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Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

My.box Inc. Announces Groundbreaking “Future of Digital ID” With “.Box” Domain

January 18, 2024 By John Colascione Leave a Comment

CAYMAN ISLANDS - My.box Inc. has announced what they referred to as the groundbreaking “future of digital identity” in the domain name industry: the impending launch of their new “.box” domain, which they tout as the first-ever blockchain native, DNS-routable domain supported by browsers, email, and digital wallets. According to a statement released by My.box Inc. Founder Josh Brandley, the .box domain enables users to integrate multiple aspects of their online identities … [Read more...]

10 Billion Connections to Malicious Domains Blocked by NSA in 2023 via “PDNS”

December 28, 2023 By John Colascione 1 Comment

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WASHINGTON, D.C. - The National Security Agency (NSA) noted that 10 billion user connections to known malicious or suspicious domains were blocked over the course of the past year as part of the agency’s efforts, according to its 2023 Cybersecurity Year in Review report released on Tuesday. The NSA‘s annual report is a public account of the agency’s work with government partners, defense industrial base (DIB) entities, and foreign partners to help keep the nation secure, … [Read more...]

Shiba Inu Developers Planning on Launch of First Crypto Top-Level Domain “.shib”

December 21, 2023 By John Colascione Leave a Comment

Shiba Inu

NEW YORK, NY - The development team behind the Shiba Inu cryptocurrency – inspired by the Shiba Inu, a Japanese dog breed which also serves as the mascot for Dogecoin – is planning on launching the first ever crypto top-level domain in partnership with domain company D3. Shiba Inu are currently waiting for approval of the new domain, “.shib,” which is slated to be utilized for websites and email for what is being described as a “decentralized identity project for internet … [Read more...]

Multiple Domains Used by Vietnamese Cybercrime Group Seized by Microsoft

December 15, 2023 By John Colascione Leave a Comment

Microsoft

REDMOND, WA - Multiple domains utilized by a Vietnamese cybercrime group known as “Storm-1152” to sell fraudulent Outlook email accounts have been seized by Microsoft’s Digital Crimes Unit. The domains have been used to cause millions of dollars in damage. Storm-1152 had reportedly used these domains to register over 750 million fake Outlook accounts that they then would sell online to cybercriminals. In addition, the outlaw group also provided numerous other illegal … [Read more...]

Interest Continues In Alternative Domain Name, “.io” By Internet, Tech Firms

July 20, 2023 By John Colascione Leave a Comment

io domains

PALM BEACH, FL - When it comes to building a successful company, two of the most vital components to first establishing your digital presence – the main way that your customers are most likely to discover you – is to create a website and to choose an appropriate domain name. While the.com extension is by far the most commonly used by companies – and the one most consumers seek – there are a plethora of other extensions available out there to choose from.  For the … [Read more...]

Massive Data Breach of Neopets Website Affects 69 Million Users

July 22, 2022 By John Colascione Leave a Comment

Neopets

WEST PALM BEACH, FL - Neopets, a virtual pet and gaming community, has reported a data breach exposing personal information like usernames, passwords, IP addresses, and more of 69 million user accounts. By combining this information, cybercriminals could target users with spam or phishing attempts to access additional personal information which could lead to identity theft. Neopets representatives have published a statement on Twitter addressing the breach. If … [Read more...]

Privacy Scandal: Has Your Data Been Stolen by These 10 “Known Tracking Domains?”

May 19, 2022 By John Colascione 1 Comment

Domains

WEST PALM BEACH, FL - A new study has revealed that consumer email addresses are being collected by online login, registration, and newsletter subscriptions even before the user has manually submitted the form or even given their consent to have their personal information collected, igniting controversy over privacy rights – or lack thereof – on the internet. The goal of the study was to spot sites that pulled email and password information before users could … [Read more...]

Hundreds of Domains Being Reported in Scam for Free Federal COVID-19 Test Kits

February 1, 2022 By John Colascione Leave a Comment

COVID-19 Test Kits Scam

WASHINGTON, D.C. - The federal government launched a new website in January to help distribute free at-home COVID-19 test kits to U.S. citizens; no sooner did this website go live, so did numerous copycat websites, none of which were legitimate, but many sporting very similar URLs in an attempt to run a scam on unsuspecting visitors. In mid-January, the Biden Administration announced a free COVID-19 test kit program, with the kits being distributed via the U.S. Postal … [Read more...]

