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Greatest Benefits of New gTLDs is PR, Temporary “Buzz Factor” “Link Equity”

June 24, 2017 By John Colascione 7 Comments

NEW YORK, NY – A long time ago, say, 8-10 years ago, to effectively market a website on the Internet you needed to know how to do some very basic SEO (Search Engine Optimization) and you needed to acquire lots of inbound links to your site – from just about anywhere you could find them, and when you understood this and utilized it, you could reap tremendous reward from search engine traffic. This is because if you simply acquired or purchased enough inbound links to your … [Read more...]

Mark Your Calendars: Upcoming Domain Name Events in the United States

June 21, 2017 By John Colascione 2 Comments

LONG ISLAND, NY - The following domain name events are coming up within the next few months and will all be held in the United States (Las Vegas Nevada, NYC New York and Orlando Florida - All fantastic destinations for just about anything you can think of). Whether you are looking to meet new business prospects to grow your revenue, get to meet (in-person) people you ordinarily deal with only online, or you're just looking to get away, domain name events are great places … [Read more...]

Extraordinary Opportunity for Well-Positioned Players; Declining Industry?

June 14, 2017 By John Colascione 5 Comments

NEW YORK, NY – Some companies reap high returns by investing heavily in a declining industry. Others sell out before competitors recognized the decline. Based on some numbers I posted yesterday, there’s no wonder it sparked some chatter back and forth on NamePros.com on whether the overall sales numbers are up or down (when compared to the entire list) or what's causing the decline, or if the decline is even accurate when viewing the entire years data (not just the top … [Read more...]

Websites and Domain Names to Become Insignificant within 20 Years or Less

April 30, 2017 By John Colascione 20 Comments

LONG ISLAND, NY – Ten or twenty years ago, if you wanted to find information a search engine such as Yahoo would allow you to simply type-in what you were looking for, and countless websites would appear with information related to your search. Sometimes, ugly websites would appear that had keyword-stuffed their pages with the search string, but often you would be able to find what you were looking for within a few clicks around; and your answer was always on a website or web … [Read more...]

Basically: How to Make a Good Website from a Domain Name; Layman’s Terms

March 30, 2017 By John Colascione 1 Comment

NEW YORK, NY - Sometimes a simple explanation of how to do something can go a very long way. That is what we are doing this evening, we're going over how the heck to build a website from a simple domain name address. The basics; in layman's terms. First. The first thing you want to do with your project is to pick a good domain name. You want to pick a domain name with keywords related to whatever it is that you are building. For instance, if you were building a … [Read more...]

Who Needs Domains and Websites Anyway? Google Say’s “You’re A Loser”

March 16, 2017 By John Colascione 12 Comments

NEW YORK, NY - It started way-back years ago when business directory owners noticed that Google looked like it may be starting to get into the local directory game. These cool little listings with pointers on helpful maps started to show up on Google with phone numbers, addresses and links to websites. After a while webmasters started to say “Hey, this is diverting traffic away from my business directory… what’s going on here?” Further down the road, Google began to use not … [Read more...]

Domain Community Can Do “Much Better” to Help Heidi Powell Keep HeidiPowell.com, Raise Awareness

February 25, 2017 By John Colascione 10 Comments

NEW YORK, NY - It’s going to be a sad day for all domainers if and when Mrs. Heidi Powell loses ownership of her domain name “HeidiPowell.com”. Some of you may have read my original article on this topic earlier this month and some of you may not. Some of you may have even helped contribute to Heidi’s GoFundMe campaign to help her fight this nonsense legal battle – but again, some of you may not. Now I don't know exactly how big the domain community is - but it is sure bigger … [Read more...]

Nice to Hear: Dot Info Domain Extension Used in Radio Commercial by University

February 12, 2017 By John Colascione 4 Comments

I heard one of my first radio commercials today to use a “.info” domain name for its website address. The commercial was about “Brain Imaging” research and was running on behalf of Stony Brook University Hospital and Yale University for their Department of Psychiatry using the domain name Imagers.info to promote Opportunities to Participate in Research. I’ve always liked .info domain names very much when it comes to either “getting information” about something or … [Read more...]

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

February 5, 2017 By John Colascione 31 Comments

NEW YORK, NY - What if you had to have a legitimate use for each and every domain name you have registered in your domain account? What if every single domain name you owned had to be associated with a business website which served its own purpose? It’s not happening yet, but it could happen. Every once in a while people ask me what I think are coming challenges for domain owners and I always have the same answer; regulation. If you follow what happened in the 1-800 Toll … [Read more...]

