PALM BEACH, FL - A 2021 survey of more than 2,000 US internet users ages 16-74 showed that what consumers most want from ads is information. Half (49.7%) said they want ads to give them product info, while one-third (39.9%) want ads to offer discounts. About the Data: Findings are based on a February 2021 survey of 2,013 US internet users ages 16-74. … [Read more...]
Google Ads to Require Verification, But Implementation Will Take Years They Say
PALM BEACH, FL – According to the horse’s mouth, the Google Ads advertising program, responsible for about 40% of the total advertising seen online, will be rolling out a new feature which will allow users to see exactly who is behind an advertisement, while requiring businesses to verify their legal status in their state through documentation such as articles of incorporation, in order to purchase ads throughout the platforms reach. The move, in my opinion, is late in the … [Read more...]
New “Mind Your Own Business Act” Allows for Fines, Jail Time for Privacy Violations
WASHINGTON - Senator Ron Wyden, an Oregon Democrat, has introducedlegislation, called the Mind Your Own Business Act, that would make it more difficult for online platforms to collect and use customer data. The bill is in some ways similar to the European Union’s General Data Protection Regulation (GDPR). Among other things, the bill would: Give the Federal Trade Commission the authority to establish minimum privacy and cyber-security standards. Allow the FTC to issue … [Read more...]
Top 10 Ways to Market Your Small Business Online; Do-It-Yourself Marketing Strategies
WEST PALM BEACH - Every once in a while I'll come out with a list of goodies for those who look for website owner tips. Below is a list of these including the top ten best and/or most popular ways (in my opinion) to market your small business on the Internet including both do-it-yourself strategies and for those which aren't, reasons why you might be better off hiring a fully managed solution provider or Internet marketing company to do it for you. Some of these ideas you … [Read more...]