Lights Out for Nearly 50,000 Websites As Brexit Results in “.EU” Domain Change

January 7, 2022 By John Colascione Leave a Comment

GREAT BRITAIN - As a potentially unexpected side-effect of Brexit – the withdrawal of the United Kingdom from the European Union in January 2020 – approximately 48,000 websites with the domain name “.eu” are now effectively in limbo, having been taken offline on Monday since the UK citizens and organizations who own them are no longer allowed to hold those domains. The revocation of those .eu domain names by the agency in charge of registrations on Monday was the … [Read more...]

NewsGuard: The Censoring of the Internet – Deplatforming & Demonetizing Publishers

June 28, 2021 By John Colascione 2 Comments

Newsmax

WEST PALM BEACH, FL - NewsGuard Technologies, Inc., which claims it is in the business of policing the Internet and protecting users from misinformation, is more than a web tool for its users. The service rates websites either positively or negatively and assigns “Nutrition Labels” to publications. Its negative ratings mostly score conservative websites poorly such as what has been assigned to Breitbart, Newsmax, One America News Network … [Read more...]

Are You Losing Backlink Credit or Traffic from Your Forwarded Domain Names?

November 28, 2020 By John Colascione 2 Comments

web traffic

WEST PALM BEACH, FL – There are many reasons why you might want to forward a domain name; you might have moved your website, you own multiple domain names, or you purchase domain names which have existing traffic or backlinks. If you do not forward your domain name correctly, you could be losing backlink credit and/or traffic. Here are some scenarios to forward your domain name properly. The Simple Easy Way (Free and Doesn't Require Hosting) If you have your domains … [Read more...]

How Expired Domain Names Have Been Used to Redirect to Malicious Websites

August 2, 2020 By John Colascione Leave a Comment

Auction

WEST PALM BEACH, FL - Expired domains or domain names which have not been renewed by their previous owner are encountered by all of us often – most times we just don’t notice it. When we do, we open a website only to find out it no longer exists. We are redirected to a site with links on it, or it showcases a sales page for auction of the domain name. These types of websites are generally considered harmless, but recent research proves otherwise. In a report released by … [Read more...]

Sedo Holding Special “No-Reserve” .CO Domain Auction Event July 23rd – 30th

July 16, 2020 By John Colascione 1 Comment

InterNetX

WEST PALM BEACH, FL – This morning Sedo, the world’s leading domain marketplace is announced a special “No-Reserve” .CO - auction event with mainly English keyword domains which will be held from July 23-30. The auction is said to be in honor of .CO’s 10th anniversary. The general public was able to register “.co” domain names on a first-come, first-served basis (general availability) beginning July 20, 2010. The is a closed auction with no open application phase. The … [Read more...]

Domainer? Here’s One “Hyphenated” Domain Success Story You Will Enjoy

June 24, 2020 By John Colascione Leave a Comment

PALM BEACH, FL – Way – way back in 2008, I suggested one of my clients purchase the domain name, NNN-Properties.com. I usually steer clear of hyphenated domain names because they clearly do not pass the radio test. Who wants to tell someone to visit their website address with a dash in it? Probably no one, and especially not me. But in this circumstance, I figured the domain name would likely rank well for the term “NNN Properties” which are commercial investment … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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.HipHop Launches Equity Crowdfunding Campaign In “Testing the Waters” Phase

POMPANO BEACH, FL - Dot Hip Hop, LLC - the registry operator for the .hiphop top-level domain - has announced plans to raise capital through an equity crowdfunding campaign on Wefunder. The … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Massive “Combo List 93M” Surfaces on Dark Web, Exposing Millions of Emails

WEST PALM BEACH, FL - A newly circulated credential database called Combo List 93M has emerged on underground forums, raising concerns for millions of email account holders. The massive compilation - … [Read More...]

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