Sometimes You Just Cannot Have the .com Name That You Want; Now Move On

February 1, 2017 By John Colascione 6 Comments

It’s aggravating to find frivolous lawsuits such as one I will talk about today where someone fighting for a domain just doesn’t get it. The single thing that takes a negative situation like this and shows some positive light is when you find that there are good - no great people such as David E. Weslow (handling the case pro-bono) and organizations like the Internet Commerce Association (how I found out about this) which help tilt the scale in the other direction. Situations … [Read more...]

Just Another ‘Go-Nowhere’ Transaction at GoDaddy’s Aftermarket for Domains; WTF?

January 8, 2017 By John Colascione 16 Comments

NEW YORK, NY - Let me begin by saying I am a big fan of GoDaddy.com and have been doing business with them since I began working on the Internet. I’m also a Wild West Domains reseller and believe it or not, I may not have even found this fantastic industry if it were not for Godaddy’s “Website Tonight” product which is now called “Website Builder” as it resulted in me building my very first website.  In my opinion, GoDaddy.com is one of the best registrars for domains and I … [Read more...]

Most Profitable Keywords for Google AdSense Publishers; Quick Summary on Words, Topics and Interests

September 18, 2016 By John Colascione

The Most Profitable Keywords for Google AdSense Publishers are based on what Google charges its pay-per-click advertisers based on the competition for ads within its Google AdWords program. Here is a quick summary of how the system works. Advertisers who participate in the AdWords Display Network bid money (paid by credit card) to run "Ads" on "Words" and topics for which they would like their advertisements to display around website content when and if that content … [Read more...]

Think You Don’t Need Those Google Sponsored Results? You’re Dead Wrong!

September 5, 2016 By John Colascione

If you thought that sponsored search results on the top of seach engines were just for those who are hard to find or those wanting to increase brand value you are dead wrong. A research study conducted by Wordstream.com shows just how inacurate this thought process is. Some key take-away information is below. … [Read more...]

Top 15 National Yellow Pages Websites Worth Your Business; Listed by Traffic

August 28, 2016 By John Colascione

The "Yellow Pages" are still very much alive and well, they’re just not big, heavy tree-killing, paper-wasting books anymore. In 1886 when the very first official Yellow Pages Directory was created, the name "Yellow Pages" was actually unintentional; it came into use when a printer ran-out of white paper and yellow paper was used instead. Fast forward 130 years later, the term Yellow Pages was and is still so successful, there seems to be a thousand different “Yellow Pages”. … [Read more...]

31 Automotive Shopping Sites; The Ultimate List of New and Used Car Website Portals

August 7, 2016 By John Colascione

Here is a list of the top 31 (most popular national) as well as the best and easiest automotive shopping portals where users can shop for cars for sale. The following list was gathered taking into consideration that the sites are not just aggregators or classifieds but have their own searchable inventory on site and users can inquire directly on site either by calling the seller directly or filling out an email lead form.  2016 Cadillac CTS, 2.0T Premium Edition; Copyright … [Read more...]

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by: John Colascione

John Colascione

Long Island Guide - The Guide to Long Island New York

John Colascione is Chief Executive of SEARCHEN NETWORKS® He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses.

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Popular Stories

Did DuckDuckGo Just Acquire Premium Domain “Duck.com” from Google?

New gTLD? Not So Fast; History Suggests New ‘Right of the Dots’ Could = Total Failure

Could Domain Investing Industry End with Legal Provision for Domain “Hoarding”

Websites and Domain Names to Become Insignificant within 20 Years or Less

Does the Domain Industry Suffer From Own Versions of Trumpted “Fake News” Stories?

Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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The Domain Nissan Motor Couldn’t Buy, Couldn’t Win, and Still Doesn’t Control

WEST PALM BEACH, FL - If you type Nissan.com today, December 2025, you still won’t end up on Nissan Motor’s website. After 25+ years of lawsuits, filings, injunctions, offers, counters, bad press, and … [Read More...]

Bots, Ad Networks & Fake Lead Form Fills; Phones Don’t Work, Emails Bounce

WEST PALM BEACH, FL –  Have you recently noticed your lead forms being filled out with fake information, phone numbers that don't work and/or email addresses that bounce back? Google's Display Network … [Read More...]

Report: ID Verification Service for Auto Dealers Breach Exposed Millions of Records

SOUTHFIELD, MI - A newly surfaced dark-web listing claims that 700Credit, a provider of credit-reporting and identity-verification services for auto dealers, suffered a substantial data breach in late … [Read More...]

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