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Domain Days Dubai Set To Take Place At Marriott Resort Palm Jumeirah, Nov 5-6

October 19, 2024 By John Colascione Leave a Comment

Domain Days Dubai

WEST ASIA - Domain Days Dubai 2024 is set to take place at the Marriott Resort Palm Jumeirah on November 5-6, 2024. This will be the second edition of the event, aimed at professionals in the domain, hosting, and digital asset sectors across the Middle East and Africa. The conference will feature 40 speakers, attracting around 200 attendees from over 100 companies. Key topics will include domain name management, auctions, and monetization strategies, with a special focus on … [Read more...]

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

July 23, 2024 By John Colascione Leave a Comment

Google to Phase Out Call & Chat Reporting on Google My Business Profiles

WEST PALM BEACH, FL - In a recent announcement Google revealed that it will discontinue the call and chat history features in Google Business Profiles by July 31, 2024. This move appears to be part of a broader effort to streamline Google's services and shift its focus elsewhere. While these changes will affect how businesses interact with their leads, it also presents an opportunity to enhance marketing efforts with proper planning and the right tools. What’s Changing in … [Read more...]

Mastering Search Engine Marketing: Expert Insights for Small Business Owners

March 19, 2024 By John Colascione Leave a Comment

John Colascione, CEO of Searchen Networks

This sponsored content first appeared on Inside South Florida. All opinions and views are of the advertiser and does not reflect the same of WSFL-TV.1 MIAMI, FL - In today's fast-paced digital world, standing out and gaining visibility online can be a daunting task for small businesses. Thankfully, search engine marketing (SEM) offers a powerful solution to enhance online presence and drive targeted traffic to your website. Join us as we delve into the world of SEM with … [Read more...]

Maximizing Marketing Potential With Google Ads (Formally Google AdWords)

March 3, 2024 By John Colascione Leave a Comment

Google AdWords

FLORIDA - Online visibility is paramount for businesses striving to reach their target audience and drive conversions. Google Ads, now known as Google Ads, stands as a powerful advertising platform that enables businesses to promote their products and services across the vast landscape of the internet. However, navigating the complexities of Google Ads requires expertise, strategic insight, and ongoing optimization. In this article, we delve into the fundamentals of Google … [Read more...]

The Bing Advertising Network: A Strategic Companion to Google Ads for Businesses

March 3, 2024 By John Colascione Leave a Comment

Bing Advertising

FLORIDA - In digital advertising, diversification is key to maximizing reach, engaging diverse audiences, and driving conversions. While Google Ads reigns as a dominant force in online advertising, businesses stand to benefit from complementing their marketing efforts with alternative platforms such as the Bing Advertising Network. In this article, we delve into the fundamentals of the Bing Advertising Network and explore how businesses can harness its unique features to … [Read more...]

Explainer: Search Engine Optimization (SEO) Verses Search Engine Marketing (SEM)

February 26, 2024 By John Colascione Leave a Comment

Search Engine Optimization (SEO) vs Search Engine Marketing (SEM)

In the ever-evolving landscape of digital marketing, two acronyms reign supreme: SEO and SEM. While they share the common goal of enhancing online visibility and driving traffic to websites, SEO (Search Engine Optimization) and SEM (Search Engine Marketing) represent distinct approaches with unique strategies, techniques, and outcomes. In this article, we'll dissect the differences between SEO and SEM, shedding light on their respective roles in the realm of digital … [Read more...]

Twitter Competitor Bluesky to Start Selling Custom Domains to Remain Ad-Free

July 6, 2023 By John Colascione Leave a Comment

Bluesky

SEATTLE, WA - In the shadow of the impending launch of Meta’s new Twitter competitor, Threads, another rival of the microblogging social media platform – Bluesky – announced on Wednesday that it has acquired $8 million in new funding in addition to implementing a new change to their business model- selling custom domains in a bid to keep the service ad-free for its user base.  In a blog post, Bluesky noted that they had raised additional seed funding following its … [Read more...]

