PALM BEACH, FL - The growth of new generic top-level domains (gTLDs) is reshaping the domain name industry, introducing a wave of innovation and diversification that challenges the long-standing dominance of traditional gTLDs like .COM and .NET. This transformation is not just technical but represents a fundamental shift in how businesses and individuals approach their digital identities. Expansion of the Domain Name System The introduction of new gTLDs stems from … [Read more...]
Domain Names as Digital Real Estate: The Parallels of Scarcity and Value
PALM BEACH, FL - In the modern business landscape, owning a premium domain name can be as valuable as holding a prime piece of physical real estate. Just as with prime properties in desirable locations, premium domain names—short, memorable, and industry-specific web addresses—are in limited supply, which drives up their value over time. These digital assets, much like their physical counterparts, are scarce commodities, and their importance has only increased in an era where … [Read more...]
Growing Scarcity of Geographic Domain Names: A Look at U.S. State Domains
PALM BEACH, FL - The internet landscape has undergone rapid transformation since the early days of the web (1990s), and one of the most valuable assets to emerge during this time is domain names. As businesses, organizations, and individuals rushed to stake their claims online, certain categories of domain names have become increasingly scarce, with geographic domains—particularly those tied to U.S. cities and states—standing out as prime real estate. Owning a domain like … [Read more...]
Stupid Question: “Why Not Just Stick With .io?” 10 Years Later, Answer Remains Clear
SOUTH FLORIDA - A startup I never heard of caught my attention when it appeared on DomainInvesting.com for its strategic and necessary (in my opinion) acquisition by ownership of their “.com” domain name, YouForm.com, a business that had been using the popular - while not as good, io domain, YouForm.io. Youform is a free form builder that provides unlimited forms and responses. It is an alternative to Typeform and Formidable. Youform’s features include a drag-and-drop … [Read more...]
Maximizing Marketing Potential With Google Ads (Formally Google AdWords)
FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]
Thousands of Domain Names Owned by Legitimate Brands Hijacked to Send Spam
TEL AVIV - As part of a sophisticated scheme involving spam proliferation and click monetization, over 8,000 domains and 13,000 sub-domains once owned by major, legitimate brands and institutions have been hijacked to allow millions of spam emails to bypass standard security blocks for nefarious gain. This coordinated malicious activity – dubbed “SubdoMailing” – has been going on since at least September 2022, according to Guardio Labs, the Israeli security … [Read more...]
Using The Power of Content Writing to Elevate Your Voice, Shape Perceptions
At the heart of effective storytelling lies content writing—a craft that transcends mere words to forge meaningful connections, shape perceptions, and drive action. In this article, we delve into the transformative potential of content writing services and why entrusting your company's narrative to skilled professionals can be a game-changer in the realm of digital marketing. 1. Captivating Your Audience: The Essence of Content In a crowded digital landscape, capturing … [Read more...]
Experts: 23andMe Hack Is DNA Catastrophe; Leaked Millions of Genetic Profiles
SAN FRANCISCO, CA - Earlier this week, in a startling revelation, 23andMe conceded that a hack in October was significantly worse than initially reported. Affecting nearly 6.9 million people, the scale of this data breach was shockingly larger than the initially stated figure of 14,000 users. Regrettably, the stolen data contained not only sensitive information such as full names, but genetic profiles. Yet, the severity of the situation was met with indifference by some … [Read more...]
NYT: “Dot-org Symbolizes Neither Quality Nor Trust; False Association with Credibility”
PALM BEACH, NY - Wow, the New York Times has taken a firm and unique approach to the news and industry buzz surrounding the sale of the .ORG registry to private equity firm, Ethos Capital. Bash the domain in a hitpiece to level the playing-field in what it calls the domains' opportunity to be used by a host of bad actors, all whom reap the benefits of dot-org’s "false association with credibility." In an opinion piece published yesterday by Sam Wineburg and Nadav Ziv, an … [Read more...]
Might Be Good Time to Revisit That .Org Portfolio; Which to Hold, Which to Grab
NEW YORK, NY – According to industry news website DNJournal.com, the registry behind .org domain names, Public Interest Registry, or otherwise known as PIR, has got itself a new CEO. Although personally I had never come across the name before, DNJournal describes incoming Chief Executive Officer Jon Nevett as a well-known and widely respected domain industry veteran - and this domain enthusiast has no reason to doubt it, especially since Nevett is one of the founders of … [Read more...]