NEW YORK, NY – Neustar, the registry which manages the .us domain name extension, is seeking public comment on a recommendation that it should release one and two character domain names (previously held) as well as consider certain domains as … [Read more...]

Just Another ‘Go-Nowhere’ Transaction at GoDaddy’s Aftermarket for Domains; WTF?

January 8, 2017 By John Colascione 16 Comments

NEW YORK, NY - Let me begin by saying I am a big fan of GoDaddy.com and have been doing business with them since I began working on the Internet. I’m also a Wild West Domains reseller and believe it or not, I may not have even found this fantastic industry if it were not for Godaddy’s “Website Tonight” product which is now called “Website Builder” as it resulted in me building my very first website.  In my opinion, GoDaddy.com is one of the best registrars for domains and I … [Read more...]

NamesCon 2017 Takes Place in Las Vegas, Jan 22 – 25, 2017; Be There or Be, ‘Square’

January 6, 2017 By John Colascione Leave a Comment

In just over two weeks the largest domain name conference in the World will take place in Las Vegas, Nevada, from January 22 to January 25. Over 1,400 guests are expected to visit the Tropicana Las Vegas on the south end of the Las Vegas Strip, specifically for NamesCon. The hotel has a 50,000-square-foot casino for night time fun and more than 72,000 square feet of meeting and exhibition space which the event will take great advantage of. Most everyone, who has anything to … [Read more...]

11 Tools to Market, Maintain, and Improve Your Website; Measure Your Competition

December 21, 2016 By John Colascione Leave a Comment

Below are ten great online tools which will help you be successful online. They are invaluable tools for both marketing and research and can help save you lots of time as well help you make critical decisions with much more insight then without them. Although there are probably thousands of tools online, these are the ones I like to use most and can help you gain a competitive advantage over your competition. A List of 10 Great (and mostly free) Tools to improve your … [Read more...]

17 of the Most Profitable Business Industries in America; Highest Profit Margins and Why

December 11, 2016 By John Colascione Leave a Comment

If you operate a small business and focus on client acquisition there are certain industries or 'niches' which generally do better than others. In-other-words, some niche businesses may be more likely to signup for tools to increase profitability, simplify their business processes, for services poised at increasing their own client base, or services including advertising, and/or promotional opportunities. Listed below is a group of industries in the United States which are … [Read more...]

Automotive Shopping Sites Take Major Plunge In Web Traffic, User Visits for 4th Quarter of 2016

December 1, 2016 By John Colascione Leave a Comment

COMMACK, NY - Something happened out there in traffic land, beginning sometime in September 2016, which has sent the worlds top 10 automotive shopping sites into a complete nose dive when it comes to traffic, page-views, and likely, revenue. Something is definitely happening in the automotive shopping space, and potentially across the board effecting multiple industries. Why Are Auto Shopping Sites Taking A Major Plunge In Traffic? Was it the returning school year [as … [Read more...]

How to Create Great Titles for Your Content; Get More Clicks, Shares, Web Traffic

November 18, 2016 By John Colascione Leave a Comment

It is pretty well excepted among marketers that the title of your article can be more important than the actual body of content. Reason being, if no-one is interested enough to click on the title of your article, no-ones reading it anyway. Makes sense right? I stumbled onto a great article which visualized the "title attributes" in a way I had not seen before, and sometimes when I find great ideas, I write about it here. I find that not only will it help others, but it better … [Read more...]

New .Cars Automotive Domain Ready to Kick-off 2017 With 90+ Participating Dealers

November 17, 2016 By John Colascione Leave a Comment

A new .cars automotive website is making an appearance as one of the most successful dots in its space. Find.cars, with over 90 participating dealers in the New York and New Jersey area will move into Florida this week. Find.cars, Why Search When You Can Find™, starts here. Ignite your marketing today with .Cars, .Car, and .Auto domains at: https://go.cars. Participating Dealers 112 Auto Sales 5 Towns Drive A and E Motors Advantage Honda Albee … [Read more...]

Google’s Eric Schmidt and the Government; It’s Like Public Relations, Just Different

October 30, 2016 By John Colascione Leave a Comment

NEW YORK, NY - A number of years ago Google's then Chief Executive Officer, Eric Schmidt, began visiting the White House, often. I believe the talks were originally about cyber-security and it was around the time where the failed Obamacare website was falling apart. Also, around the same time there were lots of issues with Google being sued and investigated, issues such as the PRISM spying leaks and all sorts of anti-competitive and privacy lawsuits being launched against … [Read more...]

If There Were No-Name, Nor Party, Attached to This Plan; Would You Support It?

October 23, 2016 By John Colascione

Contract with the American Voter; “Therefore, on the first day of my term of office, my administration will immediately pursue the following six measures to clean up the corruption and special interest collusion in Washington, DC: FIRST, propose a Constitutional Amendment to impose term limits on all members of Congress; SECOND, a hiring freeze on all federal employees to reduce federal workforce through attrition (exempting military, public safety, and public … [Read more...]

Infographic: Reduce Options to Increase Conversions; Track, Analyze, Optimize

October 21, 2016 By John Colascione

Infographic from Quick Sprout. Track, analyze and optimize your digital marketing. … [Read more...]

Inspiration: Last Words Spoken by Apple Visionary Steve Jobs Moments Before Death

October 21, 2016 By John Colascione

These were the last words of legendary Steve Jobs, moments before he died on October 5, 2011, in Palo Alto, CA. I have come to the pinnacle of success in business. In the eyes of others, my life has been the symbol of success. However, apart from work, I have little joy. Finally, my wealth is simply a fact to which I am accustomed. At this time, lying on the hospital bed and remembering all my life, I realize that all the accolades and riches of which I was once so proud, … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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In The News

  • DNJournal: New Book From Veteran Domainer
  • From Brandable to Exact-Match Geo Domain
  • InnovateLI: Two Deals, One Very Interesting Digital
  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
  • Long Island Media Inc, SmartCEO, Future 50
  • Speakers, Name Summit, John Colascione
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Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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What Jeff Gabriel’s DNJournal Interview Tells Us About Today’s Domain Market

WEST PALM BEACH, FL - Saw.com Founder and CEO Jeffrey Gabriel’s recent interview with Domain Name Journal is not just another industry status update. Read closely, it is a window into how … [Read More...]

AI Search May Be Biggest Shift in Domain Industry Since Fall of Exact-Match Boom

WEST PALM BEACH, FL - For more than two decades, the domain-name market has largely moved in step with Google’s search systems. Investors based valuations on keyword demand, search volume, and the … [Read More...]

Apache-Level WordPress Hardening: Why Smart Site Owners Block Attack Endpoints

WEST PALM BEACH, FL - Most WordPress security advice focuses on plugins, dashboards, and application settings. That is useful, but it is not where the strongest protection begins. Real security, and … [Read More...]

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