Forbes Cites Survey Saying 70.5% Don’t Trust Alternatives Domain Names

May 26, 2019 By John Colascione 13 Comments

PALM BEACH – According to Forbes, 70.5% of consumers don’t trust newer alternative Internet domain names over legacy names. These figures, used in their recent article titled, “Strategies for Getting The Most Out Of Your New Domain Name” were cited from a survey of 1,000 people across the UK who represented a range of ages. Those surveyed were asked, “Do you trust companies with .co.uk and .com domains more than those with other newer domains like .eu, .biz, .net, .fashion, … [Read more...]

Name Summit Digital Branding Conference; Entrepreneurs, Experts, Domain Enthusiasts

July 31, 2017 By John Colascione Leave a Comment

NEW YORK, NY – “NameSummit – The Digital Branding Conference” is just one week away. There will be over 40 speakers, including entrepreneurs, experts and digital branding superstars ready to engage with attendees. Expert panels will discuss leading trends in branding, influence marketing, social media and showcase the continuing evolution of domain names as an important part of powerful branding and advertising campaigns. Below is the updated line-up of experts; an … [Read more...]

Name Summit Conference in New York City Shaping Up to Be “Very Big Event”

July 13, 2017 By John Colascione Leave a Comment

Agenda includes long list of  Industry Veterans; Live Domain Auction for WallStreet.com; Event Ending with Undisclosed "Presentation for Exclusive Asset Sale" yet to be revealed!! NEW YORK, NY – A few days ago I spoke via telephone (yes, that clunky old device still in use) with some of the people at NameSummit to discuss interesting developments for the upcoming event in New York City which is just weeks away. If you have not yet booked your tickets and stay to New York … [Read more...]

McDonald’s Terminates Plans for Branded gTLDs; Requests ICANN Not Delegate String

July 6, 2017 By John Colascione Leave a Comment

NEW YORK, NY – According to a letter written to ICANN on May 2, 2017, the McDonald’s globally branded empire has indicated it has lost interest in running and maintaining its own gTLD domains, (.McDonalds and .MCD), by terminating its registry agreement. McDonald’s is one of the world’s most visited restaurants, serves over 117 countries feeding millions of customers every day. In its top five markets (U.S., France, the U.K., Germany and Canada) nearly 75% of the … [Read more...]

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John Colascione

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John Colascione is Chief Executive of Internet Marketing Services Inc. He specializes in Website Monetization, authored a book called Mastering Your Website, and is a key player in several Internet businesses through his brand SEARCHEN®

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The First Fiction Horror Story Based Entirely On An Internet Domain Name
A cyber thriller where the countdown to death is always ticking…

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In The News

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  • Internet Commerce Association: John Colascione
  • NamesCon: Featured Attendee: John Colascione
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  • Speakers, Name Summit, John Colascione
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  • 24 Leading Domain Experts Analyze 2017

Popular Stories

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Quotes to Follow

quote icon The domain name is equivalent to Gold. It is the only packaged item which is globally tax-free, portable, with value that is universal across different cultures. quote icon – Frank Schilling

quote icon Domains have and will continue to go up in value faster than any other commodity ever known to man. quote icon – Rick Schwartz

quote icon  Google knows you, your friends, your likes, what entertains you, where you are in the world at any given time. Google will soon predict your next action, your next thought, based on a collaboration of thoughts past. quote icon – John Colascione

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Talk About a Category Killer Domain Name: Fireworks.com, by Phantom Fireworks

WEST PALM BEACH, FL - In the world of online marketing, some web addresses aren’t just good — they’re priceless. One perfect example is Fireworks.com, owned by Phantom Fireworks, the largest consumer … [Read More...]

Google’s Search Market Share Dips Below 90% for First Time in Decade

MOUNTAIN VIEW, CA - Google's global search engine market share fell below 90% in the final quarter of 2024, marking the first time since 2015 that it has dipped under this threshold. Regional … [Read More...]

Aflac Hit by Sophisticated Cyberattack: What Victims, Businesses Need to Know

COLUMBUS, GA - Aflac Incorporated, a leading supplemental insurance provider, disclosed that its U.S. systems suffered a cyberattack on June 12, 2025, potentially exposing sensitive customer data. The … [Read More...]

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